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Behav. Sci. 2018, 8(6), 54; https://doi.org/10.3390/bs8060054

Subliminal Priming—State of the Art and Future Perspectives

1
Faculty of Medicine, University of British Columbia, Vancouver, BC V6T 1Z3, Canada
2
BC Children’s & Women’s Hospital, Vancouver, BC V6H 3N1, Canada
3
School of Electrical and Computer Engineering, University of British Columbia, Vancouver, BC V6T 1Z4, Canada
4
College of Engineering, Madda Walabu University, Bale Robe 247, Ethiopia
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Department of Occupational Science and Occupational Therapy, University of British Columbia, Vancouver, BC V6T 2B5, Canada
6
Nuffield Department of Surgical Sciences, University of Oxford, Oxford OX1 2JD, UK
7
School of Electrical and Electronic Engineering, The University of Adelaide, Adelaide SA 5005, Australia
8
Centre for Biomedical Engineering, The University of Adelaide, Adelaide SA 5005, Australia
9
Skoltech Center for Computational and Data-Intensive Science and Engineering, Skolkowo Institute of Science and Technology, Moscow 143026, Russia
10
College of Computer Science, Hangzhou Dianzi University, Hangzhou 310000, China
11
Department of Informatics, Nicolaus Copernicus University, 87-100 Torun, Poland
*
Author to whom correspondence should be addressed.
Received: 26 March 2018 / Revised: 18 May 2018 / Accepted: 23 May 2018 / Published: 30 May 2018
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Abstract

The influence of subliminal priming (behavior outside of awareness) in humans is an interesting phenomenon and its understanding is crucial as it can impact behavior, choices, and actions. Given this, research about the impact of priming continues to be an area of investigative interest, and this paper provides a technical overview of research design strengths and issues in subliminal priming research. Efficient experiments and protocols, as well as associated electroencephalographic and eye movement data analyses, are discussed in detail. We highlight the strengths and weaknesses of different priming experiments that have measured affective (emotional) and cognitive responses. Finally, very recent approaches and findings are described to summarize and emphasize state-of-the-art methods and potential future directions in research marketing and other commercial applications. View Full-Text
Keywords: subliminal priming; social psychology; persuasion; marketing; advertisement; event-related brain potentials; subliminal perception; affective priming subliminal priming; social psychology; persuasion; marketing; advertisement; event-related brain potentials; subliminal perception; affective priming
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Elgendi, M.; Kumar, P.; Barbic, S.; Howard, N.; Abbott, D.; Cichocki, A. Subliminal Priming—State of the Art and Future Perspectives. Behav. Sci. 2018, 8, 54.

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