Subliminal Priming—State of the Art and Future Perspectives
Faculty of Medicine, University of British Columbia, Vancouver, BC V6T 1Z3, Canada
BC Children’s & Women’s Hospital, Vancouver, BC V6H 3N1, Canada
School of Electrical and Computer Engineering, University of British Columbia, Vancouver, BC V6T 1Z4, Canada
College of Engineering, Madda Walabu University, Bale Robe 247, Ethiopia
Department of Occupational Science and Occupational Therapy, University of British Columbia, Vancouver, BC V6T 2B5, Canada
Nuffield Department of Surgical Sciences, University of Oxford, Oxford OX1 2JD, UK
School of Electrical and Electronic Engineering, The University of Adelaide, Adelaide SA 5005, Australia
Centre for Biomedical Engineering, The University of Adelaide, Adelaide SA 5005, Australia
Skoltech Center for Computational and Data-Intensive Science and Engineering, Skolkowo Institute of Science and Technology, Moscow 143026, Russia
College of Computer Science, Hangzhou Dianzi University, Hangzhou 310000, China
Department of Informatics, Nicolaus Copernicus University, 87-100 Torun, Poland
Author to whom correspondence should be addressed.
Received: 26 March 2018 / Revised: 18 May 2018 / Accepted: 23 May 2018 / Published: 30 May 2018
The influence of subliminal priming (behavior outside of awareness) in humans is an interesting phenomenon and its understanding is crucial as it can impact behavior, choices, and actions. Given this, research about the impact of priming continues to be an area of investigative interest, and this paper provides a technical overview of research design strengths and issues in subliminal priming research. Efficient experiments and protocols, as well as associated electroencephalographic and eye movement data analyses, are discussed in detail. We highlight the strengths and weaknesses of different priming experiments that have measured affective (emotional) and cognitive responses. Finally, very recent approaches and findings are described to summarize and emphasize state-of-the-art methods and potential future directions in research marketing and other commercial applications.
This is an open access article distributed under the Creative Commons Attribution License
which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
Share & Cite This Article
MDPI and ACS Style
Elgendi, M.; Kumar, P.; Barbic, S.; Howard, N.; Abbott, D.; Cichocki, A. Subliminal Priming—State of the Art and Future Perspectives. Behav. Sci. 2018, 8, 54.
Elgendi M, Kumar P, Barbic S, Howard N, Abbott D, Cichocki A. Subliminal Priming—State of the Art and Future Perspectives. Behavioral Sciences. 2018; 8(6):54.
Elgendi, Mohamed; Kumar, Parmod; Barbic, Skye; Howard, Newton; Abbott, Derek; Cichocki, Andrzej. 2018. "Subliminal Priming—State of the Art and Future Perspectives." Behav. Sci. 8, no. 6: 54.
Show more citation formats
Show less citations formats
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.
[Return to top]
For more information on the journal statistics, click here
Multiple requests from the same IP address are counted as one view.