Local marketplaces are remarkable organizations for agricultural product transactions in Ethiopia. However, little is known concerning measurement practices in these micro-trading zones. Thus, this study intended to examine the cereal commodity quantity measurement behaviors of farmers in the local marketplaces of Ethiopia. A survey was conducted in four districts marketplaces (N
= 382) of the Oromia Region. The χ2
test was employed to evaluate the association between farmers’ perception of the accuracy of local units and measuring instruments related to immoral buyers’ behaviors. According to the findings, farmers’ cereals quantity measurement behaviors proved the presence of unreliability which created transaction, measurement, social capital, and two-hand palm cereals gift costs. The χ2
test results indicated that farmers’ perceptions of the accuracy of local units and measuring tools related to buyers’ unethical behaviors had significant relationships with bowl, glass, sack, and can local units, except for weight balance in Dendi and Bako Tibe, and for cans in the Gimbichu area. This study demonstrates that standardization of tools and measurements, together with institutional support, would have a huge potential for economizing transaction costs and making equitable cereals exchanges and efficient markets.
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