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Journal: Sustainability, 2026
Volume: 18
Number: 6073
Article:
How Does ESG-Oriented Marketing Stimulate Green Action Among Generation Z? The Mediating Roles of Eco-Anxiety and Perceived Consumer Effectiveness
Authors:
by
Shi Yin, Kecun Chen and Chengchao Tu
Link:
https://www.mdpi.com/2071-1050/18/12/6073
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