When Feedback Backfires: Effects of Real-Time Participation Feedback and Group Norm Prompt on Team Creativity in Virtual Workspaces

This study examines how structured interventions influence team creativity on a metaverse-based collaboration platform. Using B.sket, a custom virtual workspace, we tested two interventions during an online brainstorming task: (1) real-time participation feedback delivered as a communication barcode showing each member’s speaking time and sequence (an informational cue), and (2) a group norm communication encouraging equal participation (a social-normative cue). Eighty-one university students in South Korea, recruited through online advertisements using a convenience sampling method, participated in a 2 (group norm prompt: provided vs. not) × 2 (participation feedback: provided vs. not) between-subject factorial design. Team creativity was evaluated by fluency, flexibility, and originality. Results revealed that, contrary to expectations, participation feedback significantly reduced idea fluency and showed marginally negative effects on flexibility and originality. The group norm prompt produced no significant improvements in creativity. We speculate that these findings can be explained by self-determination theory and ego depletion theory, such that real-time participation feedback may undermine individuals’ sense of autonomy and induce cognitive distraction, thereby reducing creative performance. We discuss practical implications that team process interventions for promoting equal participation should be designed carefully to avoid these unexpected consequences.