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Sustainability2023, 15(14), 11329;https://doi.org/10.3390/su151411329

Journal: SustainabilityVolume: 15Number: 11329

Article: Exploring Business Owners’ Engagement Behavior for Promoting Regional Brands in China: An Empirical Analysis Based on the TPB and ABC Theory

Authors:
Na Xu^1,*,
Yanpu Zhao² and
Shun Qin³

Link: https://www.mdpi.com/2071-1050/15/14/11329

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