A Step toward Water Use Sustainability: Implementing a Business Model Canvas for Irrigation Advisory Services
Abstract
:1. Introduction
2. Background
2.1. Determinants of the Adoption of Technological Innovations in Irrigation
2.2. The Business Model
3. Material and Methods
3.1. Business Model Canvas
3.2. Data Collection
4. Results and Discussion
4.1. Business Model Development
4.1.1. Customer Segments and Their Needs
4.1.2. The Value Proposition
4.1.3. Revenues and Financial Sustainability
5. Conclusions
Limitations of the Study
Author Contributions
Funding
Institutional Review Board Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
References
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Country | Pilot Area | Stakeholders Involved |
---|---|---|
France | Crau aquifer area | Farmers, irrigation association, water agency, aquifer syndicate, municipalities, and farmers associations. |
Italy | Campania | Farmers, regional government, land and water reclamation authorities, farmer associations, local policy makers, and legislators. |
Poland | sub-catchment Zglowiaczka | Farmers, regional agricultural advisory centre, and local policymakers. |
South Africa | Breede River valley | Farmers, officials in the water sector, consultants, and academics. |
Spain | Andalusia | Farmers associations, irrigation associations, local policymakers, and NGOs. |
The Netherlands | Reusel | Meteo service and Farmers. |
Internal Parameters (Present) | External Parameters (Future) | ||
---|---|---|---|
Strength | Weakness | Opportunity | Threat |
S.1 Water savings | W.1 Low use of electronic devices for water management | O.1 Improving agricultural productivity | T.1 Social aspect, education |
S.2 Cost reduction | W.2 Negative perception of information provided by IASs | O.2 New market and consumers | T.2 Lack of funding |
S.3 Capacity and competence | W.3 Lack of funds for IASs implementation | O.3 Increase water management through ITC | T.3 Lack of institutional mechanisms to link rural communities |
S.4 Good network of land reclamation and irrigation consortia | O.4 Reducing environmental pollution | ||
S.5 Innovation development | |||
S.6 Provisioning of water measurements |
Data Collection | Scope | Elements of the Questionnaires | Elements of the BM |
---|---|---|---|
Stakeholders questionnaire | Identifying the sector needs to increase water use efficiency | Q1. Actions to increase the competitiveness of farm into the market | Value proposition; Customer segments. |
Q2. Interest in adopting new technologies | Value proposition; Customer segments. | ||
Q.3 Main limitation on improving irrigation efficiency | Value proposition; Customer segments.; Revenues strategy | ||
Q4. Preference options that an irrigation support tool should include | Value proposition; Cost structure; Customer segments; Revenues strategy | ||
SWOT analysis | Understand farmers’ opinions about IASs implementation within the agricultural sector | Strengths, Weaknesses, Opportunities and Threats of IASs | Value proposition |
CE and WTP | Investigate farmers’ preferences for IASs | IASs attribute preferences | Value proposition; Cost structure |
Willingness to pay for IASs | Revenues strategy |
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Santini, A.; Di Fonzo, A.; Giampietri, E.; Martelli, A.; Cimino, O.; Dalla Marta, A.; Annosi, M.C.; Blanco-Velázquez, F.J.; Del Giudice, T.; Altobelli, F. A Step toward Water Use Sustainability: Implementing a Business Model Canvas for Irrigation Advisory Services. Agriculture 2023, 13, 1081. https://doi.org/10.3390/agriculture13051081
Santini A, Di Fonzo A, Giampietri E, Martelli A, Cimino O, Dalla Marta A, Annosi MC, Blanco-Velázquez FJ, Del Giudice T, Altobelli F. A Step toward Water Use Sustainability: Implementing a Business Model Canvas for Irrigation Advisory Services. Agriculture. 2023; 13(5):1081. https://doi.org/10.3390/agriculture13051081
Chicago/Turabian StyleSantini, Alessandra, Antonella Di Fonzo, Elisa Giampietri, Andrea Martelli, Orlando Cimino, Anna Dalla Marta, Maria Carmela Annosi, Francisco José Blanco-Velázquez, Teresa Del Giudice, and Filiberto Altobelli. 2023. "A Step toward Water Use Sustainability: Implementing a Business Model Canvas for Irrigation Advisory Services" Agriculture 13, no. 5: 1081. https://doi.org/10.3390/agriculture13051081