Xinge Ye is a doctoral student at the School of Economics and Management, Northwest University. 1. Educational background: From 2021 to present, studying for a PhD degree in Business Administration at the School of Economics and Management, Northwestern University; from 2018 to 2021, studying for a Master's degree in Business Administration at the School of Economics and Management, Northwestern University and received a Master's degree and diploma; from 2013 to 2017, studying for a Bachelor's Degree in Accounting at the School of Economics and Management, Southwest University and obtaining a Bachelor's Degree and Diploma. 2. Research interests: Influencer marketing and consumer psychology.

Chunqing Li is a Professor at the School of Economics and Management, Northwest University. 1. Educational background: From 2000 to 2004, studied for a PhD degree in Management Science and Engineering at the School of Management, Xi'an Jiaotong University and received a PhD degree and diploma; from  1996 to 1999, he studied for a master's degree in Business Administration at the School of Management, Xi'an Jiaotong University and received his master's degree and diploma; from 1988 to 1992, he studied at Xi'an Institute of Technology for a Bachelor's Degree in Precision Instrumentation and Precision Manufacturing and received his Bachelor's Degree and Diploma. 2. Research interests: Marketing innovation driven by emerging technologies, consumer experience, and relationship marketing 3. Academic achievements: He has presided over five top-level projects of the National Natural Fund and one major project of the Ministry of Education; he has published more than 100 papers in journals such as Industrial Marketing Management, Technological Forecasting and Social Change, Nankai Management Review, China Management Science, Journal of Management Science, Journal of Management Engineering, and so on.