Perception and Evaluation of Cultural Heritage Value in Historic Urban Public Parks Based on Social Media Data: A Case Study of Shanghai

Abstract

Historic urban public parks have evolved into multifunctional spaces that integrate cultural heritage and contemporary urban life. Understanding public perception of their heritage value is crucial for sustainable management. This study proposes a novel method combining grounded theory with Python-based analysis of textual and visual social media data to evaluate public perception of cultural heritage value in 12 historic urban public parks in Shanghai. The constructed system includes four dimensions, eleven criteria, and thirty-five indicators. Results show significant differences in perceived values: social and ecological values gain the highest recognition, while historical and spiritual values are underappreciated due to limited narrative continuity and static displays. Parks such as Luxun, Changfeng, and Zhongshan demonstrate outstanding comprehensive value, whereas Nanyuan and Jing’an show weaker performance. Based on perception indices, the parks were classified into four hierarchical management tiers, guiding targeted conservation and renewal strategies. The findings highlight the potential of social media data for revealing public attitudes toward cultural heritage and offer a replicable framework for adaptive management of historic urban parks in Shanghai and other metropolitan contexts.

1. Research Background and Theoretical Basis

1.1. Research Background

In 2017, the International Council on Monuments and Sites (ICOMOS) and the International Federation of Landscape Architects (IFLA) jointly issued the “Document on Historic Urban Public Parks”, proposing the heritage concept of “historic urban public parks” [1]. Since then, historic urban public parks have been treated as a distinct type for protection. In the United Kingdom, gardens with a history of over 30 years are considered to possess historical value, leading to the establishment of the Registered Historic Parks and Gardens system in the 1980s, categorized into three protection levels [2]. In China, scholars define historic parks as public gardens with historical significance and commemorative value, containing historical remnants and significant connections to important historical backgrounds, figures, and events [3].

Amid rapid urbanization, historic parks face the dual challenge of protecting cultural heritage while meeting modern public demands. They must not only fulfill cultural and educational functions but also accommodate contemporary needs for leisure, recreation, and health. Moreover, they need to adapt to changes in urban land use and mobility systems. Consequently, historic parks require continuous renewal and adaptation, and the mechanisms of value perception and transformation urgently need deeper exploration.

However, existing research has several limitations. First, most studies focus on the conservation of physical relics and landscape authenticity, with insufficient attention to how intangible cultural values are perceived and transmitted through visitor experiences. Second, while numerous studies have analyzed Shanghai’s parks, few have systematically examined the perceptual mechanisms linking physical space, cultural activation, and public cognition of heritage value. Third, most quantitative studies rely on static survey data, lacking dynamic and multidimensional evaluation frameworks that can capture real-time public perceptions.

This study addresses these research gaps by focusing on two core questions: (1) How can the cultural heritage value embedded in historic urban public parks be transformed into visitors’ perceptual experiences through environmental design and cultural activities? (2) What guiding significance does the perception-based evaluation of heritage value have for optimizing park design and hierarchical protection strategies? Taking 12 historic parks in Shanghai as cases, this paper systematically evaluates heritage protection and display, heritage activation and utilization, and environmental construction from a public perspective, revealing the intrinsic link between spatial intervention and cultural value transmission.

1.2. Theoretical Basis

The theoretical basis for the perception and evaluation of cultural heritage value in historic urban public parks revolves around three core aspects: (1) the multidimensional framework of cultural heritage value; (2) the evolution of perception evaluation theory; and (3) methodological approaches. The classification of cultural heritage values has been a longstanding focus of international heritage discourse. As shown in Table 1, the Athens Charter (1931) [4] and subsequent ICOMOS documents established the foundational triad of historical, artistic, and scientific values. Later frameworks, such as the Nara Document on Authenticity (1994) [5] and The Burra Charter (1999, revised) [6], expanded the conceptual boundaries to include social, aesthetic, and spiritual dimensions, highlighting the importance of authenticity and community meaning. The Operational Guidelines for the Implementation of the World Heritage Convention (2019) [7] further integrated emotional, cultural, and landscape values, reflecting the growing recognition of non-material dimensions. In China, corresponding policy frameworks, including the Law on Intangible Cultural Heritage (2011) and Guidelines for the Protection of Cultural Relics (2015) [8], have enriched this classification system with social and natural elements.

This paper synthesizes these theoretical sources and adopts a four-category framework—historical, artistic, social, and scientific values—as the conceptual basis for constructing the evaluation system. This framework reflects the international consensus on the multidimensional nature of heritage while aligning with China’s current protection standards. Cultural heritage value, in this sense, is understood as a social relationship in which the heritage object meets the evolving needs of people [9,10].

Since the late 1970s, landscape perception evaluation research abroad has made limited methodological progress [11]. Two primary paradigms—expert-based and public-based assessment—remain mainstream [12]. Existing research explores both the process of perception psychology (e.g., audiovisual, emotional, or physiological responses) and the outcomes of perception (e.g., satisfaction and value feedback). With the advent of big data, emotional computing has evolved toward recognition, monitoring, and prediction [13], while social media analysis has introduced dynamic, real-time perspectives into landscape evaluation.

Table 1. Dimensions of cultural heritage value at home and abroad.

Policy Documents	Dimensions of Cultural Heritage Value
ICOMOS, 1931 [4]	Historical value, artistic value, scientific (archaeological) value
“Convention Concerning the Protection of the World Cultural and Natural Heritage” [14]	Historical value, artistic value, scientific value
“Nara Document on Authenticity” (1994) [5]	Artistic value, historical value, social value, scientific value
“The Burra Charter” (1999 revised edition) [6]	Aesthetic value, historical value, scientific value, social value, spiritual value
“Operational Guidelines for the Implementation of the World Heritage Convention” (2019 revised edition) [7]	Historical value, artistic value, scientific value, emotional value, aesthetic value, cultural value, landscape value
“Law of the People’s Republic of China on Intangible Cultural Heritage” (2011)	Historical value, literary value, artistic value, scientific value
“Guidelines for the Protection of Cultural Relics in China” (2015) [8]	Historical value, artistic value, scientific value, social value, cultural value, natural element value
“Law of the People’s Republic of China on the Protection of Cultural Relics” (2017 revised edition)	Historical value, artistic value, scientific value

Table 1. Dimensions of cultural heritage value at home and abroad.

Policy Documents	Dimensions of Cultural Heritage Value
ICOMOS, 1931 [4]	Historical value, artistic value, scientific (archaeological) value
“Convention Concerning the Protection of the World Cultural and Natural Heritage” [14]	Historical value, artistic value, scientific value
“Nara Document on Authenticity” (1994) [5]	Artistic value, historical value, social value, scientific value
“The Burra Charter” (1999 revised edition) [6]	Aesthetic value, historical value, scientific value, social value, spiritual value
“Operational Guidelines for the Implementation of the World Heritage Convention” (2019 revised edition) [7]	Historical value, artistic value, scientific value, emotional value, aesthetic value, cultural value, landscape value
“Law of the People’s Republic of China on Intangible Cultural Heritage” (2011)	Historical value, literary value, artistic value, scientific value
“Guidelines for the Protection of Cultural Relics in China” (2015) [8]	Historical value, artistic value, scientific value, social value, cultural value, natural element value
“Law of the People’s Republic of China on the Protection of Cultural Relics” (2017 revised edition)	Historical value, artistic value, scientific value

Recent studies have explored perception-based heritage evaluation using digital tools. Bazac Titu developed a semantic algorithm based on Google data to analyze Romanian user behavior in historic parks [15]; Aikaterini G et al. integrated landscape assessment, stakeholder surveys, and SWOT analysis to construct management guidelines [16]; Dai Daixin et al. employed sentiment analysis of online texts from Shanghai’s parks to establish cultural service indicators [17]. Despite these advances, a comprehensive perception evaluation framework addressing the cultural heritage value of historic parks remains underdeveloped.

Social media-based analysis, with its efficiency in capturing multi-stakeholder preferences, provides a new methodological path. This study identifies elements of cultural heritage value perception through dual-channel coding of online text and images, constructs a quantitative evaluation system, and proposes hierarchical protection strategies—establishing a closed-loop mechanism between value cognition and protection practice to support adaptive heritage management.

2. Research Design

2.1. Study Area

Shanghai’s historic parks integrate the artistic features of traditional Chinese gardens with modern landscape design, reflecting the city’s layered history and diverse cultural influences [18]. According to one classification of historic urban parks—“urban parks built in modern or contemporary times and existing for more than 50 years” [3]—and drawing on the Shanghai Urban Park Directory (2025 Edition) and the Shanghai Master Plan (2017–2035), this study selected 12 representative parks as research cases (see Figure 1).

These parks (presented in

Table 2. Summary table of Shanghai historic urban public parks.

Serial №	Park Name	Opening Hours	Park Area (Hectares)	Park Category
1	Luxun Park	1905	28.63	Integrated Park/Historical Famous Garden
2	Fuxing Park	1909	8.89	Integrated Park/Historical Famous Garden
3	Zhongshan Park	1914	20.96	Integrated Park/Historical Famous Garden
4	Zhabei Park	1946	13.35	Integrated Park
5	People’s Park	1952	9.82	Integrated Park
6	Jing’an Park	1955	3.36	Integrated Park
7	Nanyuan Park	1957	7.34	Integrated Park
8	Yangpu Park	1957	21.71	Integrated Park
9	Guilin Park	1958	3.55	Integrated Park/Historical Famous Garden
10	Changfeng Park	1958	35.86	Integrated Park
11	Heping Park	1958	17.63	Integrated Park
12	Tianshan Park	1959	6.91	Integrated Park

Source: “Shanghai Urban Parks Directory” (2025 edition).

) were chosen because they (1) cover different historical periods from the late Qing dynasty to the 1950s, (2) represent varied spatial patterns and cultural backgrounds across different districts, and (3) embody the transformation of Shanghai’s urban public park system from traditional commemorative gardens to modern urban parks. This diversity ensures that the selected cases are representative of Shanghai’s broader park typology and historical evolution.

2.2. Data Sources and Screening

Considering the impact of the COVID-19 pandemic on tourism and public activity, this study focused on data from the three years prior to the pandemic (1 January 2017 to 31 December 2019). Using Python (v3.8.10) for web scraping, a total of 20,156 textual and visual comments were initially collected from Ctrip and Dianping (Meituan-Dianping) platforms.

Data collection was conducted using the Requests, BeautifulSoup, and Selenium libraries for scraping, and the Pandas, Jieba, and re (regular expression) libraries for text cleaning and analysis. Word frequency analysis was used to remove meaningless words, resulting in 16,307 valid comments and more than 72,400 images. The Jieba library was applied for word segmentation and frequency statistics, integrating four mainstream Chinese stop word lists (Chinese, Harbin Institute of Technology, Baidu, and Sichuan University) and adding custom stop words such as “Lu Xun’s Tomb”, “Lu Xun Memorial Hall”, and “British Concession”.

Given the large data volume, random sampling using the random module was conducted multiple times until the top 30 keywords from the sample data were consistent with those from the full dataset, ensuring representativeness. Finally, 3060 comments and 6800 images were used for subsequent coding analysis.

2.3. Technical Route (Figure 2)

Based on grounded theory, NVivo 12.0 was used to perform “open-axial-selective” three-level coding on the textual and visual comments of 12 historic parks in Shanghai, constructing a heritage value perception evaluation system. Specifically, the heritage value perception elements extracted from text analysis were used as the criterion layer, and a judgment matrix was constructed to determine weights based on coding frequencies; the quantity matrix of visual elements from image comments was used to assign scores to perception factors. The perception index for each park was calculated by combining weights and scores, providing a quantitative basis for hierarchical protection.

3. Construction of the Heritage Value Perception Evaluation System for Historic Urban Public Parks

3.1. Extraction of Cultural Heritage Value Perception Elements Through Online Text Coding

This study adopts grounded theory as the core analytical framework and uses NVivo 12 qualitative analysis software to process online comments from twelve historic urban public parks in Shanghai. NVivo enables the systematic parsing and organization of unstructured data such as user comments, allowing the extraction of conceptual categories and their interrelationships.

Following the grounded theory procedure, the research process included three progressive stages—open coding, axial coding, and selective coding. In the open coding stage, original comments were carefully read and segmented into meaningful textual units, each conceptualized according to frequently used words and context-specific expressions. Through this process, 158 initial concepts (third-level codes) were identified, generating a total of 11,598 reference points.

Subsequently, axial coding was conducted to integrate related concepts and establish hierarchical relationships among them. The 158 initial concepts were refined and grouped into 38 categories (second-level codes). Finally, selective coding synthesized these categories into 11 core themes (first-level codes), forming a complete three-level coding structure that reflects the cultural heritage perception dimensions of visitors.

To ensure the scientific rigor of the coding process, a secondary sampling test (40 comments per park) was conducted, confirming data saturation and theoretical validity. Based on grounded theory, this study examines the process of public perception formation from a participant perspective and reveals the dynamic correlation between visitor behavior, spatial experience, and cultural value interpretation. The resulting multi-level coding framework provides a systematic foundation for subsequent quantitative evaluation and practical design strategies (see

Table 3. Overview of cultural heritage value perception element coding for historic urban public parks.

Serial №	First-Level Code	Serial №	Second-Level Code	Third-Level Code Concepts (Examples)
1	Natural Landscape	1	Animals	Cute animals, wild cats
		2	Plants	Osmanthus, cherry blossoms, plane trees, reddish maple leaves
		3	Hydrology	Lakes, fountains, waterfalls, rivers
		4	Astronomy	Starry sky, sunrise, sunset, sunlight
		5	Rocks	Rockeries, hills, peculiar stones
2	Humanistic Landscape	6	Cultural Heritage	Intangible cultural heritage, cultural relic protection
		7	Historical Sites	Ruins, remnants
		8	Exhibition Halls	Museums, artifacts in the museum
		9	Building Appearance	Building appearance, architectural details
		10	Pavilions and Towers	Landscape pavilions, waterside pavilions, long corridors
		11	Small Bridges and Flowing Water	Small stone bridges, flowing streams, Jiangnan water towns
3	Folk Culture	12	Thematic Educational Activities	Patriotism education, red education
		13	Folk Activities	Art performances, traditional festivals, traditional opera
4	Symbolic Imagery	14	Historical Events	Shanghai righteous acts, May Thirtieth Movement
		15	Historical Figures	Commemorating Lu Xun, Commemorating Sun Yat-sen, statues of famous figures
		16	Historical Heritage	Hundred years of history, historical accumulation, cultural heritage, China’s first
		17	Traditional Culture	Traditional culture, cultural inheritance
		18	Design Style	French classical style, English style, fusion of Chinese and Western cultural styles
5	Display Media	19	Traditional Media	Documentaries, films, night movies
		20	Modern Media	VR experience, intangible cultural heritage theater
6	Diverse Experiences	21	Participatory Entertainment Experiences	Fitness, running, basketball, tai chi, calligraphy, dancing
		22	Activity Venues	Activity squares, sunny lawns, children’s playgrounds, amusement facilities
		23	Cultural Activity Experiences	Plant exhibitions, horticultural lectures, music festivals, cultural festivals, photography competitions
		24	Public Welfare Activities	Public welfare activities, popular science, health promotion, safety promotion
		25	Sports Activity Experiences	Marathons, dragon boat races, cross-country races, rowing machine challenges, brisk walking
		26	Life Service Experiences	Catering, open-air markets, public toilets, guide signs, visitor centers
		27	Targeted Social Experiences	English corners, matchmaking corners, opera corners
7	Convenience and Public Benefit	28	Convenient Transportation	Subway access, close to city center, convenient transportation, tourist distribution parking lots
		29	Ticket Price	Ticket packages, free admission
8	Park Management	30	Visitor Flow	Queues, crowded, many tourists
		31	Management and Maintenance	Maintaining order, park management level
9	Cognitive Content	32	Knowledge Enrichment	Ornithological popular science, natural knowledge, ecological protection
		33	Travel Intention	Come again, next time, worth experiencing
10	Emotional Tendency	34	Situational Emotion	Excitement, unforgettable, nostalgia, joy
		35	Sense of Identity	Shanghai, China, Communist Party, motherland, nation
		36	Memory Recall	Traditional skills are still amazing, evoking memories, still the same as before
11	Behavioral Choices	37	Ritual Actions	Singing together, dancing together, taking family photos, short videos
		38	Action Commitment	Teaching children, harmonious coexistence between humans and animals, respecting nature

).

3.2. Determination of Criterion Layer and Indicator Layer for the Evaluation System

Based on a comprehensive review of the literature (Table 1) and expert consultations, a criterion layer comprising four dimensions—ecological, historical, social, and spiritual values—was constructed. This aligns with the definition of heritage value in the “Guidelines for the Protection of Cultural Relics in China”.

The indicator layer of the evaluation system was constructed based on Table 3. To enhance the authority of the evaluation system, this study employed the Delphi method to solicit opinions from 5 landscape experts, leading to three rounds of revision and optimization of the evaluation factors. Experts suggested classifying “Traditional Culture” under “Historical Heritage”, “Activity Venues” under “Participatory Entertainment Experiences”, and “Public Welfare Activities” under “Cultural Activity Experiences”.

Finally, the correspondence between 11 criterion-level factors and 35 indicator-level factors was determined, and the structural model of the historic urban public park heritage value perception evaluation system was built using the meta-decision software Yaahp (v10.3) (see Figure 3).

4. Calculation of Heritage Value Perception in Historic Urban Public Parks

4.1. Calculation of Online Text Coding Frequency

Based on the evaluation system in Figure 3, the coding frequency for each perception element was calculated using NVivo 12.0. Specifically, the coding frequency represents the proportion of references assigned to each element in relation to the total number of coded references. It was computed using the following formula:

$$F_i={\displaystyle \frac{N_i}{{\sum }_{i=1}^n{N}_i}}\times 100 i=1,2,3\dots \dots \mathrm{n}$$

(1)

where $F_i$ denotes the coding frequency (%) of perception element i, and $N_i$ represents the number of coded references for element i.

This quantitative approach allows for a comparative assessment of the relative prominence of different perception elements in public discourse.

As shown in

Table 4. Overview of coding frequencies for cultural heritage value perception elements in historic urban public parks.

Serial №	First-Level Code	Coding Frequency	Serial №	Second-Level Code	Coding Frequency
1	Natural Landscape	27.24	1	Animals	5.45
			2	Plants	10.84
			3	Hydrology	7.33
			4	Astronomy	2.68
			5	Rocks	0.94
2	Humanistic Landscape	7.35	6	Intangible Cultural Heritage	0.23
			7	Historical Sites	1.06
			8	Exhibition Halls	0.7
			9	Building Appearance	1.2
			10	Pavilions and Towers	3.48
			11	Small Bridges and Flowing Water	0.68
3	Folk Culture	1.6	12	Thematic Educational Activities	0.53
			13	Folk Activities	1.07
4	Symbolic Imagery	4.13	14	Historical Events	0.51
			15	Historical Figures	1.25
			16	Historical Heritage	1.36
			17	Design Style	1.01
5	Display Media	2.52	18	Traditional Media	1.99
			19	Modern Media	0.53
6	Diverse Experiences	21.06	20	Participatory Entertainment Experiences	9.34
			21	Cultural Activity Experiences	4.17
			22	Sports Activity Experiences	3.79
			23	Life Service Experiences	2.24
			24	Targeted Social Experiences	1.52
7	Convenience and Public Benefit	8.66	25	Convenient Transportation	4.95
			26	Ticket Price	3.71
8	Park Management	4.91	27	Visitor Flow	4.48
			28	Management and Maintenance	0.43
9	Cognitive Content	3.01	29	Knowledge Enrichment	0.38
			30	Travel Intention	2.63
10	Emotional Tendency	12.39	31	Situational Emotion	2.9
			32	Sense of Identity	2.81
			33	Memory Recall	6.68
11	Behavioral Choices	7.13	34	Ritual Actions	4.57
			35	Action Commitment	2.56

, perception elements related to natural landscape and diverse experiences exhibit the highest coding frequencies, indicating that these categories are most salient in public perception of historic urban parks. In contrast, intangible cultural heritage and traditional media show relatively lower frequencies, suggesting that cultural communication and interpretation still need to be strengthened.

4.2. Calculation of Weights for Online Text Coding Perception Elements ($W_i$)

To quantitatively determine the relative importance of each perception element, this study employs the Analytic Hierarchy Process (AHP). The AHP is a structured technique for organizing and analyzing complex decisions, widely used to derive ratio-scale weights from qualitative or empirical comparisons [19,20].

In line with the research objective—to evaluate public perception of heritage value in historic urban parks—this study integrates AHP with text-based coding frequency analysis. Traditional expert-based AHP often introduces subjectivity and may not fully reflect collective perceptions. Therefore, the coding frequencies ($F_i$) calculated in Section 4.1 using NVivo 12.0 were adopted as an objective data source to construct the pairwise comparison matrices.

Specifically, the relative importance between any two elements was determined based on their normalized coding frequencies. For example, when comparing B11 (Intangible cultural heritage) with B12 (Historical relic), the coding frequency for “Intangible cultural heritage” in Table 4 is 0.23, and that for “Historical relic” is 1.06. The ratio 0.23/1.06 ≈ 1/5, indicating that B12 is about five times more prominent in online perception. Thus, in the pairwise judgment matrix, B11/B12 = 1/5. This process was repeated for all perception elements to construct judgment matrices for each category.

(1)

Determination of Calculation Steps

This study employs the square root method to calculate the weightings ($W_i$) of evaluation factors at each level. Taking the judgment matrix $A={\left(a_{ij}\right)}_{n\times n}$ as an example, the specific calculation steps are as follows:

①

Multiply the factors in each row of the judgment matrix continuously and then take the nth root to obtain the geometric mean Mi for each row:

$$M_i=\sqrt[n]{{\prod }_{j=1}^n{a}_{ij}} i=1,2,3\dots \dots \mathrm{n}$$

(2)

②

Normalize the geometric mean Mi and calculate the weight coefficients Wi for each factor:

$$W_i={\displaystyle \frac{M_i}{{\sum }_{k=1}^n{M}_k}}k=1,2,3\dots \dots \mathrm{n}$$

(3)

③

Calculate the maximum eigenvalue λmax of the corresponding judgment matrix:

$${\lambda }_{max}={\displaystyle \frac{1}{n}}{\sum }_{i=1}^n{\displaystyle \frac{{\left(AW\right)}_i}{W_i}}$$

(4)

④

Calculate the consistency index $CI$:

$$CI={\displaystyle \frac{{\lambda }_{max}-n}{n-1}}$$

(5)

⑤

Calculate the consistency ratio $CR$:

Consistency Ratio $CR=CI/RI$. When $CR$ < 0.1, it indicates that the judgment matrix passes the consistency test, and evaluation indicator weightings can be calculated. Otherwise, it is necessary to reconstruct the judgment matrix.

$RI$ is the average value of the consistency index $CI$ obtained by inputting random values from 1 to 9 and their reciprocals into the judgment matrix. Saaty and his colleagues derived the $RI$ indices for judgment matrices of different orders after thousands of calculations (

Table 5. Average random consistency index (RI).

n	1	2	3	4	5	6	7	8	9	10	11	12	13	14	15
RI	0.00	0.00	0.58	0.90	1.12	1.24	1.32	1.41	1.45	1.49	1.52	1.54	1.56	1.58	1.59

).

(2)

The consistency test of the judgment matrices of the evaluation factors

To ensure analytical rigor, the square root method was employed to calculate the weights ($W_i$) of evaluation factors at each level, following the standard AHP procedure. Consistency tests were performed using Yaahp 10.3 software. The consistency ratio ($CR$) values for all matrices were below 0.1, indicating satisfactory consistency.

(3)

The weightings of perception factors of text coding

As a result, the final weighting structure demonstrates that among the heritage values of the 12 historic urban public parks in Shanghai, ecological value accounts for 28.65%, historical value 17.03%, social value 34.07%, and spiritual value 20.26% (

Table 6. Overview of weights for cultural heritage value perception elements in historic urban public parks.

Criterion Layer	$\mathbf{Weight} {\mathit{W}}_{\mathit{i}}$	Sub-Criterion Layer	$\mathbf{Weight} {\mathit{W}}_{\mathit{i}}$	Indicator Layer	$\mathbf{Weight} {\mathit{W}}_{\mathit{i}}$
A Ecological Value	0.2865	A1 Fauna and Flora Landscape	0.191	A11 Animals	0.0637
				A12 Plants	0.1273
		A2 Mountain and River Landscape	0.0955	A21 Hydrology	0.0651
				A22 Astronomy	0.0226
				A23 Rocks	0.0078
B Historical Value	0.1703	B1 Humanistic Landscape	0.0823	B11 Intangible Cultural Heritage	0.0037
				B12 Historical Sites	0.0151
				B13 Exhibition Halls	0.008
				B14 Building Appearance	0.0151
				B15 Pavilions and Towers	0.0325
				B16 Small Bridges and Flowing Water	0.008
		B2 Folk Culture	0.015	B21 Thematic Educational Activities	0.005
				B22 Folk Activities	0.01
		B3 Symbolic Imagery	0.0463	B31 Historical Events	0.0068
				B32 Historical Figures	0.0107
				B33 Historical Heritage	0.0198
				B34 Design Style	0.009
		B4 Display Media	0.0267	B41 Traditional Media	0.0214
				B42 Modern Media	0.0053
C Social Value	0.3407	C1 Diverse Experiences	0.2129	C11 Participatory Entertainment Experiences	0.0936
				C12 Cultural Activity Experiences	0.0431
				C13 Sports Activity Experiences	0.0398
				C14 Life Service Experiences	0.0228
				C15 Targeted Social Experiences	0.0136
		C2 Convenience and Public Benefit	0.0812	C21 Convenient Transportation	0.0406
				C22 Ticket Price	0.0406
		C3 Park Management	0.0465	C31 Visitor Flow	0.0418
				C32 Management and Maintenance	0.0046
D Spiritual Value	0.2026	D1 Cognitive Content	0.0222	D11 Knowledge Enrichment	0.0022
				D12 Travel Intention	0.02
		D2 Emotional Tendency	0.1178	D21 Situational Emotion	0.0294
				D22 Sense of Identity	0.0294
				D23 Memory Recall	0.0589
		D3 Behavioral Choices	0.0626	D31 Ritual Actions	0.0417
				D32 Action Commitment	0.0209

). This quantitative outcome reflects both the hierarchical structure of perception elements and the actual prominence of these elements in public discourse, providing a robust basis for subsequent evaluation and discussion.

4.3. Construction of Online Image Coding Quantity Matrix and Calculation of Perception Element Scores (X_i)

To improve the reliability and validity of the evaluation of cultural heritage value perception, this study adopts a dual-coding approach integrating both text and image data. Tourist photographs can directly reflect visitors’ visual attention and emotional preferences, as the depicted landscape elements represent the parts of the park that visitors actually experience and consider valuable during their trips.

(1)

Image Coding Procedures

Based on the perception elements summarized in Table 4, a total of 6800 tourist photos were analyzed using NVivo 12.0, and three-level hierarchical coding was conducted. Given the complexity and interrelatedness of the landscape elements, a rigorous coding rule was established: each photograph was limited to a maximum of three second-level codes to ensure accuracy and efficiency. Following this rule, 10,266 coding points were ultimately obtained.

The image coding process in NVivo followed the same logic as text coding, involving classification, comparison, and aggregation of perception elements, and therefore the detailed coding steps are not repeated here.

(2)

Construction of the Image Coding Matrix

After coding all the photos, the “Matrix Coding Query” function in NVivo 12.0 was used to establish the Image Coding Quantity Matrix. Specifically, 35 s-level factors were set as the rows, and the 12 historic urban parks as the columns. This process resulted in a 35 × 12 “Park–Perception Element” matrix, where each cell represents the number of times a given perception element appeared in the photos of a specific park (see

Table 7. Excerpt of the image comment coding quantity matrix for 12 urban historic parks.

Landscape Element	Luxun Park	Fuxing Park	Zhongshan Park	Zhabei Park	People’s Park	Jing’an Park	Nanyuan Park	Yangpu Park	Guilin Park	Changfeng Park	Heping Park	Tianshan Park
Animals	25	10	13	15	5	68	9	40	23	65	86	18
Plants	96	94	64	52	75	40	86	52	118	41	28	57
Hydrology	51	31	41	80	31	60	29	77	45	124	45	98
Astronomy	24	47	35	19	23	9	18	25	9	23	14	20
Rocks	23	11	17	1	4	9	1	9	21	18	4	8
Cultural Heritage	15	13	4	5	1	3	0	0	0	3	1	0
Historical Sites	3	11	3	2	1	88	1	0	0	1	1	0
Exhibition Halls	10	3	9	0	26	2	4	0	0	0	0	36
Building Appearance	6	24	2	15	11	15	1	7	61	3	3	3
Pavilions and Towers	10	23	23	23	26	9	3	26	78	8	10	47

for an excerpt). This matrix provides a clear quantitative representation of the relationship between landscape features and perceived cultural heritage value.

(3)

Scoring Criteria and Value Assignment

Based on the coding results, a total of 420 unique codes were obtained from the 12 parks. To translate these numerical frequencies into meaningful perceptual value levels, the Natural Breakpoint Method (Jenks optimization) was applied to divide the data into five intervals according to the distribution of code frequencies. This method minimizes within-group variance and maximizes between-group variance, ensuring a scientifically sound categorization of perception intensity.

The five resulting levels correspond to “Low”, “Relatively Low”, “Moderate”, “Relatively High”, and “High” value perception, as shown in

Table 8. Assignment criteria for image coding perception elements.

Photo Coding Points/Count	Value Description	Relative Score
0~2	Low	2
3~9	Relatively Low	4
10~22	Moderate	6
23~40	Relatively High	8
≥41	High	10

. Each level was assigned a corresponding relative score to establish a standardized evaluation framework.

Following this scoring system, the 35 × 12 Image Coding Quantity Matrix was re-scored, and the data were reorganized by heritage value category. This resulted in the Image Coding Perception Element Scores ($X_i$), as presented in

Table 9. Scores of image coding perception elements (X_i).

Heritage Value	Perception Element	Luxun Park	Fuxing Park	Zhongshan Park	Zhabei Park	People’s Park	Jing’an Park	Nanyuan Park	Yangpu Park	Guilin Park	Changfeng Park	Heping Park	Tianshan Park
Ecological Value	Animals	8	6	6	6	4	10	4	8	8	10	10	6
	Plants	10	10	10	10	10	8	10	10	10	10	8	10
	Hydrology	10	8	10	10	8	10	8	10	10	10	10	10
	Astronomy	8	10	8	6	8	4	6	8	4	8	6	6
	Rocks	8	6	6	2	4	4	2	4	6	6	4	4
Historical Value	Cultural Heritage	6	6	4	4	2	4	2	2	2	4	2	2
	Historical Sites	4	6	4	2	2	10	2	2	2	2	2	2
	Exhibition Halls	6	4	4	2	8	2	4	2	2	2	2	8
	Building Appearance	4	8	2	6	6	6	2	4	10	4	4	4
	Pavilions and Towers	6	8	8	8	8	4	4	8	10	4	6	10
	Small Bridges and Flowing Water	2	6	4	4	4	4	4	4	8	2	2	4
	Thematic Educational Activities	6	6	4	6	4	4	4	2	2	6	2	4
	Folk Activities	4	6	4	4	2	8	2	2	8	10	4	2
	Historical Events	6	4	4	4	4	4	2	2	2	6	4	2
	Historical Figures	10	6	4	6	2	4	2	2	2	4	2	2
	Historical Heritage	8	8	6	6	8	6	6	4	6	4	6	4
	Design Style	6	10	8	4	2	4	2	2	4	2	2	2
	Traditional Media	8	10	8	6	10	6	4	8	2	4	6	6
	Modern Media	4	6	4	4	2	4	8	4	2	8	2	4
Social Value	Participatory Entertainment Experiences	10	10	10	10	10	10	10	10	10	10	10	10
	Cultural Activity Experiences	8	8	8	10	8	6	6	10	4	10	10	8
	Sports Activity Experiences	8	8	8	10	4	6	10	10	4	6	8	10
	Life Service Experiences	8	10	6	4	4	8	2	6	4	6	4	10
	Targeted Social Experiences	8	2	2	2	10	2	2	2	2	2	2	2
	Convenient Transportation	10	8	10	8	10	10	6	6	10	8	4	10
	Ticket Price	8	6	8	6	6	6	6	8	10	8	10	4
	Visitor Flow	10	8	10	6	10	8	8	10	6	10	8	8
	Management and Maintenance	4	2	4	4	2	4	4	2	4	4	4	4
Spiritual Value	Knowledge Enrichment	4	4	4	2	2	2	2	2	2	4	2	4
	Travel Intention	8	6	8	6	8	6	8	6	10	8	6	8
	Situational Emotion	8	8	8	8	8	8	8	6	6	6	6	8
	Sense of Identity	8	8	8	6	8	8	6	8	4	8	8	6
	Memory Recall	10	10	10	10	10	10	8	10	8	10	10	10
	Ritual Actions	8	10	8	8	10	6	6	10	8	10	8	8
	Action Commitment	8	8	6	6	8	6	6	6	4	6	10	6

.

In this framework, low-value perception corresponds to elements rarely represented in tourists’ photos (e.g., neglected or less recognizable heritage features), while high-value perception indicates elements that appear frequently and attract strong visual or emotional attention (e.g., iconic scenery, symbolic structures, or interactive spaces). A comparative analysis illustrates the contrast between low-value and high-value images, showing that high-value images typically feature recognizable landmarks, rich vegetation, and active public engagement, whereas low-value images generally lack cultural distinctiveness or environmental quality.

4.4. Calculation Results of Heritage Value Perception in Historic Urban Public Parks

The perception element weights Wi obtained from online text coding in Table 6, and the perception element scores $X_i$ obtained from online image coding in Table 9, are substituted into the additive model to calculate various cultural heritage values $V_i$ [21]:

$$V_i={\sum }_{i=1}^n{W}_i{X}_i$$

(6)

Furthermore, by combining the ecological value, historical value, social value, and spiritual value of each of the 12 parks with the previously derived weights for cultural heritage value perception (i.e., ecological value weight of 0.2865, historical value weight of 0.1703, social value weight of 0.3407, and spiritual value weight of 0.2026), the comprehensive heritage value V for each park is obtained:

$$V=0.2865\times V_1+0.1703\times V_2+0.3407\times V_3+0.2026\times V_4$$

(7)

Finally, by substituting the perception element values of the 12 historic urban public parks in Shanghai one by one, the perception results of cultural heritage value for each historic urban public park are shown in Figure 4.

5. Results

5.1. Perception Analysis of Cultural Heritage Value in Urban Historic Parks

According to the ecological value ranking, Changfeng Park ranks first in perceived ecological value, followed by Luxun, Yangpu, and Guilin Parks. However, a comparison with actual greening data reveals a partial mismatch between public perception and objective conditions. While high-perception parks such as Changfeng and Luxun show vegetation coverage rates around 80%, some parks with similar or even higher greening ratios—such as People’s Park (76%)—receive lower ecological perception scores. This indicates that perceived ecological quality depends not only on physical greenery but also on the visibility, accessibility, and interpretive communication of natural features. Enhancing ecological interpretation, optimizing vegetation design, and expanding environmental education can help bridge this gap between perception and reality.

Based on the historical value ranking, Fuxing Park firmly holds the top position due to its unique status as a blend of modern Chinese and Western garden art. Its predecessor was Gu Family Garden, which was transformed by the French designer Papot, integrating the essence of French classical gardens to form a multi-layered cultural space. In contrast, parks such as Heping, Changfeng, and Nanyuan have weak value perception due to incomplete preservation of historical elements or narrative discontinuities. Although historical value ranks third among the four dimensions, public attention is relatively low, mainly due to single traditional display methods, insufficient digital application, and lack of activation means. As carriers of urban memory, historic parks are recommended to deepen cultural connotations, innovate digital restoration technologies, design thematic narrative activities, and leverage new media to build interactive communication mechanisms, promoting a shift from static display to dynamic inheritance.

According to the social value ranking, Luxun Park (Hongkou Park) ranks first, relying on its advantageous location and composite functions. Located in the core area of Hongkou, it boasts convenient transportation. As China’s first sports-themed park, it is equipped with badminton courts, children’s playgrounds, and other facilities for all ages, and forms a cultural tourism linkage with Hongkou Football Stadium, becoming a landmark for citizens’ leisure. In contrast, although Guilin Park is known for its osmanthus landscape, its fitness space is limited; Nanyuan and Jing’an Parks have low social value recognition due to similar problems. As core carriers of urban public life, the overall social value of the 12 historic parks ranks highest, but there are shortcomings such as functional singularity and insufficient space utilization. In the future, it is necessary to promote innovation in the “park+” model, strengthen multi-stakeholder collaboration and spatial optimization, and transform parks into urban vitality nodes integrating ecology, culture, and social interaction by implanting cultural IPs, expanding fitness scenarios, and improving service facilities, thereby achieving a dynamic balance between historical protection and contemporary needs.

Based on the spiritual value ranking, People’s Park and Zhongshan Park rank among the top, relying on their century-old history and diverse functions. As landmarks of urban change, their historical relics and natural landscapes form public education spaces, contributing to patriotism education and ecological cognition for adolescents, while also alleviating citizens’ mental stress as urban oases. Special activities such as People’s Park’s matchmaking corner trigger discussions on traditional and modern values through social and cultural phenomena. In contrast, Jing’an, Nanyuan, and Guilin Parks have weaker spiritual value perception due to limited area, narrative discontinuities, and fragmented activities, leading to superficial cultural experiences for tourists. Data show that although the spiritual value dimension accounts for a high proportion, public perception of historical connotations still has shortcomings, and participation needs to be enhanced through a series of thematic activities and contemporary interpretations. In the future, it is necessary to strengthen cultural communication, build parks into a two-way carrier of collective memory and urban spirit, and achieve deep integration of living heritage and public emotional resonance.

According to the comprehensive value ranking, Luxun Park, as Shanghai’s first sports-themed park and a historical and cultural carrier, ranks first with its profound heritage and landscape layout. Changfeng Park (landscape pattern), Zhongshan Park (century-old culture), and Yangpu Park (industrial heritage) rank second to fourth, respectively, forming differentiated competitiveness with their ecological and humanistic characteristics. Jing’an, Nanyuan, and Guilin Parks rank lower due to ecological monotony, weak historical narratives, and management shortcomings, exposing common challenges in urban parks regarding ecological experience, cultural excavation, and public participation. The study found that park value perception is influenced by ecological diversity, depth of historical interpretation, functional complexity, and refinement of management. It is necessary to strengthen the habitat function of organisms through ecological restoration, excavate historical contexts to build immersive narrative scenarios, add interactive devices and smart guidance to enhance participation, and optimize spatial operations to achieve the integration of “culture + ecology + service”, thereby reshaping the comprehensive value of parks as carriers of urban memory and core nodes of public life.

5.2. Hierarchical Management and Distinctive Conservation Strategies for Historic Urban Public Parks

Based on the calculation results from the previous section (Figure 3), the 12 historic urban public parks are classified according to the geometric mean values of their ecological, historical, social, and spiritual values as qualification standards (i.e., ecological value $V_1$ ≥ 2.4964, historical value $V_2$ ≥ 0.8787, social value $V_3$ ≥ 2.7665, spiritual value $V_4$ ≥ 1.6354), resulting in the Hierarchical Classification Table for Cultural Heritage Value Perception of Historic Urban Public Parks (

Table 10. Hierarchical classification table for cultural heritage value perception of historic urban public parks.

First-Level Value	Second-Level Value	Third-Level Value	Fourth-Level Value
Luxun Park	Guilin Park	Zhabei Park	Nanyuan Park
Zhongshan Park	People’s Park
		Jing’an Park
Changfeng Park	Fuxing Park
		Tianshan Park
Yangpu Park	Heping Park

).

The historic urban public park value assessment system, based on three core dimensions—protection, sustainable development, and cultural perception—establishes a four-level classified management mechanism. First-level value points must meet all three standards, indicating complete protection mechanisms, effective ecological maintenance, and prominent cultural experiences, with a focus on strengthening innovative practices such as smart perception platforms and low-carbon facility renewal. Second-level value points meet two standards, consolidating advantages and specifically improving shortcomings, such as optimizing ecological restoration technologies or expanding cultural dissemination channels through interactive digital tools. Third-level value points meet only one indicator, focusing on capital injection, management optimization, or public participation to achieve breakthroughs. Fourth-level value points do not meet the standards and require systematic diagnosis, cross-departmental collaboration to integrate resources, and systematic transformation.

This hierarchical system emphasizes dynamic monitoring and precise policies, allowing for differentiated management based on value levels, and constructing a systematic plan of “protection-activation-enhancement” to provide scientific decision-making basis for the balance between park protection and development. To implement the hierarchical framework more effectively, a series of distinctive conservation and renewal strategies are proposed:

(1)

First-level value parks: Collaborative protection and intelligent perception.

Establish a “historical layering + community co-governance” model, supported by smart perception platforms (mobile apps or WeChat (v8.0.55) mini programs) that collect visitor feedback (text, photos, emotion tags) to visualize real-time public sentiment. Digital twin technology is used to monitor both ecological and cultural indicators, forming a closed loop of “living protection–value dissemination–community benefit” that enhances cultural belonging and shared stewardship.

(2)

Second- and third-level value parks: Targeted restoration and experiential enhancement.

Develop a “value anchor + functional adaptation” mechanism that integrates historical preservation with cultural innovation. Differentiated management is applied—cultural-type parks emphasize narrative storytelling and digital interaction, while ecological-type parks enhance habitat connectivity. Introduce Three-Dimensional Engagement Models (Community + Narrative + Digital Interaction) such as AR-based storytelling routes connecting historic figures, architecture, and ecological nodes, thereby transforming passive sightseeing into participatory learning.

(3)

Fourth-level value parks: Regeneration and digital transformation.

Implement a “problem list + dynamic evaluation” system with structural safety assessments, cultural gene mapping, and modular upgrading. Behavioral data and big-data platforms for visitor experience inform layout optimization, while dedicated restoration funds and EPC+O operation models promote efficient management.

Through these adaptive and data-driven strategies, the “3E” management framework (Ecology + Experience + Engagement) integrates ecological restoration, immersive visitor experience, and participatory governance. This approach transforms historic urban parks from static conservation zones into living cultural spaces, enabling sustainable heritage revitalization aligned with contemporary urban lifestyles.

6. Discussion

6.1. Comparison with Other Locations

The results indicate that in Shanghai’s twelve historic urban public parks, social value—including elements such as participation in recreation, public service, and social activities—ranks highest among perceived heritage dimensions. This aligns with international findings emphasizing the growing importance of social interaction and everyday experience in urban park perception.

For example, a social media-based study of the Twin Cities in the United States revealed that accessibility, landscape diversity, and recreational amenities were key determinants of park visitation frequency and user satisfaction [22]. Similarly, an analysis of user-generated content from New York City’s Bryant Park demonstrated that “public events”, “comfort”, and “community atmosphere” were among the most frequently mentioned themes reflecting positive emotional experiences [23].

In contrast, research in Europe and Japan has traditionally emphasized material authenticity and historical continuity as the primary dimensions of heritage value [24,25]. The findings of this study, however, underscore how digital participation and social engagement reshape heritage perception in contemporary urban contexts. Rather than focusing solely on object-based preservation, Shanghai’s historic parks illustrate how public memory and informal everyday use sustain living heritage—reflecting a conceptual shift toward experience-based perception.

6.2. Specific Contributions and Implications

This research contributes both methodologically and practically to the field of cultural heritage management.

(1)

Methodological contribution:

The study integrates online text coding, image-based content analysis, and AHP-derived weighting into a hybrid quantitative framework. This approach is consistent with emerging research in data-driven cultural analytics, which employs social media data to evaluate public perceptions of urban heritage and landscape [22,26].

(2)

Practical contribution:

Based on the derived value hierarchy, the research proposes a graded management mechanism that differentiates protection priorities across ecological, historical, social, and spiritual dimensions. This system enables decision-makers to design targeted conservation and interpretation strategies rather than applying a uniform model.

Furthermore, by integrating digital participatory data—including user-generated images and comments—this study resonates with global research trends that use large-scale participatory datasets to evaluate heritage landscapes [23,26]. It thus expands the analytical toolkit for cross-cultural comparison of heritage perception and offers new insights into the intersection between heritage value and digital engagement.

6.3. Research Limitations

Despite the study’s comprehensive methodological integration, several limitations should be acknowledged.

First, the research focuses exclusively on twelve historic urban parks in Shanghai, without including classical gardens or other heritage landscapes, which may restrict the generalizability of the findings across different regional or typological contexts. Second, the use of social media and online comment data inherently introduces sampling bias, as such platforms primarily reflect the voices of digitally active users—while groups such as the elderly, children, or infrequent park visitors may be underrepresented. Third, the temporal coverage of the dataset—approximately three years—limits the capacity to observe long-term or seasonal shifts in public perception. Finally, although NVivo-assisted text analysis and frequency-weighted coding were employed to enhance reliability, qualitative interpretation inevitably involves elements of subjectivity.

Future studies should extend the comparative framework to multiple cities and park types, integrate traditional survey methods with AI-based image recognition, and apply time-series analysis to capture the dynamic evolution of public perception toward cultural heritage over time.