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Journal: Brain Sci., 2024
Volume: 14
Number: 940
Article:
How Sports Involvement and Brand Fit Influence the Effectiveness of Sports Sponsorship from the Perspective of Predictive Coding Theory: An Event-Related Potential (ERP)-Based Study
Authors:
by
Haonan Shi, Li Zhang, Hongfei Zhang, Jianlan Ding and Zilong Wang
Link:
https://www.mdpi.com/2076-3425/14/9/940
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