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Journal: Behav. Sci., 2025
Volume: 15
Number: 971

Article: Do “Flops” Enhance Authenticity? The Impact of Influencers’ Proactive Disclosures of Failures on Product Recommendations
Authors: by Xinge Ye and Chunqing Li
Link: https://www.mdpi.com/2076-328X/15/7/971

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