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Journal: Sustainability, 2024
Volume: 16
Number: 3768
3768
Article: Potential Impact of Sustainable Business Practices: Brand Equity in Fast Food and Millennials’ Purchase Intentions
Authors: by María de los Ángeles Guzmán Valle, Marco Agustín Arbulú Ballesteros, César Augusto Guzmán Valle, Jose Carlos Montes Ninaquispe, Alberto Luis Pantaleón Santa María, Stephanie Virginia Ruiz Chacón, Milagros Lamadrid Aldana and William Teófilo Castro Muñoz
Link: https://www.mdpi.com/2071-1050/16/9/3768

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