A Dual-Level Model of AI Readiness in the Public Sector: Merging Organizational and Individual Factors Using TOE and UTAUT
Abstract
1. Introduction
- RQ1: How can a comprehensive multi-criteria decision-making model be developed to assess organizational readiness to adopt AI in public administration?
- RQ2: What technological, organizational, environmental, and individual factors influence this readiness?
- RQ3: How can these factors be structured and weighted to support strategic decision-making in the public sector?
- RQ4: How does the integration of TOE and UTAUT frameworks enhance the robustness and relevance of AI readiness assessments?
2. The Literature Review
- (1)
- The impact of AI-enabled services on citizen satisfaction in government agencies [19];
- (2)
- The factors that influence the trust and perceived usefulness of AI-based HR tools among professionals [29];
- (3)
- Citizens’ acceptance of AI in the delivery of public services [30];
- (4)
- The perception and willingness of government employees to support the use of AI technologies [17];
- (5)
- The determinants of the acceptance of AI technologies by employees within organizations [31].
3. Methodology
3.1. Research Design
3.2. Method
3.3. Proposed Model
- aij represents the relative importance of element I compared to element j;
- aji = 1/aij and aii = 1.
- A is the comparison matrix;
- w is the eigenvector of priorities;
- λmax is the maximum eigenvalue of matrix A.
- Score for the category technology is calculated as follows:
- Score for the category organization is calculated as outlined below:
- Score for the category environment is calculated as follows:
- Score for the category individual readiness is calculated as detailed below:
- Overall score for the organization:
4. Results
4.1. Structure of the Decision Model
- 1. Technology
- 1.1. Perceived direct benefits of artificial intelligence
- 1.1.1. The use of artificial intelligence is beneficial for the municipality;
- 1.1.2. The use of artificial intelligence will enable the municipality to perform analyses faster;
- 1.1.3. The use of artificial intelligence will increase efficiency and effectiveness in performing municipal tasks;
- 1.1.4. The use of artificial intelligence will help improve data accuracy;
- 1.1.5. The use of artificial intelligence will help improve data security;
- 1.1.6. The use of artificial intelligence will help reduce administrative errors.
- 1.2. Effort expectancy of artificial intelligence
- 1.2.1. It will be easy for municipal employees to acquire the skills needed to use artificial intelligence;
- 1.2.2. Learning to use artificial intelligence will be easy for municipal employees;
- 1.2.3. Municipal employees clearly understand how to use artificial intelligence;
- 1.2.4. Municipal employees do not have difficulty explaining why the use of artificial intelligence is beneficial.
- 1.3. Data
- 1.3.1. We have access to a large volume of data needed for analysis;
- 1.3.2. We integrate data from multiple internal sources into a data warehouse or data system to enable easier access;
- 1.3.3. We link external data with internal data to enable high-quality analysis of our operational environment;
- 1.3.4. We have the capacity to share data across organizational units and beyond organizational boundaries;
- 1.3.5. We are capable of preparing data effectively for the use of artificial intelligence.
- 1.4. Technology
- 1.4.1. We have the necessary processing power to support artificial intelligence applications (e.g., CPU, GPU);
- 1.4.2. We have explored or adopted parallel computing approaches for processing artificial intelligence data;
- 1.4.3. We are investing in advanced cloud services that enable the execution of artificial intelligence functions;
- 1.4.4. We are investing in network infrastructure that supports the efficiency and scalability of applications.
- 2. Organization
- 2.1. Leadership
- 2.1.1. Our leaders understand business challenges and know how to steer artificial intelligence initiatives to address them;
- 2.1.2. Our leaders know how to collaborate with data professionals, employees, and citizens in identifying opportunities;
- 2.1.3. Our leaders demonstrate a positive and exemplary attitude toward the use of artificial intelligence;
- 2.1.4. The head of our IT department has strong leadership capabilities.
- 2.2. Skills and abilities
- 2.2.1. Our municipality has access to internal experts with the right technical knowledge;
- 2.2.2. Our municipality has access to external experts with the right technical knowledge;
- 2.2.3. Our data professionals have the appropriate skills to successfully perform their work;
- 2.2.4. Our data professionals are effective in data analysis, processing, and security;
- 2.2.5. We provide our data professionals with the necessary training;
- 2.2.6. Our data professionals have relevant work experience;
- 2.2.7. We employ data professionals who have appropriate knowledge in AI.
- 2.3. Innovation and readiness for change
- 2.3.1. Our municipality readily adopts innovations based on research findings;
- 2.3.2. Our municipality can anticipate and plan for organizational resistance to change;
- 2.3.3. Our municipality considers relevant regulations when reforming practices;
- 2.3.4. Our municipality acknowledges the need for change management;
- 2.3.5. Our municipality clearly communicates reasons for change;
- 2.3.6. Our municipality can adjust HR policies when necessary;
- 2.3.7. The leadership is committed to new organizational values;
- 2.3.8. The leadership actively seeks innovative ideas.
- 2.4. Costs and resources
- 2.4.1. The use of artificial intelligence generates high costs;
- 2.4.2. Artificial intelligence-related initiatives are adequately funded;
- 2.4.3. AI projects have enough team members for successful implementation;
- 2.4.4. AI projects have sufficient time allocated for completion.
- 2.5. Facilitating conditions
- 2.5.1. The municipality has the necessary resources to use artificial intelligence;
- 2.5.2. Artificial intelligence is compatible with other information systems used;
- 2.5.3. A specific person or group is available to assist with potential issues.
- 3. Environment
- 3.1. Social influence
- 3.1.1. People who influence operations think the municipality should use AI;
- 3.1.2. Important internal stakeholders think the municipality should use AI;
- 3.1.3. Important external stakeholders think the municipality should use AI.
- 3.2. The state and the citizens
- 3.2.1. The state is introducing gradual mandatory measures;
- 3.2.2. Regulations regarding online services for citizens are established;
- 3.2.3. Our citizens want us to provide them with digital services;
- 3.2.4. There are sufficient incentives from the national government;
- 3.2.5. The state provides municipalities with official AI policies;
- 3.2.6. The state provides clarifications on legal issues for AI use.
- 4. Individual readiness
- 4.1. Behavioral intention to use artificial intelligence
- 4.1.1. The municipality intends to use artificial intelligence in the future;
- 4.1.2. The municipality expects to use artificial intelligence in the future;
- 4.1.3. The municipality plans to use artificial intelligence in the future.
- 4.2. Voluntariness of use
- 4.2.1. The municipality is not legally obligated to use artificial intelligence;
- 4.2.2. The municipality’s activities do not necessarily require AI use;
- 4.2.3. Supervisors expect the municipality to use artificial intelligence;
- 4.2.4. Municipal employees use artificial intelligence on a voluntary basis.
4.2. Outputs of the Decision Model
- The weights were derived using the principal eigenvector of the aggregated pairwise comparison matrices;
- CI was calculated ;
- CR was calculated as , where RI is the random index.
5. Discussion
6. Conclusions
Author Contributions
Funding
Data Availability Statement
Conflicts of Interest
Abbreviations
AHP | Analytic Hierarchy Process |
AI | Artificial intelligence |
BIM | Building Information Modeling |
CI | Consistency index |
CIO | Chief Information Office |
GMM | Geometric mean method |
CR | Consistency ratio |
GDPR | General Data Protection Regulation |
HR | Human resources |
ICT | Information and Communication Technology |
MCDM | Multi-criteria decision-making |
RQ | Research question |
TAM | Technology Acceptance Model |
TOE | Technology–organization–environment |
TRAM | Technology Readiness and Acceptance Model |
TRI | Technology Readiness Index |
UTAUT | Unified theory of acceptance and use of technology |
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Model Name and Version | Authors | Year | Key Constructs |
---|---|---|---|
TAM (Original) | [20] | 1989 | Perceived usefulness (PU) |
Perceived ease of use (PEOU) | |||
TAM2 | [21] | 2000 | PU + PEOU |
Subjective norm | |||
Image | |||
Job relevance | |||
Output quality | |||
Result demonstrability | |||
Moderators: experience, voluntariness | |||
TAM3 | [22] | 2008 | TAM2 constructs |
Antecedents of PEOU: computer self-efficacy, anxiety, playfulness | |||
Anchors and adjustments for PEOU/PU | |||
TRI (Original) | [23] | 2000 | Optimism |
Innovativeness | |||
Discomfort | |||
Insecurity | |||
TRI 2.0 | [24] | 2015 | Optimism |
Innovativeness | |||
Discomfort | |||
Insecurity (streamlined to 16 items) | |||
UTAUT (Original) | [15] | 2003 | Performance expectancy |
Effort expectancy | |||
Social influence | |||
Facilitating conditions | |||
Moderators: age/gender/experience | |||
UTAUT2 | [26] | 2012 | UTAUT constructs |
Hedonic motivation | |||
Price value | |||
Habit | |||
TRAM | [25] | 2005 | TRI dimensions |
TAM constructs |
Indicator | Value |
---|---|
Average Age | 46.9 |
Min Age | 25.0 |
Max Age | 65.0 |
Average Total Tenure (years) | 21.4 |
Min Total Tenure | 3.0 |
Max Total Tenure | 35.0 |
Female (%) | 62.5 |
Male (%) | 31.2 |
Non-disclosed Gender (%) | 3.1 |
University Degree (%) | 56.2 |
Master’s Degree (%) | 31.2 |
Secondary or Lower (%) | 9.4 |
Leadership Role (%) | 21.9 |
High ICT Skills (%) | 21.9 |
Good ICT Skills (%) | 62.5 |
Average ICT Skills (%) | 12.5 |
n | RI |
---|---|
1 | 0 |
2 | 0 |
3 | 0.58 |
4 | 0.9 |
5 | 1.12 |
6 | 1.24 |
7 | 1.32 |
8 | 1.41 |
9 | 1.45 |
10 | 1.49 |
Variables | Explanation |
---|---|
S0 | final score of the organization |
Sci | score for category i |
Sc1 | score for category technology |
Sc1 | score for category organization |
Sc1 | score for category environment |
Sc1 | score for category individual readiness |
eC1j | end user assessment for an alternative under criterion j of category technology |
eC2j | end user assessment for an alternative under criterion j of category organization |
eC3j | end user assessment for an alternative under criterion j of category environment |
eC4j | end user assessment for an alternative under criterion j of category individual readiness |
wci | global weight of category i |
wc1j | local weight of criterion j within category technology |
wc2j | local weight of criterion j within category organization |
wc3j | local weight of criterion j within category environment |
wc4j | local weight of criterion j within category individual readiness |
gwcij | global weight of criterion j in category i. |
i | 1, 2, …, m number of top-level categories |
j | 1, 2, …, n number of criteria in that subcategory |
Readiness Level | Percentages |
---|---|
Initial level | 0–20% |
Basic level | 20.1–40% |
Developing level | 40.1–60% |
Advanced level | 60.1–80% |
Optimized level | 80.1–100% |
Variable | Category | Weight—First Round | Weight—Second Round |
---|---|---|---|
wC1 | Technology | 18.5% | 18.0% |
wC2 | Organization | 28.4% | 29.5% |
wC3 | Environment | 16.4% | 20.1% |
wC4 | Individual readiness | 36.6% | 32.3% |
CI1 | Consistency index | 0.022 | 0.0036 |
CR1 | Consistency ratio | 0.024 | 0.004 |
Variable | Category | Weight—First Round | Weight—Second Round |
---|---|---|---|
wC11 | Perceived direct benefits of artificial intelligence | 16.1% | 21.4% |
wC12 | Effort expectancy of artificial intelligence | 22.4% | 23.8% |
wC13 | Data | 35.4% | 31.4% |
wC14 | Technology | 26.2% | 23.4% |
CIC1 | Consistency index | 0.043 | 0.0024 |
CRC1 | Consistency ratio | 0.047 | 0.0027 |
Variable | Category | Weight—First Round | Weight—Second Round |
---|---|---|---|
wC21 | Leadership | 17.0% | 19.5% |
wC22 | Skills and expertise | 27.3% | 22.5% |
wC23 | Innovation and readiness for change | 22.4% | 26.2% |
wC24 | Costs and resources | 19.8% | 14.7% |
wC25 | Facilitating conditions | 13.5% | 17.1% |
CIC2 | Consistency index | 0.032 | 0.0052 |
CRC2 | Consistency ratio | 0.029 | 0.0046 |
Variable | Category | Weight—First Round | Weight—Second Round |
---|---|---|---|
wC31 | Social influence | 71.0% | 61.9% |
wC32 | The state and citizens | 29.0% | 38.1% |
CIC3 | Consistency index | 0 | 0 |
CRC3 | Consistency ratio | 0 | 0 |
Variable | Category | Weight—First Round | Weight—Second Round |
---|---|---|---|
wC41 | Behavioral intention to use artificial intelligence | 31.8% | 38.3% |
wC42 | Voluntariness of use | 68.2% | 61.7% |
CIC4 | Consistency index | 0 | 0 |
CRC4 | Consistency ratio | 0 | 0 |
Variable | Category | Global Weight—First Round | Global Rank—First Round | Global Weight—Second Round | Global Rank—Second Round |
---|---|---|---|---|---|
wC11 | Perceived direct benefits of artificial intelligence | 3.0% | 13th | 3.8% | 13th |
wC12 | Effort expectancy of artificial intelligence | 4.1% | 11th | 4.3% | 10–11th |
wC13 | Data | 6.6% | 5th | 5.6% | 8th |
wC14 | Technology | 4.9% | 8th | 4.2% | 12th |
wC21 | Leadership | 4.8% | 9–10th | 5.8% | 7th |
wC22 | Skills and expertise | 7.8% | 4th | 6.6% | 6th |
wC23 | Innovation and readiness for change | 6.3% | 6th | 7.7% | 4–5th |
wC24 | Costs and resources | 5.6% | 7th | 4.3% | 10–11th |
wC25 | Facilitating conditions | 3.8% | 12th | 5.1% | 9th |
wC31 | Social influence | 11.7% | 2nd–3rd | 12.5% | 2nd |
wC32 | The state and citizens | 4.8% | 9–10th | 7.7% | 4–5th |
wC41 | Behavioral intention to use artificial intelligence | 11.7% | 2nd–3rd | 12.4% | 3rd |
wC42 | Voluntariness of use | 25.0% | 1st | 20.0% | 1st |
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Hržica, R.; Debelak, K.; Pevcin, P. A Dual-Level Model of AI Readiness in the Public Sector: Merging Organizational and Individual Factors Using TOE and UTAUT. Systems 2025, 13, 705. https://doi.org/10.3390/systems13080705
Hržica R, Debelak K, Pevcin P. A Dual-Level Model of AI Readiness in the Public Sector: Merging Organizational and Individual Factors Using TOE and UTAUT. Systems. 2025; 13(8):705. https://doi.org/10.3390/systems13080705
Chicago/Turabian StyleHržica, Rok, Katja Debelak, and Primož Pevcin. 2025. "A Dual-Level Model of AI Readiness in the Public Sector: Merging Organizational and Individual Factors Using TOE and UTAUT" Systems 13, no. 8: 705. https://doi.org/10.3390/systems13080705
APA StyleHržica, R., Debelak, K., & Pevcin, P. (2025). A Dual-Level Model of AI Readiness in the Public Sector: Merging Organizational and Individual Factors Using TOE and UTAUT. Systems, 13(8), 705. https://doi.org/10.3390/systems13080705