Unveiling Digital Maturity: Key Drivers of Digital Transformation in the Greek Business Ecosystem

In the current dynamic business landscape, digital transformation is recognized as a critical driver of entrepreneurship, innovation, and growth, particularly among small and medium-sized enterprises (SMEs). This study aims to investigate the key factors influencing digital transformation, focusing on their relevance in shaping strategic decisions and fostering innovation. Using a robust methodological approach, data were collected through an online survey, with Likert-scale questions assessing multiple dimensions of digital maturity across companies in various sectors of the Greek economy. The survey, conducted in the first semester of 2024, involved 156 companies from sectors such as retail, communication, technology, and public services, with significant representation from established organizations employing over 250 individuals and reporting annual turnovers exceeding EUR 50 million. The questionnaire items, adapted from existing validated scales, captured aspects such as digital skills, management intensity, business processes, innovation performance, departmental agility, and digital vision. By analyzing the responses, this study identifies critical drivers of digital transformation and highlights their role in guiding strategic decisions, emphasizing the evolving nature of digital entrepreneurship. The findings contribute to the broader discourse on digital transformation, offering actionable insights for organizations aiming to enhance their digital maturity and competitiveness in a rapidly changing global economy.