1. Introduction
Cross-ownership in business systems is used by the shareholders to diversify their holdings and seek firm-level cooperation to strategically optimize production, adopt new technologies, minimize the cost associated with the latest technologies and share research-related risk. Cross-ownership could play a crucial role in transitioning from Industry and Society 4.0 to 5.0, a human-centered society where economic and social development are mutually compatible through a highly integrated system. The collaboration of firms and their stakeholders could transform science, technology, and innovation from a push-based to a pull-based approach [
1]. The collaborative nature of cross-ownership integration among different firms could better meet market-oriented demand and create a more efficient and inclusive, human-centered business environment. Cross-ownership could be horizontal when cross-holding occurs in the same industry between rival firms [
2]. It could also be vertical, sometimes referred to as common ownership [
3], which is an upper or lower stream expansion seeking profitability [
4]. Cross-ownership can also increase corporate governance, reducing potential conflicts of interest and agency costs [
5].
The firm’s controlling party could set the firm’s long-term goal and operation strategies [
6]. Different controlling parties of firms have different cross-holding purposes and strategies [
7]. Within the same industry, horizontal cross-ownership largely changes the market structure and increases strategic collusion, which is traditionally believed to decrease consumer surplus and negatively contribute to consumer welfare [
8]. However, cross-ownership can also create synergy, and when synergy is dominant, cross-ownership benefits consumers and improves business sustainability [
9,
10]. When the social impact of cross-ownership and its influence on environmental, governance and sustainability practices are analyzed, the types of cross-ownership, ownership concentration, and the controlling party should be considered [
11,
12]. Since all of those factors affect a firm’s innovation incentives, heterogeneous outcomes may exist when cross-ownership and firm-controlling party interactions are analyzed.
In this study, the Chinese market is selected as the study candidate. The market has a well-developed financial system and financial institutions to support firms’ development and innovation activities. The financial market experienced rapid growth alongside the Chinese economy and contributed to capital for economic growth [
13,
14]. The brokerage firms help firms list on the stock exchange to fund investments and new projects. Mutual fund managers manage investors’ assets and contribute to monitoring the firm’s risk-taking and financial market behavior. Both bonds and equity mutual funds experience significant growth. The banks play the largest role among financial institutions in the Chinese market. Commercial banks require firms to take appropriate risks and to emphasize risk management. The Chinese market is led by state-owned enterprises (SOEs), resulting in an emphasis on policy guidance rather than on being perfectly market-oriented [
15,
16] SOE managers have a strong incentive to follow green innovation policies, but they also hope that their firms will have good profitability performance. Such incentives provide a good opportunity to compare SOEs with non-SOE-controlled cross-ownership firms to understand the cross-ownership system, its mechanism and innovative investment efficiency.
Cross-ownership indicates strong institutional economic engagement. The key questions explored in this paper are as follows: When SOEs play an important role in the Chinese market relative to firms controlled by non-SOEs, do SOEs with cross-ownership invest more in innovation, research and development, particularly in the context of green innovation emphasized by the Chinese government? Moreover, if this investment is large, is it efficient, and does it increase environmental protection and business sustainability? Furthermore, from the social recognition aspect, particularly with respect to green innovation programs that need financial support, do cross-owned firms attract the interest of financial institutions?
Our findings suggest that horizontal cross-ownership increases the firm’s research and innovation investment, whereas vertical cross-ownership reduces it. Further, when SOEs control a cross-ownership firm, they increase innovation investment, but this investment does not improve the firm’s ESG score efficiently. When a non-SOE institution controls the cross-ownership firm, investment in research is lower, but the ESG environment score is higher, indicating higher innovation and research efficiency, thereby increasing sustainability. When a non-SOE institution controls the firm, it improves the firm’s earnings quality; when an SOE controls the firm, it reduces it. However, when SOEs control a firm, vertical cross-ownership mitigates the negative effect of SOEs on earnings quality, suggesting that SOEs have resources and connections to expand their operations across upstream and downstream segments. The firm visits conducted by financial institutions indicate they have less interest in cross-ownership overall. However, when the control party is an SOE, the cross-ownership firm could attract more financial institutions than non-SOE-controlled firms in both horizontal and vertical cross-ownership. Such results demonstrate the SOEs’ connections and the support they receive from financial institutions; even non-SOE-controlled firms exhibit better environmental awareness and higher research and innovation efficiency.
This paper makes the following contributions. First, unlike past studies that focus on different degrees of cross-ownership, our analysis separates horizontal and vertical cross-ownership and explores their different effects on research incentives. Furthermore, we focus on the controlling party of the firms to discover their R&D decisions and efficiency and to explore how the controlling party aligns with the financial institutions’ priorities. We show that the market structure is not the only concern of cross-ownership, that ownership structure matters, and that the controlling party of the firm can have significant effects on innovation incentives. Such results could help policy amendments and further implement green innovation strategies.
4. Results
The baseline results in Columns (1) and (2) of
Table 3 show that when firms have cross-ownership in the same industry, it triggers them to increase their research and development investment to seek further innovation and firm competitiveness. However, Columns (3) and (4) show that when a firm owns significant shares of upper- or lower- stream firms rather than firms in the same industry, diversification reduces firm-level innovation investment. These results reflect that cross-ownership reflects a firm’s competition and development attitude. Diversification seeks expansion and avoids peer competition, but same-industry cross-ownership seeks synergy, market share and cooperation strategies.
The ownership of a firm could have a significant effect on its cross-ownership and innovation strategies. In
Table 4, further analysis of the controlling party reveals that when the major controlling party is an institution, this reduces investments in innovation; the results are shown by the interaction term in Column (2). However, state-owned enterprises show greater investment in innovation when they have higher cross-ownership in the same industry.
Table 5 and
Table 6 show the effects of cross-ownership on the environment, social factors and governance (ESG). These results help us further understand innovation efficiency. The results in
Table 5 show that when the controlling party is an institution, cross-ownership generally increases ESG. However, the results in
Table 6 show that when SOEs are the controlling party, cross-ownership has an insignificant but negative effect on the ESG score and significantly increases the ESG ranking (a higher number of rankings is negative). These results are surprising since the previous results show that SOEs are motivated to invest in research and development when same-industry cross-ownership is high.
Table 7 and
Table 8 report the results of earning quality as the indicator of the earning performance of cross-ownership. In both cases (Column (2) in both tables), we see that when the controlling party is an institution, it increases earning performance, and in Column (3) of both tables, SOEs reduce earning performance. When cross-ownership is horizontal in the same industry, the interactions in
Table 7 have no significant effect, regardless of the controlling party. However, in the results of vertical cross-ownership in
Table 8, the cross-ownership of different industries and institutional ownership significantly negatively contribute to earnings performance, but SOEs have a positive interactive effect on earnings. These results demonstrate that SOEs can better manage different resources because of their government background, making it easier for SOEs to make versatile profits by diversifying their business.
The last focus is on market reaction to cross-ownership.
Table 9 and
Table 10 report the brokerage, mutual fund and bank firm visits and use the visits as an indication of the market interest in the firm and a reaction to cross-ownership. The results in
Table 9 show that all the financial institutions are negatively interested in horizontal cross-ownership. The results in
Table 10 show that institutionally controlled firms attract more visits, but SOEs attract fewer visits. However, an institutionally controlled firm with the same industry cross-ownership has a decreased number of visits, whereas an SOE-controlled firm has an increase in visits by financial institutions when same industry cross-ownership occurs.
Furthermore, we investigated the interest of financial institutions in visiting firms with vertical cross-ownership. The results are shown in
Table 11 and
Table 12. The results are similar to those for horizontal cross-ownership. SOEs attract increased visits when they have greater cross-ownership, but cross-ownership decreases the interest of financial institutions if the firm is controlled by regular institutions. Such differences in interest are attributed to background differences, and SOEs are believed to succeed more easily because of support from the local government.
Table 13 and
Table 14 use the instrumental-variable 2-stage least squares (2SLS) and the propensity score matching (PSM) methods to demonstrate the reliability of the results. In
Table 13, whether sending a director to a horizontal cross-owned firm is used as the instrumental variable to measure the impact of cross-ownership on R&D and environmental protection. The first column shows that director sending is a qualified instrument variable. The interactive terms in Columns (2) and (3) show that the institutionally controlled cross-ownership firms have lower R&D investment than SOE-controlled cross-ownership firms do; however, the environmental score and ranking from Columns (4) to (7) show the opposite results. SOEs cross-ownership firms with larger R&D investments but suffer lower scores and rankings.
Table 14 shows the results of financial institution visits when the firm size and ROE are matched. The interactive terms show that when the firm is controlled by institutions, horizontal cross-ownership decreases visits, but when it is controlled by SOEs, horizontal cross-ownership increases visits. Both the 2SLS and the PSM results are similar to our original results above and are reliable. The results and the hypotheses validation are summarized in
Table 15.
When a firm is controlled by non-SOE institutions with horizontal cross-ownership, the innovation cost decreases significantly, but the level of environmental protection significantly increases. Such results show synergy from firm cooperation in horizontal cross-ownership. The results do not support the traditional market-structure view, which points to mergers as increasing the market power of firms, resulting in higher prices with more monopoly power and reduced innovative incentives [
65,
66].
The results are in line with cost-reduction, strategic cooperation, and social welfare improvement theories [
67]. Cross-ownership could benefit society and improve sustainability by offering a wider range of products and greater efficiency. The results show that SOEs experience lower corporate governance quality under double-principal agency problems. However, the non-SOEs are more market-oriented and make research and development decisions to maximize investment efficiency by utilizing limited resources. Cross-ownership provides a platform for participating non-SOEs to share and exchange their knowledge with other firms with common shareholders, contributing to more efficient research and development [
68] and significantly increasing their ESG scores with less investment. Cross-ownership, particularly when it occurs horizontally, also provides insight into monitoring by the more engaged common shareholder with superior industrial knowledge [
69], thereby significantly improving corporate governance.
Furthermore, the results show that, even though there is an improvement in environmental protection, financial institutions show little interest in such cooperation. This constraint reflects the financial institution’s focus on earning performance and quality. SOEs could attract financial institutions’ visits because they have good relationships with financial institutions and local government support. Additionally, SOEs that participate in vertical cross-ownership show significant improvements in earnings quality, even if environmental protection is worsened. Such outcomes call for policy revision to support non-SOE institutions when their cross-firm cooperation benefits the environment. Additionally, even though this research does not reveal features such as collusion with greater market power, which usually reduces innovation incentives, it is important to adopt regulations to prevent such cases. These policies should also encourage financial institutions to focus more on ESG and corporate governance rather than merely the financial and earning status of the firms.
5. Conclusions
In this study, we use empirical data from the Chinese market to demonstrate that horizontal cross-ownership could increase innovation incentives. SOEs prefer to increase their investment in innovation, but their efficiency is low. Non-SOEs with horizontal cross-ownership have lower R&D investments; however, they have higher environmental scores and rankings. Such outcomes indicate that cross-ownership increases firm research sharing and decreases research costs among non-SOEs. Furthermore, SOEs with cross-ownership show better earnings performance and quality and successfully attract the interest of financial institutions. However, non-SOEs with environmental protection improvements, cost reduction and higher cooperation synergy are ignored, and financial institutions show little interest. Financial support is needed for green innovation, and such outcomes call for policy revisions.
The current research has several limitations. Firstly, it does not cover the common ownership owned by mutual funds. There are academic arguments questioning mutual funds’ levels of engagement in corporate and strategic management; their common ownership across rivals in the same industry may significantly affect industry behavior and, in turn, the individual firms’ decisions. Further, internal monitoring, supervision, and firm-level comparative advantage are not well considered. Some evidence suggests that cultural diversity can improve innovation, suggesting that cross-geographical cross-ownership is more efficient, allowing firms to leverage their comparative advantages.
Future research could conduct individual projects to understand the impact of horizontal cross-firm ownership held by mutual funds by designing a model to estimate the level of collective power across industries and to measure whether higher collective power and cross-ownership increase mutual funds’ engagement and whether such engagement improves business sustainability. From a cultural diversification perspective, the research could test whether cross-ownership by more internationally oriented firms significantly increases research and development efficiency.