Application of Aesthetic Principles to the Study of Consumer Preference Models for Vase Forms
Abstract
:1. Introduction
2. Theoretical Background
- The evaluation model of aesthetic measure for analyzing the vase forms.
- Conjoint analysis for analyzing the relationship between the form constructions and consumer preferences.
- Cluster analysis for classifying subjects with different aesthetic tastes into different groups.
2.1. Aesthetic Measure
2.1.1. Symmetry
2.1.2. Minimalism
2.1.3. Cohesion
2.2. Conjoint Analysis
- Understand the relative importance of each attribute level during consumers’ decision-making process.
- Find products’ best attribute combination for a group or an individual.
- Market segmentation can be conducted based on the difference of attribute levels that are emphasized.
- Discover the attribute combinations of products which do not exist on the market but are preferred by consumers.
- Under the assumption that other conditions remain unchanged, the market share of products which are composed of different attribute levels can be estimated based on the judgment of consumer preferences.
2.3. Cluster Analysis
3. Design Execution and Result
3.1. Stage 1-Collection of Research Samples
- The product functions have already been well-developed. In addition, the functions will not differ much when the samples are different.
- For consumers to make a real decision of buying that product, they choose and buy it based on their form preference.
3.2. Stage 2-Acquisition of Aesthetic Values
3.3. Stage 3-Construction of the Preference Models
4. Discussion
4.1. Group A
4.2. Group B
4.3. Group C
4.4. Group D
4.5. Group E
4.6. Group F
5. Conclusions
Funding
Acknowledgments
Conflicts of Interest
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Gender Breakdown | Design Background | Non-Design Background | Total |
---|---|---|---|
Male | 25 | 26 | 51 |
Female | 29 | 27 | 56 |
Total | 54 | 53 | 107 |
Vase Number | Vase Form | Symmetry | Minimalism | Cohesion |
---|---|---|---|---|
1 | 0.8 | 0.3 | 0.8 | |
2 | 0.4 | 0.3 | 0.6 | |
3 | 0.8 | 0.3 | 0.6 | |
4 | 0.5 | 0.1 | 0.4 | |
5 | 0.9 | 0.5 | 0.8 | |
6 | 0.9 | 0.3 | 0.7 | |
7 | 0.8 | 1.0 | 0.8 | |
8 | 0.3 | 0.2 | 0.6 | |
9 | 1.0 | 0.2 | 0.6 | |
10 | 0.5 | 0.3 | 0.7 | |
11 | 0.8 | 0.3 | 0.9 | |
12 | 1.0 | 1.0 | 0.9 | |
13 | 0.7 | 0.3 | 0.5 | |
14 | 0.8 | 0.3 | 0.6 | |
15 | 0.9 | 0.3 | 0.5 | |
16 | 0.7 | 0.3 | 0.5 | |
17 | 0.5 | 0.1 | 0.7 | |
18 | 0.4 | 0.5 | 0.6 | |
19 | 0.5 | 0.2 | 0.6 | |
20 | 0.3 | 0.1 | 0.9 | |
21 | 0.5 | 0.5 | 0.6 |
Aesthetic group | Symmetry 0.3 | Symmetry 0.4 | Symmetry 0.5 | Symmetry 0.6 | Symmetry 0.7 | Symmetry 0.8 | Symmetry 0.9 | Symmetry 1.0 | Minimalism 0.1 | Minimalism 0.2 | Minimalism 0.3 | Minimalism 0.4 | Minimalism 0.5 | Minimalism 1.0 | Cohesion 0.4 | Cohesion 0.5 | Cohesion 0.6 | Cohesion 0.7 | Cohesion 0.8 | Cohesion 0.9 |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
A | −0.45 | 2.02 | −0.62 | −0.875 | −1.13 | 0.73 | −0.84 | 0.30 | −8.04 | −4.57 | 0.60 | 3.37 | 6.14 | 5.87 | −0.31 | −2.20 | −2.36 | 2.16 | 1.25 | 1.46 |
B | −2.41 | −0.52 | −1.78 | −2.555 | −3.33 | 3.30 | 2.93 | 1.81 | −7.14 | −4.71 | −1.23 | 2.59 | 6.41 | 6.66 | 0.76 | 2.67 | −1.42 | 1.06 | −1.90 | −1.17 |
C | 6.53 | 8.03 | 2.55 | −0.735 | −4.02 | −2.18 | −4.29 | −6.61 | −0.41 | 3.42 | −0.44 | −0.695 | −0.95 | −1.62 | −0.56 | −4.25 | −2.59 | 2.00 | 2.012 | 3.39 |
D | 9.87 | 4.01 | 6.59 | 3.315 | 0.04 | 7.41 | 5.26 | 7.84 | 2.03 | −4.12 | 0.30 | 0.77 | 1.24 | 5.22 | 2.30 | 2.18 | 2.06 | 2.35 | 3.29 | 1.48 |
E | −10.44 | −3.12 | −5.75 | −3.13 | −0.51 | 7.43 | 4.99 | 7.41 | 0.18 | 5.95 | 0.31 | −0.64 | −1.59 | −4.85 | 2.51 | 3.07 | −2.94 | 1.79 | −2.79 | −1.67 |
F | −0.69 | 2.93 | −1 | −1.54 | −2.08 | 1.92 | −1.20 | 0.12 | 6.03 | 10.99 | −0.16 | −4.055 | −7.95 | −8.90 | −0.17 | −2.03 | −3.44 | 2.66 | 0.73 | 2.25 |
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Lo, C.-H. Application of Aesthetic Principles to the Study of Consumer Preference Models for Vase Forms. Appl. Sci. 2018, 8, 1199. https://doi.org/10.3390/app8071199
Lo C-H. Application of Aesthetic Principles to the Study of Consumer Preference Models for Vase Forms. Applied Sciences. 2018; 8(7):1199. https://doi.org/10.3390/app8071199
Chicago/Turabian StyleLo, Chi-Hung. 2018. "Application of Aesthetic Principles to the Study of Consumer Preference Models for Vase Forms" Applied Sciences 8, no. 7: 1199. https://doi.org/10.3390/app8071199
APA StyleLo, C.-H. (2018). Application of Aesthetic Principles to the Study of Consumer Preference Models for Vase Forms. Applied Sciences, 8(7), 1199. https://doi.org/10.3390/app8071199