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Journal: Sustainability, 2026
Volume: 18
Number: 451

Article: Green Branding in the Digital Era: The Role of Influencer Credibility and Greenwashing in Shaping Brand Authenticity, Trust and Purchase Intentions
Authors: by Athanasios Poulis, Prokopis Theodoridis and Theofanis Zacharatos
Link: https://www.mdpi.com/2071-1050/18/1/451

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