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Antecedents of Behavioral Intention to Use Mobile Telecommunication Services: Effects of Corporate Social Responsibility and Technology Acceptance

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School of Innovation, Korea Advanced Institute of Science and Technology (KAIST), 291 Daehak-ro, Yuseong-gu, Daejeon 305-701, Korea
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Department of Business Administration, Dongguk University, 123 Dongdae-ro, Gyeongju-si, Gyeongsangbuk-do 780-714, Korea
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Robotic Intelligence Laboratory, Department of Computer Science and Engineering, Jaume I University, Castellon de la Plana 12071, Spain
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Department of Interaction Science, Sungkyunkwan University, Seoul 110-745, Korea
*
Authors to whom correspondence should be addressed.
Academic Editor: Giuseppe Ioppolo
Sustainability 2015, 7(8), 11345-11359; https://doi.org/10.3390/su70811345
Received: 20 July 2015 / Revised: 10 August 2015 / Accepted: 14 August 2015 / Published: 20 August 2015
(This article belongs to the Section Economic and Business Aspects of Sustainability)
The concepts of corporate social responsibility (CSR) and user experience have been identified as core determinants of the success of service providers. Accordingly, practitioners and researchers have investigated the effects of service providers’ CSR and user experience on behavioral intention to use a particular service. Based on the importance of these concepts, the current study integrates subjective dimensions of CSR with the technology acceptance model (TAM) to explore whether the CSR efforts of mobile telecommunication services providers and the service acceptance of their customers have significant effects on behavioral intention to use a service. We apply structural equation modeling and find that two factors from the TAM (i.e., usefulness and ease of use) as well as economic, social, and environmental responsibility are significantly related to customer attitude and satisfaction. Moreover, our results show that there are significantly positive relationships between customer attitude and behavioral intention to use a service, as well as between customer satisfaction and intention. Practical and theoretical implications along with notable limitations of the current study are presented. View Full-Text
Keywords: corporate social responsibility; technology acceptance model; behavioral intention to use corporate social responsibility; technology acceptance model; behavioral intention to use
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Lee, S.; Park, E.; Kwon, S.J.; Del Pobil, A.P. Antecedents of Behavioral Intention to Use Mobile Telecommunication Services: Effects of Corporate Social Responsibility and Technology Acceptance. Sustainability 2015, 7, 11345-11359.

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