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Is Your Privacy for Sale? An Experiment on the Willingness to Reveal Sensitive Information

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Institute of Management and Economics, Clausthal University of Technology, Julius-Albert-Str. 2, 38678 Clausthal-Zellerfeld, Germany
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Institute of Economics, University of Kassel, Nora-Platiel-Str. 4, 34127 Kassel, Germany
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School of Business and Economics, University of Marburg, Am Plan 1, 35032 Marburg, Germany
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Authors to whom correspondence should be addressed.
Games 2019, 10(3), 28; https://doi.org/10.3390/g10030028
Received: 6 May 2019 / Revised: 27 June 2019 / Accepted: 2 July 2019 / Published: 5 July 2019
We investigate whether individuals’ self-stated privacy behavior is correlated with their reservation price for the disclosure of personal and potentially sensitive information. Our incentivized experiment has a unique setting: Information about choices with real implications could be immediately disclosed to an audience of fellow first semester students. Although we find a positive correlation between respondents’ willingness to accept (WTA) disclosure of their private information and their stated privacy behavior for some models, this correlation disappears when we change the specification of the privacy index. Independent of the privacy index chosen we find that the WTA is significantly influenced by individual responses to personal questions, as well as by different decisions to donate actual money, indicating that the willingness to protect private information depends on the delicacy of the information at stake. View Full-Text
Keywords: privacy; personal data; social disapproval; WTA experiment; donation experiment privacy; personal data; social disapproval; WTA experiment; donation experiment
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Cloos, J.; Frank, B.; Kampenhuber, L.; Karam, S.; Luong, N.; Möller, D.; Monge-Larrain, M.; Dat, N.T.; Nilgen, M.; Rössler, C. Is Your Privacy for Sale? An Experiment on the Willingness to Reveal Sensitive Information. Games 2019, 10, 28.

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