Health promotion has a key role to play in preventing disease and promoting healthy lifestyles. Health promotion work is part science and part art. The science emerges from research and theory and the art emerges from our professional intuition and experience. The goal is to apply the science to achieve the best health promotion outcomes. However, an application of the theory, models and even the evidence, does not guarantee a desired outcome. To achieve this is an art and something that is often missing in practice. An understanding of how best to apply the ‘art and science’ of health promotion requires an appreciation that it is not only about being scientifically right but also about being real. The challenge for health promoters is to understand how they can use their judgement to best apply the available science to deliver successful approaches.
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