Validation of a TAM Extension in Agriculture: Exploring the Determinants of Acceptance of an e-Learning Platform

Castiblanco Jimenez, Ivonne Angelica; Cepeda García, Laura Cristina; Marcolin, Federica; Violante, Maria Grazia; Vezzetti, Enrico

doi:10.3390/app11104672

Open AccessArticle

Validation of a TAM Extension in Agriculture: Exploring the Determinants of Acceptance of an e-Learning Platform

by

Ivonne Angelica Castiblanco Jimenez

^*

,

Laura Cristina Cepeda García

,

Federica Marcolin

,

Maria Grazia Violante

and

Enrico Vezzetti

Department of Management and Production Engineering, Politecnico di Torino, Corso Duca Degli Abruzzi 24, 10129 Torino, Italy

^*

Author to whom correspondence should be addressed.

Appl. Sci. 2021, 11(10), 4672; https://doi.org/10.3390/app11104672

Submission received: 30 March 2021 / Revised: 10 May 2021 / Accepted: 18 May 2021 / Published: 20 May 2021

(This article belongs to the Collection The Application and Development of E-learning)

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Abstract

Supporting education and training initiatives has been identified as an effective way to address Sustainable Development Challenges. In this sense, e-learning stands out as one of the most viable alternatives considering its advantages in terms of resources, time management, and geographical location. Understanding the reasons that move users to adopt these technologies is critical for achieving the desired social objectives. The Technology Acceptance Model (TAM) provides valuable guidelines to identify the variables shaping users’ acceptance of innovations. The present study aims to validate a TAM extension designed for FARMER 4.0, an e-learning application in the agricultural sector. Findings suggest that content quality (CQ) is the primary determinant of farmers’ and agricultural entrepreneurs’ perception of the tool’s usefulness (PU). Furthermore, experience (EXP) and self-efficacy (SE) shape potential users’ perceptions about ease of use (PEOU). This study offers helpful insight into the design and development of e-learning applications in the farming sector and provides empirical evidence of TAM’s validity to assess technology acceptance.

Keywords: TAM; e-learning applications; agriculture; technology acceptance

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MDPI and ACS Style

Castiblanco Jimenez, I.A.; Cepeda García, L.C.; Marcolin, F.; Violante, M.G.; Vezzetti, E. Validation of a TAM Extension in Agriculture: Exploring the Determinants of Acceptance of an e-Learning Platform. Appl. Sci. 2021, 11, 4672. https://doi.org/10.3390/app11104672

AMA Style

Castiblanco Jimenez IA, Cepeda García LC, Marcolin F, Violante MG, Vezzetti E. Validation of a TAM Extension in Agriculture: Exploring the Determinants of Acceptance of an e-Learning Platform. Applied Sciences. 2021; 11(10):4672. https://doi.org/10.3390/app11104672

Chicago/Turabian Style

Castiblanco Jimenez, Ivonne Angelica, Laura Cristina Cepeda García, Federica Marcolin, Maria Grazia Violante, and Enrico Vezzetti. 2021. "Validation of a TAM Extension in Agriculture: Exploring the Determinants of Acceptance of an e-Learning Platform" Applied Sciences 11, no. 10: 4672. https://doi.org/10.3390/app11104672

APA Style

Castiblanco Jimenez, I. A., Cepeda García, L. C., Marcolin, F., Violante, M. G., & Vezzetti, E. (2021). Validation of a TAM Extension in Agriculture: Exploring the Determinants of Acceptance of an e-Learning Platform. Applied Sciences, 11(10), 4672. https://doi.org/10.3390/app11104672

Note that from the first issue of 2016, this journal uses article numbers instead of page numbers. See further details here.

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Validation of a TAM Extension in Agriculture: Exploring the Determinants of Acceptance of an e-Learning Platform

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