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Journal: Sustainability, 2024
Volume: 16
Number: 6521

Article: Mechanisms of Media Persuasion and Positive Internet Word-of-Mouth Driving Green Purchasing Behavior: Evidence from China
Authors: by Zeng Yu, Sofian Rosbi and Mohammad Harith Amlus
Link: https://www.mdpi.com/2071-1050/16/15/6521

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