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Journal: Sustainability, 2023
Volume: 15
Number: 11361

Article: Consumer Information Search in Live-Streaming: Product Involvement and the Moderating Role of Scarcity Promotion and Impulsiveness
Authors: by Yuanyuan Guo, Xiaoting Chen and Chaoyou Wang
Link: https://www.mdpi.com/2071-1050/15/14/11361

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