Emerging Drivers of Adoption of Generative AI Technology in Education: A Review
Abstract
Featured Application
Abstract
1. Introduction
Research Question and Review Objective
2. Research Approach
2.1. Database and Search Strategy
2.2. Inclusion and Exclusion Criteria
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- Empirical, peer-reviewed studies published in English (journal articles and conference proceedings),
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- Application of theoretical models (e.g., TAM, UTAUT) to examine GenAI adoption or acceptance in education,
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- Clearly formulated hypotheses and empirically tested relationships between constructs.
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- Purely theoretical, conceptual, or review papers,
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- Meta-analyses or studies without primary data analysis,
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- Studies using surveys alone, even when employing validated instruments, without deeper model-driven examination of interrelationships between constructs,
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- Non-peer-reviewed works, such as book chapters.
2.3. Screening and Selection Process
3. Results and Discussion
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- Regional and Cultural Dimensions of GenAI Adoption in Education, which examines the geographic distribution of the selected studies and explores how regional and cultural contexts shape the conceptualization and adoption of GenAI technologies;
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- Participant Demographics and Sampling Approaches, which provides an overview of participant types and sample sizes, highlighting the diversity of educational levels, roles, and research designs;
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- Adoption Models and Theoretical Frameworks Used in GenAI Research, which analyzes the conceptual foundations and theoretical models employed across the studies; and
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- What Influences GenAI Adoption in Education? A Closer Look, which explores the key predictors of adoption across individual, institutional, and socio-technical domains.
3.1. Regional and Cultural Dimensions of GenAI Adoption in Education
3.2. Participant Demographics and Sampling Approaches
3.3. Adoption Models and Theoretical Frameworks Used in GenAI Research
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- Integration of TAM and UTAUT, a rich theoretical approach to explaining behavioral intentions and technology use, was analyzed in one study [35].
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- Combination of TPB and Behavioral Reasoning Theory (BRT), a theory that explores the cognitive processes and reasoning that bridge the gap between intentions and actual behavior, was examined in one study [30].
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- Extended Models: These models expand the original framework by adding new constructs or pathways while maintaining the core structure to address gaps or new challenges specific to the context.
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- Modified Models: These models fundamentally alter or redefine the original framework by removing constructs, changing relationships, or integrating elements from other models to better fit the research focus.
3.4. What Influences GenAI Adoption in Education? A Closer Look
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- Performance Expectancy (Perceived Usefulness): Users adopt GenAI when they perceive it as beneficial for achieving educational goals. Grassini et al. [31], Jang [42], and Zheng et al. [45] consistently highlight its role in shaping Behavioral Intention (BI). Additionally, Duong et al. [28] and Liu et al. [44] emphasize that Performance Expectancy influences not only BI but also actual use, making it essential for both initial adoption and sustained engagement.
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- Trust: Trust plays a central role in GenAI adoption by fostering user confidence and mitigating concerns about privacy, ethics, and transparency. Shahzad et al. [40] reveal that trust plays a crucial role in GenAI awareness, acceptance, and adoption. Similarly, Ma [29] and Yap et al. [46] highlight that perceived trust directly influences BI to use GenAI, highlighting its central role in fostering adoption
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- Effort Expectancy (Perceived Ease of Use): While simplicity enhances adoption in some contexts, its influence is often secondary to functionality. Du and Lv [48] and Lu et al. [49] show that Effort Expectancy indirectly boosts perceptions of usefulness, whereas Grassini et al. [31] and Wang et al. [50] suggest that ease of use has limited impact in educational settings where performance and trust are prioritized.
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- Facilitating Conditions: External resources and institutional support are critical for bridging the gap between BI and actual use. Zheng et al. [45] and Du and Lv [48] highlight the importance of accessible infrastructure, while Grassini et al. [31] report that Facilitating Conditions may be less impactful in resource-rich environments, emphasizing their context-dependent nature.
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- Social Influence: Social norms and external encouragement can shape adoption decisions. Changalima et al. [34], Jang [42], and Zheng et al. [45] find that Social Influence significantly impacts BI, particularly in environments where peer or societal expectations drive behavior. Wang and Reynolds [65] find SI to significantly influence both BI and usage intentions. However, studies like Sudan et al. [43] and Strzelecki et al. [32] report minimal effects, suggesting that intrinsic motivators often outweigh external pressures.
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- Perceived Behavioral Control: Confidence in one’s ability to use GenAI effectively is an important determinant of BI. Lu et al. [49], Ivanov et al. [51], and Al-Qaysi et al. [30] underscore its role in empowering users, while Al-Emran et al. [36] observe that its significance may diminish when external enablers, such as of facilitating conditions or social pressures, are strong.
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- Perceived Compatibility: Compatibility between GenAI and users’ needs, workflows, and values significantly foster adoption. Raman et al. [39] demonstrate that seamless integration into educational practices enhances BI, while Yap et al. [46] validate its role in making GenAI intuitive and relevant for users.
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- Habit: Habit strongly predicts both BI and continued use. Zheng et al. [45], Grassini et al. [31], and Strzelecki et al. [32] emphasize that routine engagement with GenAI fosters sustained adoption. Sudan et al. [43] further highlight the role of prior usage experiences in enhancing the chance of continued engagement and long-term use.
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- Anxiety: Concerns about job displacement, ethical implications, or technological complexity can act as barriers to adoption. Shen et al. [47], Li et al. [62], and Wang et al. [50] show that anxiety negatively impacts BI by reducing perceptions of usefulness and ease of use. Addressing these fears is essential for fostering acceptance.
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- Playfulness (Hedonic Motivation): Enjoyment and intrinsic satisfaction derived from GenAI usage strongly influence BI. Zheng et al. [45] and Yap et al. [46] highlight that enjoyment and playfulness foster user engagement and enhance the likelihood of continued use, while Strzelecki et al. [32] emphasize the enjoyment and pleasure of GenAI use as strong predictors of BI.
4. The Three-Tier Framework for GenAI Adoption in Education
- Core Predictors (consistently significant across studies):These factors consistently exert a strong influence on the adoption of GenAI technologies, serving as essential drivers rooted in individual perceptions and socio-technical dynamics. They are the most widely recognized and stable determinants of how individuals perceive and engage with AI technologies:
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- Performance Expectancy (Perceived Usefulness)
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- Trust
- Moderate Predictors (context-dependent):These predictors vary in their influence depending on specific educational or technological contexts, emphasizing the importance of task and environmental factors in shaping GenAI adoption. While significant, their impact is less consistent and often contingent on situational factors:
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- Effort Expectancy (Perceived Ease of Use)
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- Facilitating Conditions
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- Social Influence
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- Perceived Behavioral Control
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- Perceived Compatibility
- Emerging Predictors (increasing relevance):Reflecting evolving individual and socio-technical dimensions, these factors are gaining prominence as GenAI technologies mature and expand their applications in education. Although less established than core and moderate predictors, they are increasingly supported by empirical research and are expected to grow in relevance:
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- Habit
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- AI Literacy
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- Anxiety
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- Playfulness (Hedonic Motivation)
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- User Aspects: Personal traits or characteristics that influence technology acceptance.
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- Task and Technological Aspects: Features of the technology and the specific tasks it supports.
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- Social and Environmental Aspects: Broader contextual and social influences on adoption behavior.
5. Conclusions
5.1. Limitations of the Review
5.2. Potential Extension of the Framework
5.3. Directions for Future Research
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- Refining the Three-Tier Framework and longitudinal studies: Future research should refine and expand the Three-Tier Framework by incorporating emerging predictors and examining their stability over time. As GenAI technologies mature, predictors such as trust, performance expectancy, and social influence may evolve in significance. Longitudinal studies are particularly valuable for capturing temporal shifts in adoption dynamics and understanding how sustained exposure to GenAI tools reshapes user attitudes and behaviors.
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- Cultural, contextual, and demographic variations in GenAI adoption: The review highlights that GenAI adoption is shaped by regional, cultural, and institutional contexts. Studies across regions such as East Asia, Europe, and Africa suggest differences in the conceptualization of adoption drivers, reflecting variations in educational values, technological infrastructure, and policy environments. Future research should investigate how cultural dimensions—such as collectivism vs. individualism, or institutional centralization—affect perceptions and adoption. In parallel, studies should examine how contextual factors (e.g., educational level) and demographic characteristics (e.g., age, gender, socio-economic status) influence adoption behavior. Special attention should be given to teacher-specific factors, such as AI literacy, pedagogical readiness, and access to professional development, particularly in under-resourced settings.
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- Ethical considerations and adoption barriers: Ethical concerns, including data privacy, algorithmic bias, and fairness, remain insufficiently addressed in the existing literature. These issues can significantly influence trust, perceived risk, and ultimately, adoption intentions. Future studies should explore how ethical considerations interact with predictors such as perceived usefulness, trust, and social influence. Additionally, research should identify barriers such as GenAI-related anxiety, fear of obsolescence, and lack of infrastructure to develop interventions that promote equitable and responsible adoption.
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- Student engagement and learner-centered adoption: Student-related factors—such as engagement, autonomy, and motivation—are underrepresented in current GenAI adoption studies. As GenAI tools increasingly support personalized and student-centered learning, research should focus on how these technologies influence learner engagement, self-regulation, and educational outcomes. Understanding these dynamics will be essential for maximizing the pedagogical potential of GenAI while mitigating risks such as over-reliance or reduced critical thinking.
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- Technological advancements and predictor evolution: Rapid advancements in GenAI technologies, such as multimodal interfaces and adaptive AI systems, may alter the relevance and impact of existing adoption predictors. Research should investigate how these new technological affordances reshape user experiences and expectations, and whether they give rise to new predictors not yet captured by current models. This continuous adaptation is essential to ensure that theoretical frameworks remain relevant in a fast-evolving landscape.
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- Interdisciplinary collaboration and model development: The complexity of GenAI adoption necessitates interdisciplinary collaboration across fields such as education, computer science, psychology, and sociology. Future research should draw on diverse disciplinary insights to build more comprehensive models that reflect the cognitive, emotional, social, and technological dimensions of adoption. Such collaboration will help address multifaceted challenges and contribute to the development of holistic and sustainable GenAI integration strategies.
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
References
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The Three-Tier Framework for GenAI Technology Adoption in Education |
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Performance Expectancy/Perceived Usefulness
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Trust
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Effort Expectancy/Perceived Ease of Use
Conversely, several studies suggest that Effort Expectancy has limited significance in driving BI for GenAI technologies. Grassini et al. [31], Jang [42], and Wang et al. [50] observed no significant impact of Effort Expectancy on BI in educational contexts, where users prioritize functionality and performance over ease of use. Similarly, Shen et al. [47] and Sudan et al. [43] reported weak or negligible correlations, suggesting that simplicity plays a minor role when trust or perceived benefits dominate decision-making. These findings suggest that Effort Expectancy’s influence on GenAI adoption is moderate and context-dependent, particularly in settings where users possess baseline digital skills or prioritize performance over usability.
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Facilitating Conditions
Conversely, other studies suggest that Facilitating Conditions may have a limited role in predicting BI for GenAI technologies. Wang and Reynolds [65] report that while autonomy, competence, and relatedness strongly influence BI and usage, FCs lack significant impact on usage intentions. Grassini et al. [31] and Wang et al. [50] similarly find no statistical association between FCs and BI, emphasizing that users may prioritize intrinsic motivators like performance expectancy and habit. Strzelecki et al. [32] further note that while BI strongly predicts usage, FCs do not directly influence BI. These findings indicate that the role of FCs in GenAI adoption may depend on contextual factors, such as resource availability and the prominence of other adoption drivers. While FCs may be less influential in resource-rich environments, they remain essential in under-resourced settings where external support is critical for bridging the gap between intention and use.
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Social Influence
Conversely, several studies challenge the influence of Social Influence in predicting GenAI adoption. Grassini et al. [31] report no significant impact of SI on BI, with factors like performance expectancy and habit being more influential. Similarly, Sudan et al. [43] and Strzelecki et al. [32] found minimal or negligible effects of SI, highlighting that intrinsic motivators, such as perceived benefits and personal habits, often outweigh external social pressures. These findings suggest that while Social Influence can play a pivotal role in specific cultural or institutional contexts, its overall impact on GenAI adoption is inconsistent and highly context-dependent.
Conversely, in individualistic cultures or performance-oriented environments, the impact of SI may diminish, as personal autonomy and intrinsic motivators, such as perceived utility and habit, take precedence. While social support or pressure can facilitate or hinder adoption based on cultural and institutional attitudes, its variability across contexts positions Social Influence as a moderate yet necessary predictor of GenAI adoption. |
Perceived Behavioral Control
However, in contexts dominated by external factors like institutional support, social norms, or organizational mandates, the influence of PBC diminishes, as external determinants take precedence. This variability highlights the interplay between PBC and other factors, such as facilitating conditions and social influence. While not universally strong, PBC remains influential in specific contexts where individual control and resource availability are critical. This makes it a moderate but fundamental factor in the framework, addressing diverse user needs and supporting adoption in scenarios where autonomy and self-efficacy drive engagement. |
Perceived Compatibility
The absence of opposing findings suggests that, within the contexts studied, compatibility with existing practices consistently supports adoption. However, this could reflect a limited range of studies in the field, and future research may reveal more complex dynamics or variations depending on specific educational environments. Although Perceived Compatibility has not been challenged significantly in the reviewed studies, its influence remains context-dependent, and further exploration of its role across diverse educational settings is warranted.
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Habit
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AI Literacy
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Anxiety
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Playfulness/Hedonic Motivation
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© 2025 by the author. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
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Granić, A. Emerging Drivers of Adoption of Generative AI Technology in Education: A Review. Appl. Sci. 2025, 15, 6968. https://doi.org/10.3390/app15136968
Granić A. Emerging Drivers of Adoption of Generative AI Technology in Education: A Review. Applied Sciences. 2025; 15(13):6968. https://doi.org/10.3390/app15136968
Chicago/Turabian StyleGranić, Andrina. 2025. "Emerging Drivers of Adoption of Generative AI Technology in Education: A Review" Applied Sciences 15, no. 13: 6968. https://doi.org/10.3390/app15136968
APA StyleGranić, A. (2025). Emerging Drivers of Adoption of Generative AI Technology in Education: A Review. Applied Sciences, 15(13), 6968. https://doi.org/10.3390/app15136968