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Review

Characterising the Influence of Parasocial Experience on the Media Figures’ Audiences: A Scoping Review

School of Media and Communication, Faculty of Social Sciences and Leisure Management, Taylor’s University, Subang Jaya 47500, Malaysia
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Behav. Sci. 2026, 16(5), 808; https://doi.org/10.3390/bs16050808 (registering DOI)
Submission received: 1 April 2026 / Revised: 2 May 2026 / Accepted: 15 May 2026 / Published: 18 May 2026

Abstract

Parasocial experience describes the psychological, emotional, and behavioural bonds that audiences form with media figures—celebrities, fictional characters, and other on-screen personalities. It encompasses three related constructs: parasocial interaction, parasocial relationship, and parasocial attachment. Following the Joanna Briggs Institute framework and PRISMA-ScR guidelines, this scoping review synthesises 59 empirical studies published between 2019 and 2024. Results show that PSRs were the most studied dimension (n = 42), followed by PSI (n = 20). PSA, in contrast, appeared in just one study. Key characteristics across these studies include perceived familiarity, imagined intimacy, behavioural engagement, intuitive personality traits, and compensatory motivations. The review highlights PSA as a particularly underexplored yet affectively intense form of engagement. Its limited empirical attention reveals a critical theoretical gap and calls for further investigation into attachment-related audience behaviours.
Keywords: parasocial experience; parasocial interaction; parasocial relationship; parasocial attachment; social media; figures; audience parasocial experience; parasocial interaction; parasocial relationship; parasocial attachment; social media; figures; audience

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MDPI and ACS Style

Li, L.; Wang, S.; Tan, K.H. Characterising the Influence of Parasocial Experience on the Media Figures’ Audiences: A Scoping Review. Behav. Sci. 2026, 16, 808. https://doi.org/10.3390/bs16050808

AMA Style

Li L, Wang S, Tan KH. Characterising the Influence of Parasocial Experience on the Media Figures’ Audiences: A Scoping Review. Behavioral Sciences. 2026; 16(5):808. https://doi.org/10.3390/bs16050808

Chicago/Turabian Style

Li, Luyang, Shiyu Wang, and Kim Hua Tan. 2026. "Characterising the Influence of Parasocial Experience on the Media Figures’ Audiences: A Scoping Review" Behavioral Sciences 16, no. 5: 808. https://doi.org/10.3390/bs16050808

APA Style

Li, L., Wang, S., & Tan, K. H. (2026). Characterising the Influence of Parasocial Experience on the Media Figures’ Audiences: A Scoping Review. Behavioral Sciences, 16(5), 808. https://doi.org/10.3390/bs16050808

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