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Using Internet Surveys to Estimate Visitors’ Willingness to Pay for Coral Reef Conservation in the Kenting National Park, Taiwan

1
Center for Green Economy, Chung-Hua Institution for Economic Research, Taipei 10672, Taiwan
2
Department of Marine Environment and Engineering, National Sun Yat-sen University, Kaohsiung 80424, Taiwan
3
Biodiversity Research Center, Academia Sinica, Taipei 11529, Taiwan
4
Biodiversity Program, Taiwan International Graduate Program, Academia Sinica & National Taiwan Normal University, Taipei 11529, Taiwan
5
Department of Life Science, National Taiwan Normal University, Taipei 10610, Taiwan
*
Authors to whom correspondence should be addressed.
Water 2019, 11(7), 1411; https://doi.org/10.3390/w11071411
Received: 30 April 2019 / Revised: 5 July 2019 / Accepted: 8 July 2019 / Published: 9 July 2019
(This article belongs to the Special Issue Coastal Resources Economics and Ecosystem Valuation)
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Abstract

Without appropriate conservation action, coral reefs globally continue to degrade, causing declines in economic value. Therefore, their local conservation and quantifying its benefits become increasingly important. However, accurately measuring these values remains expensive or complicated. Leveraging digital survey tools, an interdisciplinary on-line survey was created to estimate willingness to pay (WTP) for coral reef conservation using pictures and ecological data. Using the contingent valuation method we estimate current values as well as changes in value due to restoration or degradation for coral ecosystems in the Kenting National Park (KNP) in Taiwan. Results suggest that conserving degraded coral reef ecosystems leads to larger gains in value than healthier ones. Average WTP estimates a non-market economic value of 680 million US$ per year for the whole KNP marine area. Despite potential self-reporting bias and limits on sample size, these values appear consistent with similar studies and suggest future economic sampling strategies for KNP. View Full-Text
Keywords: contingent valuation method; internet survey; coral reefs valuation; non-market value contingent valuation method; internet survey; coral reefs valuation; non-market value
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MDPI and ACS Style

Maynard, N.; Château, P.-A.; Ribas-Deulofeu, L.; Liou, J.-L. Using Internet Surveys to Estimate Visitors’ Willingness to Pay for Coral Reef Conservation in the Kenting National Park, Taiwan. Water 2019, 11, 1411.

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