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Journal: Behav. Sci., 2026
Volume: 16
Number: 1115

Article: Responsible Stimulus Selection in Neuromarketing: A Critical Narrative Review and Normative Framework for Ethical, Sustainable, and Replicable Consumer Research
Authors: by Alberto Ruiz-Osta, Casandra I. Montoro and Eduard Cristobal-Fransi
Link: https://www.mdpi.com/2076-328X/16/7/1115

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