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Journal: SustainabilityVolume: 9Number: 1286
Article: Eco-Friendly Brands to Drive Sustainable Development: Replication and Extension of the Brand Experience Scale in a Cross-National Context
  • Authors:
  • Ulla A. Saari1,*,
  • Rupert J. Baumgartner2 and
  • Saku J. Mäkinen1
Link: https://www.mdpi.com/2071-1050/9/7/1286

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