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Atmosphere 2016, 7(1), 10;

“It Was Raining All the Time!”: Ex Post Tourist Weather Perceptions

1,2,†,* , 3,4,†
School of Business and Economics, Linnaeus University, 39182 Kalmar, Sweden
Western Norway Research Institute, Box 163, 6851 Sogndal, Norway
Institute of Geography, University of Innsbruck, Innrain 52, 6020 Innsbruck, Austria
alpS GmbH, Grabenweg 68, 6020 Innsbruck, Austria
Institute of Public Finance, University of Innsbruck, Universitätsstraße 15, 6020 Innsbruck, Austria
These authors contributed equally to this work.
Author to whom correspondence should be addressed.
Academic Editor: Daniel Scott
Received: 19 November 2015 / Revised: 11 January 2016 / Accepted: 13 January 2016 / Published: 15 January 2016
(This article belongs to the Special Issue Tourism Climatology)
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The importance of weather for tourism is now widely recognized. However, no research has so far addressed weather events from retrospective viewpoints, and, in particular, the role of “extreme” events in longer-term holiday memories. To better understand the character of ex post weather experiences and their importance in destination image perceptions and future travel planning behavior, this exploratory study addressed a sample of 50 tourists from three globally important source markets: Austria, Germany and Switzerland. Results indicate that weather events do not dominate long-term memories of tourist experiences. Yet, weather events are important in shaping destination image, with “rain” being the single most important weather variable negatively influencing perceptions. Results also suggest that weather events perceived as extreme can involve considerable emotions. The study of ex post traveler memories consequently makes a valuable contribution to the understanding of the complexity of “extreme weather” events for tourist demand responses. View Full-Text
Keywords: tourism; weather perceptions; demand responses; extreme events; climate change tourism; weather perceptions; demand responses; extreme events; climate change

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Gössling, S.; Abegg, B.; Steiger, R. “It Was Raining All the Time!”: Ex Post Tourist Weather Perceptions. Atmosphere 2016, 7, 10.

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