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Journal: Adm. Sci., 2023
Volume: 13
Number: 234

Article: “The Dark Side of the Brand” and Brand Hate: A Review and Future Research Agenda
Authors: by Cícero Eduardo Walter, Vera Teixeira Vale, Manuel Au-Yong-Oliveira, Cláudia Miranda Veloso and Bruno Barbosa Sousa
Link: https://www.mdpi.com/2076-3387/13/11/234

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