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Journal: Brain Sci., 2024
Volume: 14
Number: 940

Article: How Sports Involvement and Brand Fit Influence the Effectiveness of Sports Sponsorship from the Perspective of Predictive Coding Theory: An Event-Related Potential (ERP)-Based Study
Authors: by Haonan Shi, Li Zhang, Hongfei Zhang, Jianlan Ding and Zilong Wang
Link: https://www.mdpi.com/2076-3425/14/9/940

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