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Journal: Symmetry, 2025
Volume: 17
Number: 610

Article: Dynamic Marketing Uplift Modeling: A Symmetry-Preserving Framework Integrating Causal Forests with Deep Reinforcement Learning for Personalized Intervention Strategies
Authors: by Jiyuan Wang, Yutong Tan, Bingying Jiang, Bi Wu and Wenhe Liu
Link: https://www.mdpi.com/2073-8994/17/4/610

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