1. Introduction
Social farming refers to the combination of agricultural activities with social, educational, and health-related services to benefit disadvantaged people and the wider community [
1,
2,
3]. It represents one of the many ways in which farms can perform multiple functions beyond food production, in line with the broader concept of agricultural multifunctionality [
4,
5,
6]. It is increasingly recognized not only as a productive activity but also as a tool for reinforcing the socio-economic fabric of rural areas by promoting social inclusion and local development. Historically, agriculture has always had a social dimension [
7,
8,
9]. The life cycle of farming families and the close network of relationships within rural communities shaped the evolution of farms. Today, the intersection of agriculture and social engagement has acquired renewed significance [
10,
11,
12].
On the one hand, social farming broadens the multifunctional scope of the profit-driven agricultural sector, allowing it to reclaim its social function—once fulfilled by traditional forms of mutual aid, solidarity, and assistance that characterized rural life [
12,
13]. On the other hand, it offers new opportunities for collaboration with non-profit organizations and the public sector. This synergy allows social agriculture to generate public goods related to community life and territorial identity, support the labor inclusion of marginalized individuals, and provide educational activities and cultural services connected to traditional, environmentally sustainable production processes and the preservation of biodiversity for families and institutions [
3,
5,
14]. Territorial identity refers to the presence of socioeconomic context conditions allowing convergence between collective and private interests, and feeding a sense of belonging and loyalty to a community [
15]. In this light, social farming should not be seen merely as a “virtuous practice,” but as a foundational element of a new model of rural development and participatory welfare, understood as a system in which communities, civil society organizations, and local institutions collaborate with public authorities in designing and delivering services [
9,
16].
Welfare systems today are increasingly challenged by population aging, migration, economic restructuring, social fragmentation, and resource constraints [
17]. Social farming acts as a small-scale experimental laboratory in this context. It integrates agricultural production systems and rural development with the perspective of the social economy, understood as a socioeconomic movement that puts people and the planet before profits, relying on collective and democratically organized enterprises such as cooperatives, non-profit organizations, and mutual societies that engage in market activities with a social rather than profit-driven function [
18,
19], as well as social policy, and health services [
5]. While agriculture expresses the needs of farms and territories, the social sector addresses the demands of families, social workers, and institutions. Their convergence fosters a “One Welfare” approach—an evolution of the One Health model—that emphasizes the interdependence of human, animal, and environmental well-being, and promotes social and relational sustainability [
20]. In the wake of the COVID-19 pandemic, social farming has gained renewed relevance as a space where rural development goals intersect with social cohesion and community participation, aligning with the ambitions of the United Nations (UN) 2030 Agenda and the European Green Deal. European Union (EU) policies increasingly emphasize inclusive growth in rural areas and the need to develop innovative social services that also generate employment [
4].
Italy stands out as the only EU country with legislation dedicated specifically to social farming: Law No. 141 of 18 August 2015. This law promotes social farming as a multifunctional practice that delivers social, healthcare, educational, and work integration services. It seeks to ensure equitable access to essential services, particularly in rural and disadvantaged areas. According to the law, social farming can be practiced by agricultural entrepreneurs (as defined in Article 2135 of the Civil Code), either individually or in association, and by social cooperatives whose revenues come primarily from agricultural activities. Among the four types of activities recognized by the law is one specifically involving “services that support and assist medical, psychological, and rehabilitation therapies, including the aid of farm animals and the cultivation of plants.” This provision establishes a legal and practical foundation for integrating Animal-Assisted Interventions (AAIs) within social farming. Although social farming and AAIs emerged from different traditions, they can be highly complementary, especially in rural areas. AAIs offer therapeutic and educational benefits that enrich social farming projects, while farms provide ideal settings for these interventions. This relationship is codified in Italian Ministerial Decree No. 12550 of 2018, which defines the operational standards of social farming in Italy.
The International Association of Human–Animal Interaction Organizations (IAHAIO) defines AAIs as structured, goal-oriented interventions in healthcare, education, and social services that incorporate animals for the purpose of therapeutic gains in humans [
21,
22]. These interventions address a wide range of populations, including individuals with physical, psychomotor, cognitive, or psychiatric conditions, as well as children and the elderly [
23,
24,
25].
The Italian Guidelines on AAIs, published by the Ministry of Health in 2015, identify three forms of intervention: Animal-Assisted Therapy (AAT), Animal-Assisted Education (AAE), and Animal-Assisted Activities (AAA). These differ by their goals, target groups, and the professional teams involved. AAT and AAE, in particular, require multidisciplinary teams and a certified training path that includes preparatory, intermediate, and advanced courses. While AAIs in Italy traditionally involve companion animals such as dogs and cats—and occasionally horses, rabbits, and donkeys—there is little research on the role of farm animals, particularly cattle, in such programs. Notably lacking, are any studies on the cognitive effects of therapeutic work on farm animals themselves [
26].
One emerging practice, cow cuddling, originated in the Netherlands and is based on the soothing presence of cows—their body temperature, mass, and calm demeanour are said to have a relaxing effect [
27,
28]. While it has gained popular attention, the scientific basis for such practices remains limited. Cows (members of the subfamily
Bovinae) have coexisted with humans for approximately 10,000 years [
29,
30], yet their historic role has often been defined by utility rather than empathy—reflected in the etymological root of “cattle” as movable property [
31]. Today, cows are still frequently viewed through an economic lens, which can obscure their emotional and cognitive capacities [
32,
33]. However, ethological research increasingly recognizes cows as intelligent, emotionally complex, and socially sophisticated animals [
34,
35]. Despite this, they remain underrepresented in structured AAI programs, often grouped generically as “farm animals,” with their therapeutic potential largely unexplored in isolation.
Recent literature reflects a growing but fragmented interest in cow-assisted interventions within the broader Green Care movement [
36,
37,
38]. While cows may offer significant therapeutic potential, their roles remain poorly characterized, and their welfare is often underreported. Research to date is limited by small sample sizes, lack of standardized methods, and inconsistent outcome measures. A paradigm shift is needed to recognize cows not merely as passive participants, but as active therapeutic partners, whose well-being is integral to program success. This calls for species-specific protocols, ethical oversight, and rigorous, high-quality research.
The concept of multifunctional agriculture further supports the inclusion of cow-assisted activities as part of a diversified approach to farming, combining food production with social, educational, and environmental goals [
39]. Some pilot studies also link cow-assisted activities with biodiversity preservation through the use of indigenous breeds [
16,
40]. The breeds used in such programs include Holstein [
26], Norwegian Red [
41], and Polish White-Backed [
40]. It has been observed that Jerseys and Ayrshires have a nervous and reactive nature [
42]. Jerseys, however, are smaller in size and therefore easier to handle than Friesian Holstein cows despite their temperament. Although early findings are encouraging, the field suffers from a lack of standardization and methodological rigor. Multiple reviews have called for consistent protocols and robust outcome measures [
43,
44,
45]. Excessive regulation may, however, compromise the authenticity of AAI programs. A balanced approach is needed: one that preserves the organic nature of farm-based therapy while ensuring reproducibility and ethical integrity.
This pilot study, despite some limitations that are acknowledged in the paper, explored the feasibility, the behavioral effects on both human participants and cows, and the economic sustainability of cow-assisted interventions within social farming. It represents an original and innovative contribution, aiming to draw attention to the therapeutic potential of the human–cow relationship. Specifically, we present an experimental cow therapy protocol and propose behavioral monitoring tools designed both for people with different disabilities and for the animals involved. Moreover, the study addresses the economic dimension of animal-assisted interventions, considering both the direct and indirect management costs sustained by the social farm to deliver these activities, and the financial sustainability of the initial investment required to implement them.
2. Materials and Methods
2.1. Case Study
The pilot study was conducted at Forme dell’Anima (hereafter “the Cooperative”), a non-profit organization that has been developing innovative models of social farming for over a decade. The Cooperative is an organic, multifunctional farm where people live together in a community, sharing both work and housing, and it is guided by the principles of mutuality, solidarity, democracy, and strong territorial identity.
Its activities integrate (i) the traditional social role of farming, (ii) social agriculture initiatives consistent with national legislation, (iii) close interaction with urban and rural communities, and (iv) a strong emphasis on animal welfare and the human–animal relationship. Farming practices are based on biodynamics, synergistic agriculture, and permaculture, supporting environmental protection and high-quality agri-food chains. The Cooperative produces cereals, vegetables, legumes, dairy, and honey, and also promotes training, environmental education, and social tourism initiatives.
Cows, central to both production and community life, inspired the development of a pioneering form of AAI using bovines. Project activities were co-designed with stakeholders, with the Cooperative acting as a local development agent and innovator in welfare systems. Agricultural resources were reinterpreted within a multifunctional framework: dairy farming was seen as co-producing food (economic value), therapy and inclusion (social value), and environmental benefits (ecological value). This approach reflects the One Health and One Welfare perspectives, emphasizing the interconnectedness of human, animal, and environmental well-being.
The project, “Pilot and Evaluation of Cow Therapy Activities for the Well-being of Humans and Animals in Social Farming”, was implemented within the Umbria Rural Development Programme 2014–2020 (Measure 16.9). It established a network of public, private, and third-sector actors in the Narni-Amelia area (Umbria, Italy) to deliver innovative social services grounded in sustainable agricultural processes.
A multidisciplinary team was established at the start of the project, in accordance with national guidelines and after completing the three required training levels. The team included a veterinarian specialized in AAI, a psychotherapist acting as project coordinator, two psychologists serving as intervention coordinators, three animal co-handlers, and an agricultural economist. The project involved 4 Valdostana Red Pied cows from the small, well-managed herd of the Forme dell’Anima community farm. The cows involved in the project were accustomed to human presence and handling from birth, as they were born and raised on the farm. From their first days of life, they were caressed and bottle-fed by different people, including children, which fostered positive expectations toward humans. They were also regularly led outside the paddock and pasture, initially with a harness. This procedure was repeated frequently, and over time, the cows became so familiar with the routine that they would walk calmly beside the handler without requiring a harness.
As cattle are not included among the five species recognized by the national AAIs guidelines (dogs, cats, rabbits, horses, and donkeys), authorization for their use in AAT/AAE was requested from the National Reference Center and the Ministry of Health. The request was denied, mainly for safety reasons related to the animals’ size, although this justification appears somewhat inconsistent, considering that horses are also large animals and may present handling risks. Consequently, the project was limited to recreational AAA activities, in line with Ministry of Health Note No. 1373/2024, which allows the use of other domestic species for AAA without prior authorization.
In accordance with national AAI guidelines, the animals involved had been raised and habituated to human presence and interaction from an early stage. At Forme dell’Anima, cattle and calves were accustomed to handling, feeding (also by unfamiliar people), receiving care, playing, and being led with a halter inside and outside the paddock. Each animal was individually named from birth and generally responded to the call of its handler.
In line with national AAI guidelines, interventions were monitored with respect to both users and animals. Assessments were conducted at baseline, at the end of the project, and after each session, recording relational, emotional, and behavioral parameters, as well as user–animal interactions and care. Animals were monitored for emotional state and behavior during activities. A risk monitoring system was also implemented, which included informing participants of potential risks and behavioral rules, followed by an evaluation of their understanding. The service was developed by combining the expertise of a veterinarian specialized in AAIs with knowledge of the behavioral habits of the cattle raised at the cooperative. The initial design was refined through an experimental, trial-and-adjustment approach, taking into account the reactions of both users (e.g., limited engagement in some activities) and animals (e.g., preference for conspecifics or grazing over interaction), as well as factors related to the activity setting.
During the pilot, several adjustments were made regarding group size and session duration. It was found that groups of 4–6 participants were optimal, as larger groups created downtime for users and excessive workload for the cow. Sessions never exceeded one hour for the animal and often lasted less. Interactions included both individual (e.g., grooming) and group activities (e.g., problem-solving tasks). Interventions took place outdoors or in semi-open environments (paddock or stable), and were therefore scheduled mainly in mild seasons to ensure participant comfort and safety. Flexibility in session management was essential to adapt to the needs of both users (e.g., health conditions, mood changes) and animals (e.g., estrous cycle, herd-seeking behavior, resistance to handling).
2.2. The Beneficiaries
A total of 34 participants were involved in the project, and the AAIs were designed for three categories of beneficiaries (
Table 1). The first group consisted of 8 adolescents removed from their families (aged 12–16 years; 5 males and 3 females). The second group included 12 young adults with mental health problems (aged 18–30 years; 8 males and 4 females). The third group comprised 14 individuals with eating disorders (aged 16–22 years; 2 males and 12 females).
The adolescents were sheltered at the “Bethel Community” in Amelia. These are children and adolescents who have been temporarily or permanently removed from their families due to situations of neglect, abuse, parental psychiatric disorders, substance addictions, or other conditions that endanger their well-being. The group also included unaccompanied foreign minors.
The young adults with mental health issues were recruited through the day center “Si Può Fare” in Narni, run by Intermunicipal Consortium for Social Services (CIPSS), which provides community-based programs for patients aged 18–30 under the care of local mental health services. The group consists mainly of individuals with personality disorders (bipolar, borderline) and, in some cases, a history of psychotic episodes or substance abuse, and meets twice weekly. Additional participants with similar conditions were included from the residential facility “Casa Avigliano”.
The third group consisted of young women with eating disorders, hosted at the therapeutic–rehabilitation community “Città Giardino” in Terni, managed by the Assistance and Solidarity Cooperative for Vulnerable Groups (Casaligha, in Italian). This semi-residential program provides intensive, multidisciplinary treatment combining psychotherapy, nutritional rehabilitation, assisted meals, and social skills development.
2.3. Experimental Operational Cow Therapy Protocol
The experimental cow therapy protocol consisted of 11 structured sessions, all conducted outdoors in the cattle area (preferably in the covered paddock) (
Table 2). Activities combined educational, observational, and relational elements, progressively guiding participants from an introduction to the project and cattle behavior, to direct care and interaction (feeding, grooming, leading with a halter), creative and sensory experiences (art, music), and practical farm activities (cheese-making, milking). The protocol was designed to foster trust, empathy, collaboration, and awareness of animal welfare, while ensuring participant safety and comfort.
The sessions followed a progressive structure: initial meetings focused on understanding cattle behavior and safe interaction within the farm setting, beginning with observation through a fence, followed by feeding, and gradually moving to direct contact and more complex activities. This stepwise approach allowed participants to build confidence while ensuring respect for the animals’ pace.
Risk management was a core component of the protocol. At the first session, participants were informed about the animals’ characteristics and potential risks (size, weight, horns), and behavioral rules were reiterated throughout the program (e.g., avoiding loud noises, sudden movements, open footwear, food near animals, or leaning on fences). Compliance was consistently observed.
Handlers, who had strong, trusting relationships with the cattle, played a central role in guaranteeing safety for both animals and users. Cattle were always handled with a halter during sessions, and separate entry/exit routes for people and animals facilitated safe handling. First-aid equipment was available on-site, and all staff were trained in emergency procedures.
Potential sanitary risks were addressed through regular veterinary monitoring, biosecurity measures (disinfestation, disinfection, antiparasitic treatments), restricted animal contact outside the farm, and immediate diagnostic and therapeutic intervention in case of suspected disease. Hygiene and preventive rules were systematically applied, with appropriate training provided to both staff and participants.
The development of the experimental operational cow therapy protocol resulted in a structured pathway designed to safeguard the well-being of both humans and animals. The protocol is divided into ten core principles: (1) gradual progression of activities to allow participants and animals to adapt at their own pace; (2) a cycle of 10–12 sessions to build continuity in the human–animal relationship; (3) diversified activities addressing physical, emotional, and creative dimensions; (4) inclusive participation, with group size tailored to optimize benefits for both animals and people; (5) careful preparation of spaces to ensure a safe and functional setting; (6) continuous attention to animal welfare, including physical and emotional state; (7) adaptation of activities to weather and environmental conditions; (8) a balance of individual and group interactions; (9) operational flexibility to respond to emerging needs and animal reactions; and (10) systematic risk assessment and management to ensure safety.
2.4. Monitoring Tools
To systematically assess both beneficiaries’ progress and the welfare of the animals involved, a set of structured monitoring tools was developed and applied throughout the cow-assisted therapy sessions. These instruments were designed to capture different dimensions of the intervention, ranging from individual progress and emotional responses to nutritional attitudes and animal welfare.
Specifically, the monitoring protocol included five sheets as detailed in
Table 3.
A structured battery of four observation sheets was developed to systematically monitor participants’ behavior, emotional states, and attitudes during the sessions. Observation sheet 1 focused on emotional expressions (happiness, disgust, anger, fear, avoidance) and relationships with others (active participation, participation only when asked, interaction, or withdrawal), rated on a four-point Likert scale (1 = never; 4 = always). Observation sheet 2 assessed interaction and care behaviors toward the cow, including eye contact, tactile contact, acceptance of approach, playing, brushing, feeding, petting, and interest in the animal’s condition, also rated on a four-point Likert scale. Observation sheet 3 monitored psychological symptomatology and self-esteem, including anxiety, phobias, depressed mood, obsessive behaviors, adequacy and insecurity, feelings of gratification and competence, passivity and indifference, and active or proactive behavior, again rated on a four-point Likert scale. Observation sheet 4 explored attitudes toward milk and dairy products, covering perceived nutrients (sugars, fats, proteins), taste appreciation, frequency of consumption, and variety of products consumed, with four-point scales tailored to each category. All sheets also recorded contextual information (date, type of intervention, observer, intervention coordinator, animal co-handler, time, and location). Data were collected in real time during each session by the two psychologists serving as intervention coordinators. Both psychologists were present at each session, and the assessments were jointly discussed and agreed upon, thereby ensuring consistency across observations.
To assess animal welfare during the cow-assisted interventions, we employed an observation sheet (Observation Sheet 5: Animal Welfare) developed in alignment with the Welfare Quality
® protocol for cattle [
46]. In particular, the areas of evaluation were adapted from the criterion “Appropriate behaviour” and included: stress signs, inter-specific sociability, intra-specific sociability, and tolerance to handling.
Table 4 presents the correspondence between our evaluation areas and the relevant Welfare Quality
® measures, ensuring consistency with established ethological frameworks.
Scores were expressed on a 1–5 scale (1 = minimum, 5 = maximum) for each indicator, and data were collected in real time twice a month during the sessions by the Veterinarian specialized in AAI. All the data were first collected via Google Form, but due to limited internet connectivity at the farm, paper-based sheets were subsequently used.
The five observation sheets have been reported in
File S1.
All monitoring instruments, together with the informed consent form, were reviewed and approved by the Bioethics Committee of the University of Perugia.
2.5. Cost Analysis
The cost analysis was based on direct and indirect expenses associated with the implementation of AAIs. Direct costs included staff time, animal-related expenses, and user transportation, while indirect costs covered overhead such as administration, utilities, and insurance. Costs were estimated per 15-session cycle (45–60 min per session), with each item calculated on the basis of actual resource use and standard unit costs (
Table 5).
The economic sustainability of cattle-assisted activities for the cooperative was estimated on the basis of the willingness of private clients or public health services to pay a price covering the costs of the activity plus a 10% margin to account for business risk. The financial sustainability of the investment was then assessed, both at the private scale (the Cooperative) and the public scale (regional funding), using the Net Present Value (NPV) method.
4. Discussion
4.1. Beneficiaries’ Reactions and Human–Animal Dynamics
Although cattle are considered “domestic animals,” having been domesticated for over 10,000 years [
29,
30], many participants reported never having approached or touched a cow. Even the project coordinator noted that she herself had never regarded cattle as “domestic” in the everyday sense of the word. Beneficiaries within each group showed diverse attitudes and responses toward the cows.
Some participants expressed fear or discomfort. For example, one adolescent and one adult woman appeared visibly tense in the presence of the animal. Other participants responded with immediate curiosity and engagement. Several took numerous photographs of the cows, often posing with them, suggesting enthusiasm and a positive attitude toward the interaction.
Ambivalent reactions were also observed, particularly among participants with family backgrounds in livestock farming or butchery. These individuals appeared to have complex and emotionally charged associations with cows, resulting in mixed feelings. Ambivalent reactions were identified through participants’ own statements. For instance, one boy reported that he felt comfortable with the cows but did not wish to continue the activities since he already had cows on his family farm. Similarly, one girl explained that she enjoyed being with the cows but considered such activities incompatible with the work in her family’s livestock business.
Participants’ emotional states directly influenced the animal’s behavior. In one case, a visibly frightened participant entered the stall to groom the cow. Their tenseness was evident, reacting abruptly to minor animal movements, while the cow showed alert behavior, as indicated by repeated head shaking. Immediately afterwards, another participant entered with a calm and confident approach. During grooming, the cow showed clear signs of relaxation—lowering its head, half-closing its eyes, and loosening its muscles.
This contrast highlighted the significant role of nonverbal communication and emotional state in shaping animal behavior during human–animal interactions.
Our results indicate that participants’ emotional states directly influenced the cattle’s behavior, confirming that animals are able to perceive and respond to human emotions [
49]. This finding aligns with previous studies highlighting the central role of the human–animal bond in AAIs [
50]. Such reciprocal effects may also be explained by neurophysiological mechanisms, such as the release of oxytocin, which fosters calmness, trust, and social bonding during human–animal interactions [
51].
Approaching, touching, and even leading a cow—with its imposing size and strength—is not something to be taken for granted, especially for individuals experiencing a significant degree of insecurity or fear. However, surprising transformations were observed over the course of the intervention. One particularly significant case involved a boy who, at the beginning of the project, openly declared his fear of dogs and animals in general. Despite this, he consistently engaged in all proposed activities and ultimately completed the program by confidently and unhesitatingly leading the cow with a rope. Similarly, a girl who was initially reluctant to make physical contact with the cows gradually found her own respectful way of interacting, and eventually she was able to guide the cow calmly.
The scientific literature supports the idea that working with large animals can positively affect self-esteem [
38,
52]. Taking a small dog by the leash is one thing, but leading a cow, with its bulk and presence, is an entirely different experience—more demanding, yet profoundly rewarding.
Overall, the data suggest a positive emotional and relational development of the adolescents, with a general reduction in problematic aspects. Interaction with the cow emerged as a central catalyst for the observed changes, consistent with evidence in the literature on the beneficial effects of AAIs in educational and rehabilitative settings [
26,
53,
54].
The project appears effective in promoting emotional well-being, boosting self-esteem, and fostering social and affective interaction for adults with mental health issues. The cow once again emerges as a central catalyst for positive change and inclusion. The longer duration of the intervention for the family-home group may have contributed positively to some outcomes, suggesting a potential relationship between session intensity and effectiveness.
Moreover, the data confirm the effectiveness of the cow-assisted therapy program for eating disorders, not only in emotional and relational dimensions, but also in relation to specific nutritional and behavioral objectives. The synergy between animal-assisted activity and clinical observation appears especially promising in this area.
Overall, the findings confirm that animal welfare was continuously monitored, with generally high values and no evidence of decline.
The integration of a systematic assessment of animal welfare within an AAI project is a fundamental quality, both ethically and operationally, and strengthens the sustainability of the intervention. In particular, attention to interspecific relationships and tolerance to handling provide a guarantee of safety for both operators and beneficiaries, as well as serving as a key indicator of the quality of the human–animal relationship established.
Our findings are consistent with previous evidence on the beneficial effects of AAIs in educational and rehabilitative settings [
55,
56]. Emotional and relational improvements observed in adolescents, along with a reduction in problematic aspects, mirror results from meta-analyses and experimental studies demonstrating that AAIs foster self-esteem, social skills, and emotional well-being in young people [
57,
58]. Similarly, the positive changes and enhanced inclusion observed among young adults with mental health problems align with systematic reviews highlighting the potential of AAIs to promote psychosocial functioning in clinical populations [
59]. The effectiveness of the cow-assisted program for individuals with eating disorders is also consistent with prior work suggesting that AAIs can support motivational, relational, and even nutritional goals in psychiatric disorders [
60]. Our data also confirmed that animal welfare was protected throughout the intervention. This important aspect supports literature asserting that continuous monitoring of therapy animal well-being is an ethical and operational cornerstone of sustainable AAI practice [
61].
Direct qualitative observations suggested that the safety and effectiveness of cow-assisted activities were strongly influenced by the quality of the relationship between the cows and their handlers. The animals consistently turned to the handler for reassurance in situations of uncertainty, which mainly arose from the behavior of some participants—for example, when they appeared nervous or fearful in front of the cows, or when they expressed emotions in an excessively exuberant way (as in the case of one participant with a mental health condition) underscoring the central role of relationship in the human–animal dyad. Similar observations have been reported in other AAIs, where the handler is recognized as a key mediator of safety and animal welfare. In particular, studies on dog- and horse-assisted interventions emphasize that the handler not only prevents accidents but also provides reassurance; when the handler remains calm and relaxed, the animal is more likely to perceive the situation as safe and to display correspondingly relaxed behavior, which also benefits participants [
61,
62,
63]. These parallels suggest that, regardless of species, the handler’s expertise and bond with the animal are a critical factor for minimizing risks and ensuring a positive environment for the animal.
4.2. Economic Sustainability of AAIs Conducted with Cows
The cost analysis shows that the largest share of costs is not that of animal care (approximately €7.50/session, including feeding, training, and healthcare), but rather that of professional and human resources (veterinary expert, intervention coordinator, activity or project coordinator, animal handler). The relatively low direct costs for the animal confirm the centrality of human–animal interaction as a professionalized and structured activity, rather than as a simple extension of animal husbandry.
A cross-model comparison of the three animal-assisted intervention formats—AAA, AAE, and AAT—reveals substantial differences in cost structures, largely reflecting the varying degrees of professional involvement, personalization, and therapeutic intensity.
The comparative analysis showed that while AAA can be implemented at relatively lower cost (this reflects the lighter structure of AAA, which emphasizes recreational and relational benefits rather than formal therapeutic goals), AAE represents a more resource-intensive model. This is justified by its stronger educational focus, the need for structured pedagogical planning, and the involvement of a larger multidisciplinary team.
Monitoring and evaluation represent a substantial share of the total costs of AAT, mainly due to the involvement of highly specialized professionals. This points out the importance of professional expertise in ensuring the quality and safety of the interventions, but also raises the issue of economic sustainability if the service is to be replicated or scaled up. Overall, the analysis confirms that the financial sustainability of AAT depends greatly on qualified professional involvement, while direct animal-related costs remain modest. The structure demonstrates how AAT programs prioritize safety, personalization, and ethical standards, justifying the relatively higher costs compared to other forms of animal-assisted interventions. The therapeutic model represents the most resource-intensive approach. The higher costs are driven by individualized project planning, continuous user monitoring, and systematic animal welfare assessments. Professional expertise accounts for the greatest share of expenditures, particularly the project manager and veterinary expert, reflecting the clinical rigor and ethical standards required for AAT. While AAA is the most cost-efficient due to its lighter structure, AAE introduces educational complexity and logistical costs, and AAT is the most professionally demanding, requiring intensive monitoring and individualized care. The comparative analysis demonstrates a clear trade-off: as the intervention shifts from recreational (AAA), to educational (AAE) and lastly to therapeutic (AAT), the financial investment increases in parallel with the level of professionalization, personalization, and expected clinical outcomes.
In all three models, animal-related costs remained modest, confirming that the financial sustainability of cow-assisted interventions is primarily determined by human resources and professional expertise rather than direct animal upkeep.
Once the costs of the individual AAI activities were identified, the economic sustainability for the cooperative was defined by the willingness to pay, either by private individuals or by public health services, a price covering the costs of the activity plus a 10% margin to account for business risk. This would imply that a user should be willing to pay €74.51 for one hour of AAA, €144.99 for one hour of AAE, and €172.41 for one hour of AAT. These prices refer to activities conducted with a single user, although such interventions are often carried out with groups.
Based on its resources and acquired expertise, the cooperative is able to offer cow-assisted activities across all three types of AAIs. Assuming the availability of four cows providing one session per day for 150 days per year, the annual supply amounts to 600 h. If these hours are evenly distributed across the three types of activities, total revenues would reach €78,384 against costs of €71,258. These flows would generate an operating profit of around €7000, in addition to the profit from the cooperative’s other activities.
When assessing the sustainability of the €150,000 investment made under project 16.9 solely in terms of the economic flows achievable by the cooperative over the next five years, the results indicate unsustainability. Indeed, the estimated Net Present Value (NPV), calculated over a 7-year horizon (with the first two years devoted to the investment) and assuming a 2% cost of capital, yields a negative result of approximately –€115,000. The investment would have been sustainable for the cooperative only with a contribution of €26,000, equal to 18% of the total investment.
It is therefore important to assess the sustainability of the investment from the perspective of the Region of Umbria, which funded the project. Assuming that the experimentation and results attract the attention of national authorities in charge of drafting and revising AAI guidelines, the investment becomes fully sustainable if, in addition to the cooperative, at least four other farms could adopt the results and implement the activities in the same way. Under this scenario, the NPV would reach about €16,000, and the Internal Rate of Return (IRR) would be 11%. Hence, if made replicable through regulation, the results of the project—and in particular the cow-assisted intervention model developed—would allow the public expenditure on this project to be considered both effective and efficient.
Our findings indicate that the largest share of costs in cow-assisted interventions is linked to professional and human resources rather than to the direct expenses of animal care. This pattern is consistent with the wider literature on AAIs, which repeatedly shows that the financial sustainability of such programs is primarily determined by the level of professional involvement, clinical supervision, and systematic monitoring, while direct animal-related costs remain modest [
64,
65]. A cross-model comparison also supports previous evidence: AAA is generally more cost-efficient due to its lighter structure and recreational focus, whereas AAE requires greater pedagogical planning and resources, and AAT represents the most resource-intensive model, demanding continuous monitoring, individualized planning, and specialized staff [
59,
66]. These differences in cost structure mirror the increasing degree of professionalization, personalization, and therapeutic rigor, which justify the higher costs of AAT compared to AAA and AAE [
67]. Overall, the results of our cost analysis align with the literature in showing that while animal welfare and direct animal management are important and integrated into all activities, it is the human component—expertise, supervision, and professional care—that drives both quality and economic sustainability in AAIs.
Our findings are consistent with previous studies that highlight the benefits of animal-assisted interventions in promoting emotional well-being, self-esteem, and social functioning [
59,
64,
65,
66,
67]. However, this study represents an innovative contribution by focusing on cow-assisted interventions, a scarcely explored field within the AAI literature, and by systematically integrating both human and animal welfare assessments as key indicators of intervention quality and sustainability. Furthermore, this is the first time that the economic sustainability of cow-assisted AAIs has been addressed.
5. Conclusions
Introducing a new species into Animal-Assisted Interventions (AAIs) was not straightforward, as it meant taking a path that was both unknown and difficult to validate. The results, however, were significant. In light of the outcomes obtained through cow-assisted activities, the expert team proposes repeating the experience in the form of cow-assisted therapies, subject to approval by the Ministry of Health. To achieve this goal, three steps will be required: (i) the veterinary AAI expert submitting a report documenting the results in terms of safety and absence of incidents to the Ministry of Health; (ii) development of a project involving the same animals, already proven to be reliable and docile; (iii) approval of the project by the regional ethics committee and the regional service responsible for public hygiene and safety. It will also be beneficial to invite public decision-makers to visit the cooperative and to participate, together with beneficiaries, in cow-assisted activities, thus experiencing first-hand the type of human–animal relationship that these animals are able to foster.
Beyond the clinical and relational aspects, the long-term success of cow-assisted interventions requires effective governance. Social farming, which integrates agricultural activities with social, educational, or healthcare interventions, depends on coordinated action among public institutions, the third sector, farms, and beneficiaries. Governance can be structured locally to create networks, foster participation, and ensure sustainability.
For cow-assisted interventions, governance operates on three levels. At the project level, it relies on shared processes and practices among partners. At the institutional level, it requires recognition by Local Health Authorities and the inclusion of AAIs within the range of services offered, ideally as part of the Individualized Assistance Plan. Municipalities could also play a crucial role by supporting and financing AAI initiatives in collaboration with local farms. At the regulatory level, however, a major obstacle remains: Italy is currently the only country that restricts the species of animals permitted in AAIs. The promising results of cow-assisted interventions should therefore be taken into account in future revisions of the national guidelines.
The authors are aware that this pilot study has several limitations, including the small sample size and the absence of a control group, which restricts the generalizability of the findings. It should also be acknowledged that, within the evaluation framework, some areas were composed of a single observation while others included multiple items. This heterogeneity may represent a methodological limitation, as it could affect the balance and sensitivity of the scoring system. Future studies should aim to refine these instruments by standardizing the number of observations across evaluation areas.
Nonetheless, it provides initial evidence on the feasibility and potential benefits of cow-assisted interventions. Further research should include controlled trials with larger samples to validate these results, as well as comparative studies across different species (e.g., cows versus horses) to identify species-specific benefits, challenges, and welfare implications. Also, future research should pay closer attention to environmental or seasonal variables in order to better interpret variations in cow behavioral indicators. By combining scientific validation, ethical responsibility for the well-being and dignity of vulnerable individuals, ethical attention to animal welfare, and institutional support, cow-assisted interventions could evolve into a replicable and sustainable model within the broader framework of Animal-Assisted Interventions.