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Journal: Information, 2021
Volume: 12
Number: 72
Article:
Effect of Cultural Distinctiveness and Perception of Digital Advertising Appeals on Online Purchase Intention of Clothing Brands: Moderation of Gender Egalitarianism
Authors:
by
Syed Hassan Raza and Umer Zaman
Link:
https://www.mdpi.com/2078-2489/12/2/72
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