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Journal: Sustainability, 2023
Volume: 15
Number: 3813
Article:
Nexus between Brand Love, Loyalty, Affective Commitment and Positive Word of Mouth: In the Context of Social Identity Theory
Authors:
by
Xinyue Wang and Nor Asiah Binti Omar
Link:
https://www.mdpi.com/2071-1050/15/4/3813
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