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Journal: Sustainability, 2023
Volume: 15
Number: 11329

Article: Exploring Business Owners’ Engagement Behavior for Promoting Regional Brands in China: An Empirical Analysis Based on the TPB and ABC Theory
Authors: by Na Xu, Yanpu Zhao and Shun Qin
Link: https://www.mdpi.com/2071-1050/15/14/11329

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