The main drivers for the continuous development of Vehicular ad-hoc Networks (VANETs) are safety applications and services. However, in recent years, new interests have emerged regarding the introduction of new applications and services for non-urgent content (e.g., videos, ads, sensing and touristic information) dissemination. However, there is a lack of real studies considering content dissemination strategies to understand when and to whom the content should be disseminated using real vehicular traces gathered from real vehicular networks. This work presents a realistic study of strategies for dissemination of non-urgent content with the main goal of improving content delivery as well as minimizing network congestion and resource usage. First, we perform an exhaustive network characterization. Then, several content strategies are specified and evaluated in different scenarios (city center and parking lot). All the obtained results show that there are two content distribution strategies that clearly set themselves apart due to their superior performance: Local Rarest Bundle First and Local Rarest Generation First.
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