1. Introduction
Technological change has reshaped contemporary societies in ways that extend beyond innovation itself to influence how institutions operate, govern, and sustain their core functions [
1]. This transformation, often described as a smart or digital revolution, has been driven by advances in digitization, global connectivity, and the exponential growth of data availability, enabling unprecedented access to knowledge and information [
2]. Unlike earlier technological shifts, current developments are characterized by their depth and speed, as digital systems increasingly permeate organizational structures rather than merely supporting them [
3].
Within this broader transformation, the technologies associated with the Fourth Industrial Revolution, such as artificial intelligence, robotics, intelligent networks, and data-driven systems, have altered how organizations manage resources, coordinate processes, and make decisions [
4]. Universities, as knowledge-intensive institutions, are particularly affected by these changes. Their traditional administrative models are no longer sufficient to respond to growing demands for efficiency, accountability, and long-term viability [
5]. Consequently, digital transformation in higher education is no longer a matter of modernization alone but a strategic requirement for sustainable university management.
Artificial intelligence occupies a central position in this transformation because it enables organizations to move beyond routine automation toward adaptive and knowledge-based decision support [
6]. Through intelligent algorithms and data-processing capabilities, AI systems simulate selected aspects of human reasoning and learning, allowing administrative processes to become more responsive and less dependent on manual intervention [
7]. In university contexts, such systems support planning, monitoring, and evaluation activities that directly affect administrative performance and institutional continuity [
8].
The growing strategic importance of AI-driven information systems has been highlighted in studies examining contemporary developments in communication and management technologies [
9]. According to ref. [
10] notes that information systems have evolved into integral components of administrative and financial infrastructures in universities, shaping how decisions are formulated and implemented. Rather than functioning as auxiliary tools, these systems increasingly determine the quality, speed, and consistency of administrative outcomes. Similarly, the adoption of innovative AI applications has been associated with enhanced institutional competitiveness and improved positioning in international university rankings [
11], indicating that technological capability is closely linked to sustained organizational advantage.
Recent research further suggests that universities are turning to AI-enabled administrative practices not only to improve performance metrics but also to strengthen institutional continuity and adaptability in rapidly changing environments [
12]. Intelligent systems facilitate error detection, data integration, and process optimization, which reduces procedural inefficiencies and supports stable service delivery over time [
13]. In knowledge-based societies, this shift reflects a broader emphasis on intelligent knowledge management, where artificial intelligence contributes to organizational learning by integrating theories, methods, and applications designed to enhance human and institutional intelligence [
14]. Core AI technologies including automated machine learning, natural language processing, expert systems, and data mining have thus become embedded within contemporary university management frameworks [
15].
From an administrative perspective, performance is no longer evaluated solely in terms of immediate effectiveness or output volume. Instead, universities increasingly assess performance through the lens of sustainability, emphasizing the capacity to maintain efficiency, ensure service quality, and adapt to future challenges [
3]. According to [
16] argues that AI applications such as automated assistance tools and digital communication platforms positively influence administrative efficiency by reducing time and effort while improving accessibility and service delivery. These improvements contribute not only to short-term productivity but also to the long-term stability of administrative systems [
1]. Accordingly, performance evaluation has become a strategic mechanism for assessing institutional progress, resource utilization, and developmental capacity within structured technological environments [
17].
In parallel, global discussions on sustainability increasingly recognize the role of digital technologies in supporting responsible governance and resilient institutions [
18]. AI-enabled administrative systems have been linked to reductions in resource waste, improvements in transparency, and enhanced adaptability within complex organizational settings [
6]. These dimensions align closely with contemporary sustainability frameworks, which emphasize long-term institutional capacity rather than isolated performance outcomes [
5].
Within the context of Saudi Arabia, universities operate amid rapid national efforts toward digital transformation and sustainable development [
8]. National policies emphasize innovation, efficiency, and institutional modernization as central pillars of Vision 2030, underscoring the role of higher education institutions in building a knowledge-based economy [
19]. As a result, universities are increasingly expected to integrate artificial intelligence applications into their administrative systems, not only to enhance performance but also to ensure sustainable organizational development [
20]. As According to [
21] observes, higher education institutions that fail to engage with AI-driven transformation risk losing their capacity to respond effectively to technological and societal change.
In light of these considerations, examining the impact of artificial intelligence applications on sustainable administrative performance is both timely and necessary. This study addresses this need by examining how administrative staff perceive the association between selected AI-related dimensions—expert systems, automated machine learning, and ease of use—and sustainable administrative performance at the University of Hail. By linking administrative performance to sustainability-oriented outcomes, the study responds to current scholarly and practical calls for evidence-based insights into the perceived role of artificial intelligence in higher education administration.
In the present study, “AI applications” does not refer to audited institutional implementation records or direct technical usage logs. Rather, it refers to administrative staff perceptions of the extent to which selected AI-related dimensions—expert systems, automated machine learning, and ease of use—are present in, and perceived to support, administrative work. Accordingly, the study examines perceptual evaluations of AI-related administrative support rather than objectively verified implementation intensity or causal organizational impact.
6. Discussion
The findings indicate that the overall perceived level of artificial intelligence-related support for sustainable administrative performance at the University of Hail was moderate, despite the presence of some relatively high-scoring practices. This pattern may reflect the gradual nature of digital transformation at the university, where AI-related practices appear to be partially present in administrative work but not yet fully embedded within a comprehensive sustainability-oriented administrative framework. This interpretation is consistent with [
1], who emphasized the importance of coordinated institutional frameworks for sustainable digital transformation in higher education.
The results also show that expert systems were positively and statistically significantly associated with sustainable administrative performance. This pattern may suggest that respondents perceive expert systems as supportive of structured decision-making, reduced administrative errors, and continuity of institutional knowledge. In the context of the University of Hail, this may reflect the perceived contribution of centralized decision-support tools in administrative operations rather than a directly verified causal effect. This finding aligns with [
30].
Automated machine learning was likewise positively and statistically significantly associated with sustainable administrative performance. This result may indicate that respondents view automated machine learning-related applications as supportive of process reliability, service continuity, and administrative adaptability. Rather than demonstrating a direct causal effect, the finding suggests a positive perceptual relationship between this dimension and sustainability-oriented administrative outcomes. This interpretation is consistent with [
31], who highlighted the role of AI-driven analytics in improving organizational efficiency and adaptability.
In addition, ease of use showed a positive and statistically significant association with sustainable administrative performance. This may reflect the importance of user acceptance and lower resistance to technological change in supporting the continued use of AI-related systems in administrative tasks. From this perspective, ease of use may be understood as an enabling condition that is positively linked to sustainability-oriented administrative performance as perceived by respondents. This finding is consistent with the technology acceptance perspective proposed in [
8].
Finally, the joint analysis showed that expert systems, automated machine learning, and ease of use were collectively associated with sustainable administrative performance. This result suggests that respondents perceive sustainable administrative performance as more strongly supported when decision-support capabilities, process-related analytical functions, and user-centered system design are considered together. However, given the cross-sectional and self-reported nature of the data, this finding should be interpreted as evidence of a combined statistical association rather than a confirmed causal mechanism. This interpretation is consistent with [
13].
Although the regression analyses revealed statistically significant associations, these models should be regarded as initial inferential evidence rather than fully validated predictive models. This caution is warranted because the study relied on cross-sectional self-reported data and did not include a full set of regression diagnostics, such as multicollinearity assessment, residual normality, homoscedasticity testing, or common method variance checks.
7. Conclusions and Recommendations
This study examined administrative staff perceptions of the role of selected artificial intelligence (AI) dimensions in supporting sustainable administrative performance at the University of Hail, with particular attention to expert systems, automated machine learning, and ease of use. The findings indicate that the overall perceived level of AI-related support was moderate, suggesting that AI-related practices are present in administrative work but may not yet be fully embedded within a comprehensive sustainability-oriented administrative framework.
The results showed that all three AI dimensions were positively and statistically significantly associated with sustainable administrative performance. Among these dimensions, expert systems showed the strongest standardized association, followed by automated machine learning and ease of use. These findings suggest that respondents perceive decision-support functions, process-related analytical capabilities, and user-friendly system design as important factors linked to sustainability-oriented administrative performance. However, these results should be interpreted cautiously, as the study is based on cross-sectional self-reported data and does not establish causal effects.
Based on these findings, universities may benefit from developing more coordinated AI-related administrative strategies aligned with sustainability objectives, investing in continuous training for administrative staff, and prioritizing user-centered system design to encourage effective and sustained use. Future research could extend this model to other universities or comparative contexts, incorporate more direct measures of AI implementation, and employ longitudinal or multi-source designs to strengthen generalizability and improve causal interpretation.
Overall, the findings should be interpreted as perception-based institutional evidence rather than direct proof of objectively verified AI implementation or causal organizational effects.