1. Introduction
The pursuit of happiness for the people has been the unwavering mission of the Communist Party of China (CPC) [
1]. Upholding a governance philosophy centered on the people, the Chinese government has consistently fulfilled its promise to “help the populace live happier and more fulfilling lives”. This commitment has led to comprehensive improvements in living standards and an ongoing enhancement of subjective well-being. Social well-being is influenced by an array of macro- and micro-level factors. As a crucial driver of emerging productive capacities, artificial intelligence (AI) has simultaneously triggered revolutionary technological transformations and injected new vitality into societal welfare. However, the increasing application of AI technologies has also elicited concerns among the public. Phenomena such as “Apollo Go” (driverless taxis) and other labor-replacing innovations have exacerbated anxieties about imminent job displacement and insufficient compensation, highlighting a significant structural imbalance. This has spurred scholarly debates on balancing emerging productive forces with traditional industries as well as on AI’s potential implications for social well-being [
2].
Since ancient times, the Yellow River Basin has served as a crucial economic center and ecological security barrier in northern China, which is often referred to as the nation’s “energy basin”. Given its strategic importance in national economic, ecological, and energy security, the ecological protection and high-quality development of the Yellow River Basin was officially elevated to a national strategy in October 2021, becoming a key agenda for promoting regional coordination and sustainable development. Spanning multiple provinces across eastern, central, and western China, the Yellow River Basin encompasses developed, developing, and less-developed regions, which are characterized by significant disparities in economic structure, industrial composition, and social development levels. These disparities reflect the multi-layered nature of China’s regional economic development. Compared to more developed regions such as the Yangtze River Delta and Pearl River Delta, AI development in the Yellow River Basin is primarily focused on applied research with technology diffusion and industrial deployment exhibiting distinct gradient patterns across different areas. For instance, in the more developed eastern provinces, AI primarily drives industrial upgrading and smart city development, whereas in the central and western regions, AI plays a greater role in agricultural modernization, the transformation of resource-based cities, and the optimization of public services. These regional differences make the Yellow River Basin an ideal case for analyzing the impact of AI on social well-being while also enhancing the representativeness and generalizability of the study’s findings. Against the backdrop of comprehensive reforms, investigating the impact of AI on social well-being in the Yellow River Basin holds vital significance for advancing common prosperity and steadily enhancing societal happiness.
Extensive academic discourse has explored the interplay between AI and social well-being, with existing studies analyzing AI’s impact from various dimensions, including technological enablement, emotional interaction, economic growth, industrial applications, and smart services. Early research predominantly focused on AI’s efficiency enhancement effects. Munoz (2002) [
3] observed that AI could effectively shorten design cycles and alleviate designers’ workloads, thereby improving convenience in human life. Komninou (2003) [
4] analyzed AI’s role in emotional interaction and advocated for embedding empathetic care into its development. In recent years, research has increasingly shifted toward the economic empowerment effects of artificial intelligence. Makridis and Saurabh (2022) [
5] argued that technological transformation could enhance well-being by stimulating economic activity. Dogan et al. (2023) [
6] found that AI could unlock its potential to deliver higher-quality services to tourists, thereby enhancing their happiness. Similarly, Liang (2022) [
7] demonstrated that AI-powered smart community services significantly improved residents’ happiness. Furthermore, studies have examined AI’s impact on organizations and industries. Gong (2025) [
8] reported that collaborative service robots positively impacted employee well-being. Furthermore, some scholars have highlighted that artificial intelligence can have a positive impact on supply chain resilience and green innovation (Wang et al., 2024; Cui, 2024) [
9,
10]. Nevertheless, despite the breadth of research on AI and social well-being, several limitations persist. The existing literature exhibits three primary gaps, which necessitate further investigation. Firstly, existing research tends to adopt fragmented perspectives, focusing on specific industries, organizations, or individual experiences. However, these studies lack a unified analytical framework to consolidate findings across different domains and comprehensively assess AI’s overall impact on social well-being [
11]. Secondly, while most studies highlight AI’s positive effects, they often overlook the challenges associated with AI adaptation. AI-driven automation can disrupt traditional labor markets, leading to employment displacement and social inequality. Finally, much of the existing literature relies on micro-level econometric models, which primarily examine AI’s direct effects on firms, industries, or individuals. However, few studies explore AI’s broader regional impact, particularly its spatial spillover effects. AI-driven innovations in leading regions may create positive externalities for neighboring areas or, conversely, widen regional disparities if technological diffusion is uneven.
Considering that research on how AI affects social well-being in the context of developing countries or regions with uneven economic development remains relatively limited, this study examines the case of China’s Yellow River Basin. Utilizing panel data from 71 prefecture-level cities in the Yellow River Basin spanning 2012 to 2022, the study explores the impact of AI on social well-being and its underlying mechanisms, guided by cultural lag theory, providing a new perspective on AI applications in developing countries. It examines the short-term lags introduced by AI, its spatial spillover effects, and the convergence dynamics of social well-being. This study makes three significant contributions to the existing literature. Firstly, it develops a novel framework for measuring social well-being, offering a fresh perspective for well-being evaluation. Secondly, it applies cultural lag theory to analyze AI’s impact on social well-being in the Yellow River Basin, enriching the related research discourse. Lastly, it identifies three pathways—human capital, employment opportunities, and green innovation—through which AI influences social well-being, advancing the understanding of the intricate logical linkages between AI and well-being.
This study seeks to offer theoretical insights and practical guidance for policymakers aiming to enhance societal well-being in the context of AI-driven transformation
2. Literature Review and Research Hypothesis
The notion of multiple lags stems from the cultural lag theory proposed by the American sociologist W.F. Ogburn. He posited that significant social transformations or transitions often result in certain aspects of culture lagging behind others, creating disparities (Keith et al., 2021) [
12]. Zhang Bo, one of China’s leading pioneers in artificial intelligence (AI), emphasized that the ultimate purpose of AI development is to enhance human happiness. However, the substitution effects of AI have outpaced its creation effects, leading to frequent occurrences of “machine replacement” phenomena, which diverge from the expectation of improving social well-being (Daron et al., 2022) [
13].
Drawing on cognitive evaluation theory, the reduction in employment opportunities caused by AI induces a range of societal issues, fostering pessimistic expectations and a sense of loss in happiness compared to anticipated gains (Qasim et al., 2021) [
14]. Additionally, unemployment can lead to “scar effects” (Jonas et al., 2017) [
15], exacerbating adverse impacts on mental health and subjective well-being, thereby delaying improvements in happiness. The rapid development of AI often results in workers’ skill sets falling short of practical needs, fostering a perception of falling behind the times, which further undermines well-being. In this sense, the multiple lags induced by AI contribute to a decline in happiness.
As technology continues to advance, initiatives such as “AI+” and “+AI” promote the adoption of AI across various scenarios, enhancing social environments for production and daily life. Specifically, in the eastern provinces of the Yellow River Basin (e.g., Shandong and Henan), the artificial intelligence industry has begun to take shape, with rapid advancements in intelligent manufacturing and smart city development, providing sustained momentum for high-quality regional economic growth. In contrast, AI technology adoption in the central and western regions (e.g., Ningxia and Qinghai) remains in its early stages. However, with strong government support, AI-driven applications focused on social well-being—such as smart agriculture and telemedicine—are gradually being implemented, offering new drivers for regional economic development and continuously improving the accessibility and quality of public services. This encourages individuals to form positive perceptions, thereby increasing social well-being (Charles and Aleksandr, 2020) [
16]. At that stage, the negative effects of AI on well-being are expected to reach a nadir and undergo a U-shaped reversal, ultimately driving significant improvements in overall societal happiness.
In summary, the trajectory of social well-being in the Yellow River Basin demonstrates an initial decline followed by a subsequent rise as AI development and application progress. Specifically, in the short term, the economic and social disruptions caused by AI provoke negative perceptions, suppressing social well-being in the region. However, with advancements in AI technology and its widespread penetration across industries, the resulting technological dividends gradually foster positive perceptions, thereby enhancing well-being. Based on this analysis, Hypothesis 1 is proposed:
Hypothesis 1: The impact of AI on social well-being in the Yellow River Basin follows a U-shaped trajectory.
The rapid evolution of AI has accelerated the transition from “thousand-person factories” to “unmanned factories”, breaking traditional constraints on labor quantity and human capital while significantly enhancing productivity. However, this has also triggered substantial structural unemployment and job polarization, creating a series of social challenges (Ross et al., 2020) [
17]. In the short term, these disruptions prevent the social environment from achieving an effective equilibrium, resulting in a gap between existing conditions and societal needs. For example, the Yellow River Basin contains a significant number of resource-based cities, where AI technology is primarily applied in smart mining and intelligent energy dispatching. While these advancements enhance safety and production efficiency, they also reduce labor demand, introducing uncertainties in social well-being.
The efficiency of AI amplifies the “Matthew effect” in employment: low-skilled positions are continuously replaced in large numbers, while high-skilled roles remain underfilled due to high entry barriers, exacerbating their scarcity. Moreover, as reservoirs of talent, higher education institutions often struggle to align with market demands (Konstantin and Svetlana, 2020) [
18]. Consequently, the resulting mismatch manifests as a lag in human capital development caused by AI.
In the domain of green innovation, as the primary drivers of innovation in China (Li and Xin, 2020) [
19], enterprises’ increased adoption of AI technologies and investment in new product development inevitably crowd out resources allocated to green innovation, creating substitution effects that hinder progress (Yu et al., 2021) [
20]. However, as AI matures, it facilitates more efficient resource allocation (Femi et al., 2022) [
21], reduces the risk of failure in green innovation, and increases the output of environmentally friendly advancements (Lee et al., 2022) [
22].
Thus, the lags in human capital, employment opportunities, and green innovation illustrate the multifaceted lags induced by AI development. From this analysis, Hypothesis 2 is proposed:
Hypothesis 2: In its initial stages, AI exerts suppressive effects on human capital, employment opportunities, and green innovation, leading to lags that fail to meet societal needs.
As artificial intelligence advances beyond the technological singularity (William, 2021) [
23], its technological dividends are expected to generate substantial job opportunities in new and emerging fields, effectively addressing prior employment deficits. In this scenario, abundant and high-quality employment will bolster confidence in economic recovery and positive growth trajectories, alleviating the stress previously associated with economic pessimism and labor market shortages. Furthermore, AI facilitates an increase in industrial value addition, improves remuneration for job positions, and provides individuals with more optimistic employment prospects, fostering positive perceptions.
In parallel, the development and application of AI compel an enhancement in human capital, driving a shift toward a higher-quality, skill-intensive workforce. Improvements in human capital elevate the societal income structure (Silvia et al., 2021) [
24], thereby further enhancing social well-being and quality of life.
Green innovation, as a critical technological activity for advancing green technology and improving the ecological environment, plays an essential role in harmonizing ecological sustainability with economic growth (Junaid et al., 2022) [
25]. AI not only provides robust technical support for green innovation but also injects renewed vitality into this domain (Tao, 2024) [
26]. The environmentally friendly nature of green innovation projects often attracts government prioritization and support. Governments are generally inclined to provide financial and policy backing to promote progress in green technologies. Green innovation serves as a pivotal engine for the development of advanced productivity and is foundational to meeting the populace’s growing demand for a pristine ecological environment (Abdullah et al., 2024) [
27].
Drawing on cognitive evaluation theory, as environmental quality improves, individuals’ increasing needs for an enhanced ecological environment will be better fulfilled. People will cognitively perceive the positive changes in their surroundings, which will, in turn, stimulate an intrinsic sense of social well-being.
Building on this analysis, the following hypotheses are formulated:
Hypothesis 3a: AI influences social well-being through its impact on employment opportunities.
Hypothesis 3b: AI influences social well-being through its impact on human capital.
Hypothesis 3c: AI influences social well-being through its impact on green innovation.
Digital inclusion and foreign investment play critical roles in the relationship between AI and social well-being (Lin and Ju, 2024; Ye et al., 2022) [
28,
29]. Supported by cloud computing and big data, digital inclusion integrates deeply with advanced AI technologies, fostering intelligent financial services, health insurance systems, and other service ecosystems that provide more personalized and diversified services to the public (Alberto et al., 2023) [
30]. Moreover, while AI technology reduces the failure risks associated with individual investments and entrepreneurship, digital inclusion alleviates financial resource constraints, thereby enhancing individuals’ resilience to external risks and stimulating economic and social dynamism (Sun et al., 2022) [
31].
According to resource conservation theory, the availability of abundant resources effectively reduces individual stress and enhances autonomous decision-making capabilities, leading to positive psychological perceptions. From the perspective of emotional contagion theory, emotions within a social environment are influenced by the emotions of others. In this context, positive emotions can encourage similar emotional responses in others, thereby amplifying the positive impact of AI on social well-being. Consequently, digital inclusion positively moderates the U-shaped relationship between AI and social well-being.
The advancement of AI demands substantial investments in capital, talent, and infrastructure. Foreign investment not only provides critical funding but also introduces advanced technologies, thereby accelerating AI development and application, unlocking greater technological dividends, and strengthening its impact on social well-being (Zhang, 2024) [
32]. Furthermore, foreign investment, through labor demand and technological spillover effects, enhances human capital, improves worker income, and fosters a favorable socioeconomic environment, ultimately contributing to increased social well-being. Building on this analysis, the following hypotheses are proposed:
Hypothesis 4a: Digital inclusion positively moderates the association between AI and social well-being.
Hypothesis 4b: Foreign investment positively moderates the association between AI and social well-being.
AI technology, powered by high-speed information networks, transcends geographical boundaries, fostering interregional complementarity and technological exchange. This has generated strong momentum for high-quality development in the Yellow River Basin and has significantly improved individual well-being. On the one hand, AI accelerates the transition of enterprises toward intelligent production. Under the influence of competitive effects, it drives industrial upgrading. When product quality improves, new consumer demand emerges and spreads across regions, leading to an overall improvement in residents’ living standards. On the other hand, according to the theory of social presence, AI technologies enrich market strategies, mental health interventions, and social interactions by incorporating elements like personalized services and anthropomorphic communication styles. These innovations enhance the sense of social presence, making individuals feel understood and valued, thereby increasing their subjective well-being (Gabriele et al., 2021) [
33].
Given the non-exclusive nature of AI technologies, new advancements and business models are continuously transferred to surrounding cities. Supported by digital technologies, the spatial spillover effects of AI are fully realized, thereby enhancing social well-being throughout the Yellow River Basin. Accordingly, the following hypothesis is proposed:
Hypothesis 5: AI exerts a spatial spillover effect on social well-being in the Yellow River Basin.
However, considering the regional characteristics of the Yellow River Basin, digital inclusion and foreign investment may not always positively influence the convergence process of social well-being. Challenges such as low levels of human capital, imbalances in digital infrastructure development, and insufficient technological readiness exacerbate inequalities, particularly in underdeveloped areas. Digital inclusion may fail to fully realize the benefits of technological dividends due to issues such as access gaps, usage gaps, and skill gaps, slowing the convergence of social well-being in lagging regions. Although digital inclusion theoretically breaks geographical barriers and mitigates information asymmetry, the adaptability and acceptance of digital technologies among aging populations remain limited. This may result in restricted consumer autonomy and negative user experiences, further compounding these challenges. The emotional distress associated with exclusion could transmit through familial ties, intensifying the negative impacts on social well-being improvement in less developed areas (Liu and Zhang, 2022) [
34].
Regarding foreign investment, its profit-driven nature makes it highly sensitive to external environmental changes. In a complex international landscape, trade frictions increase the risk of foreign capital withdrawal, which adds uncertainty to economic stability (Canh and Gabriel, 2021) [
35]. The “exit of foreign investment” could weaken the financial system’s stability in the Yellow River Basin, undermine confidence in economic and social development, and hinder improvements in social well-being. Additionally, underdeveloped regions often struggle to attract high-tech and high-value-added enterprises, relying instead on traditional industries like mining and metal processing. This exacerbates environmental degradation and constrains the public’s growing demand for an improved ecological environment (Xu et al., 2022) [
36], dampening the convergence process of social well-being. Based on the above analysis, the following hypotheses are proposed:
Hypothesis 6a: Digital inclusion negatively moderates the convergence process of social well-being in the Yellow River Basin.
Hypothesis 6b: Foreign investment negatively moderates the convergence process of social well-being in the Yellow River Basin.
7. Conclusion and Policy Implications
7.1. Conclusion and Recommendations
Based on panel data from 71 prefecture-level cities in the Yellow River Basin from 2012 to 2022, this study conducts an in-depth investigation into the impact of artificial intelligence on social well-being in the region. Although this study is based on data from China’s Yellow River Basin, its findings may be applicable to a broader range of developing countries or regions with uneven economic development. For example, the promotion of AI in Brazil, South Africa, or India faces similar challenges related to infrastructure, skills training, and policy regulation. Therefore, this research holds significant implications for enhancing people’s sense of gain, satisfaction, and happiness, thereby advancing the goal of common prosperity. The key findings are as follows:
- (1)
There is a U-shaped relationship between AI and social well-being in the Yellow River Basin, where AI initially decreases but subsequently increases social well-being.
- (2)
In the short term, AI introduces multiple frictions, influencing social well-being through three transmission mechanisms: employment opportunities, human capital development, and green innovation.
- (3)
Both digital inclusiveness and foreign investment positively moderate the relationship between AI and social well-being, amplifying AI’s impact on social well-being.
- (4)
The spatial effects of AI on social well-being are evident and exhibit spillover trends.
- (5)
The social well-being landscape in the Yellow River Basin demonstrates a convergence pattern, although both digital inclusiveness and foreign investment exert negative moderating effects, slowing the overall convergence process.
Based on these findings, policy recommendations are proposed to address these dynamics effectively.
- (1)
Formulate Forward-Looking Legal Frameworks and Enhance Fiscal Support.
Drawing on the finding that AI exerts a U-shaped impact on social well-being—generating multiple short-term frictions—policymakers must establish forward-looking and inclusive legal frameworks that ensure technological development aligns with ethical, security, and social considerations. Such measures should embody the principle of “technology for good”. Given that existing legal systems do not fully regulate all facets of AI applications, rapid technological advancement may spawn new ethical dilemmas and social risks. Thus, the government should expedite the establishment of relevant laws and regulations that clearly define the boundaries of technology usage. These should safeguard privacy, security, and fairness, particularly in areas susceptible to labor substitution and data security breaches. By doing so, a multi-layered governance structure—encompassing laws, ethics, policies, and technical standards—can balance technological progress with labor rights, ensuring equitable access to employment opportunities.
Moreover, to fully leverage the spatial spillover effects of AI, the government should increase investment in “new infrastructure” projects related to AI and cloud computing. Such investment can foster the circulation of digital factors, diminish administrative fragmentation, and bridge the digital divide, thereby extending the spatial radius of social well-being spillovers.
Additionally, considering that AI is characterized by substantial investment requirements, capital intensity, and long project cycles, small and medium-sized enterprises often struggle to bear its high costs. Policymakers should thus not only strengthen fiscal support but also create diversified investment mechanisms that pool resources from various stakeholders. This holistic approach would support cutting-edge research and development (R&D), technology promotion, and market application of AI. At the same time, accelerating the establishment of regional collaborative innovation platforms and reinforcing industry-university-research integration will expedite the commercialization of AI achievements, enabling AI-driven social well-being to rebound more swiftly.
- (2)
Strengthen Vocational Training and Promote Age-Friendly Products.
The advent of AI inevitably disrupts labor markets, accelerating the segmentation between traditional and emerging sectors. Against the backdrop of a slowing macroeconomic environment, it is imperative to implement enterprise support and employment stabilization measures along with effective unemployment relief programs. These initiatives should be complemented by practical economic stimulus policies to safeguard economic and social stability, boost confidence and expectations, and mitigate the frictional effects introduced by AI.
Enhancing vocational education and training is crucial to equipping the workforce with the necessary skills to adapt to technological transformation. Governments at various levels in the Yellow River Basin should tailor broad-based vocational training systems to their unique locational characteristics and resource endowments, guiding citizens to rapidly improve their AI literacy. For instance, the upper and middle reaches of the Yellow River, endowed with agricultural–pastoral advantages and abundant resources, can leverage industry–university research platforms to offer specialized training programs in “smart agriculture and animal husbandry”, “intelligent mining management”, and “smart inspection”. Such initiatives, including career counseling and re-employment services, help workers acquire emerging skills—such as intelligent production and data analytics—in alignment with evolving market demands.
The education sector must also design curricula and training initiatives that align with actual market needs, revamping educational methods and reforming academic disciplines to guide talent development toward an intelligent era. This approach optimizes human capital to meet the demands of AI-driven technological progress.
Simultaneously, promoting age-friendly AI products is vital given the “digital divide” faced by elderly populations. Currently, many smart devices and services do not fully accommodate the practical needs of older adults. Governments should encourage enterprises to develop intuitive and user-friendly AI solutions—such as smart health monitoring devices and voice assistants—enabling the elderly to enjoy the convenience of technological advancements. Considering the relatively low levels of digital infrastructure in the upper and middle reaches of the Yellow River and the linguistic diversity among elderly communities, firms must enhance the environmental adaptability and natural language processing capabilities of their products. For local governments, it is essential to provide basic digital skills training for middle-aged and elderly populations, women, and rural laborers through village broadcasting, mobile applications, and public training programs. Additionally, “AI + entrepreneurship” technology services should be offered to groups at risk of technological displacement, such as traditional artisans, farmers, and miners in resource-based cities, encouraging them to explore new business models and economic opportunities. This will better serve elderly users and ultimately elevate overall social well-being.
- (3)
Enhance Collaboration and Promote Sustainable Development.
Robust AI development necessitates stronger interregional collaboration and knowledge exchange. However, “going it alone” remains prevalent in key western areas of the Yellow River Basin, such as the upper and middle reaches. To address this, western regions should foster partnerships with more developed eastern counterparts by establishing innovation funds and collaborative R&D platforms to facilitate resource complementarities. Simultaneously, governments at all levels can employ preferential policies to encourage and support cross-regional scientific and technological cooperation, attracting research institutes and enterprises from both domestic and international sources. This approach will bolster the growth of big data, AI, and other digital technology clusters, thereby expanding interregional AI application networks. As a result, it will catalyze industrial transformation and upgrading in the Yellow River Basin, realize green, low-carbon, and coordinated regional economic development, and leverage positive spatial spillover effects to enhance social well-being in surrounding areas. Over time, this virtuous cycle—“technology sharing—improvement in social well-being—enhanced spatial spillover effects”—will become self-reinforcing.
In this process, the careful regulation of foreign investment thresholds is necessary, coupled with a focus on attracting high-tech enterprises. Additionally, governments should steer policy incentives to promote the flourishing of emerging industries such as green energy and tourism. By designing appropriate environmental regulations that guide enterprises toward green innovation and reduce reliance on traditional resources, the Yellow River Basin can achieve sustainable high-quality development, ultimately underpinning improvements in social well-being.
7.2. Limitations
Although this study provides a relatively comprehensive discussion, certain limitations remain. First, our analysis primarily relies on empirical methods to examine the impact of artificial intelligence on social well-being in the Yellow River Basin. Incorporating considerations of AI-induced ethical concerns, policy challenges, and other societal impacts could contribute to a more holistic understanding of the topic. Second, due to data availability constraints, this study selects 71 cities in China’s Yellow River Basin as the research sample and employs multiple robustness checks in the empirical analysis. Future research could expand the dataset to include a broader range of cities, thereby mitigating potential regional selection bias. Additionally, incorporating subjective well-being indicators or survey data in robustness checks could provide a more comprehensive assessment of AI’s impact on social well-being, enhancing the study’s external validity and policy relevance.