Fu, H.; Meng, J.; Chen, Y.; Cai, W.; Lai, J.; Ma, H.
Enhancing the Effectiveness of Cause-Related Marketing: Visual Style, Self-Construal, and Consumer Responses. Sustainability 2023, 15, 13379.
https://doi.org/10.3390/su151813379
AMA Style
Fu H, Meng J, Chen Y, Cai W, Lai J, Ma H.
Enhancing the Effectiveness of Cause-Related Marketing: Visual Style, Self-Construal, and Consumer Responses. Sustainability. 2023; 15(18):13379.
https://doi.org/10.3390/su151813379
Chicago/Turabian Style
Fu, Huijian, Jiayu Meng, Yiman Chen, Wei Cai, Jinhui Lai, and Haiying Ma.
2023. "Enhancing the Effectiveness of Cause-Related Marketing: Visual Style, Self-Construal, and Consumer Responses" Sustainability 15, no. 18: 13379.
https://doi.org/10.3390/su151813379
APA Style
Fu, H., Meng, J., Chen, Y., Cai, W., Lai, J., & Ma, H.
(2023). Enhancing the Effectiveness of Cause-Related Marketing: Visual Style, Self-Construal, and Consumer Responses. Sustainability, 15(18), 13379.
https://doi.org/10.3390/su151813379