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Journal: Information, 2022
Volume: 13
Number: 239

Article: Factors Influencing Watching and Purchase Intentions on Live Streaming Platforms: From a 7Ps Marketing Mix Perspective
Authors: by Chaang-Iuan Ho, Yaoyu Liu and Ming-Chih Chen
Link: https://www.mdpi.com/2078-2489/13/5/239

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