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Journal: Sustainability, 2023
Volume: 15
Number: 11329
Article:
Exploring Business Owners’ Engagement Behavior for Promoting Regional Brands in China: An Empirical Analysis Based on the TPB and ABC Theory
Authors:
by
Na Xu, Yanpu Zhao and Shun Qin
Link:
https://www.mdpi.com/2071-1050/15/14/11329
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