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Article

Framework for Sustainable Rural Development through Entrepreneurial Initiatives in Emerging Economies

1
Post Graduate Centre, Limkokwing University of Creative Technology, Cyberjaya 63000, Malaysia
2
Department of Business Administration, University of Sahiwal, Sahiwal 57000, Pakistan
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Department of Management Sciences, Faisalabad Campus, National University of Modern Languages, Islamabad 44000, Pakistan
4
Department of Business Administration, Fatima Jinnah Women University, Rawalpindi 46000, Pakistan
5
Department of Management Sciences, Capital University of Sciences and Technology, Islamabad 44000, Pakistan
*
Authors to whom correspondence should be addressed.
Academic Editor: Wei Zhang
Sustainability 2022, 14(19), 11972; https://doi.org/10.3390/su141911972
Received: 17 April 2022 / Revised: 13 August 2022 / Accepted: 24 August 2022 / Published: 22 September 2022
(This article belongs to the Special Issue Entrepreneurial Environment in Rural Areas)
Sustainable rural development and higher income levels of a rural community can be achieved through indigenously owned resource-based corporations. The study aims to evolve the new economic model for the sustainable socio-economic development of rural areas by considering the entrepreneurial initiatives in emerging economies. It is an attempt to restore the pride of artificers and workmanship such as ‘mochi’ (cobbler), the lohar (ironsmith) the kumhar (potter) through interventions to rehabilitate their active role in creating a flexible, vibrant and responsive society. Therefore, it suggests a complete process to carry out the intervention in village communities of rural areas for their sustainable development. The entire model can be tested by collecting data from respondents; however, for this manuscript, the authors propose a solid framework with rationale. This study also proposes a model for the relevant literature named the ‘common prosperity model’. Furthermore, it has a variety of research dimensions that can be traced by the researchers, policymakers, interventionists, economists and sustainable rural development institutions. View Full-Text
Keywords: rural entrepreneurship; sustainable rural development; common prosperity; village entrepreneurial environment rural entrepreneurship; sustainable rural development; common prosperity; village entrepreneurial environment
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MDPI and ACS Style

Raja, S.S.; Raju, V.; Husnain, M.; Sarfraz, S.; Malik, F.; Raja, S.S. Framework for Sustainable Rural Development through Entrepreneurial Initiatives in Emerging Economies. Sustainability 2022, 14, 11972. https://doi.org/10.3390/su141911972

AMA Style

Raja SS, Raju V, Husnain M, Sarfraz S, Malik F, Raja SS. Framework for Sustainable Rural Development through Entrepreneurial Initiatives in Emerging Economies. Sustainability. 2022; 14(19):11972. https://doi.org/10.3390/su141911972

Chicago/Turabian Style

Raja, Shahjahan Sarfraz, Valliappan Raju, Muhammad Husnain, Sania Sarfraz, Fozia Malik, and Shahnawaz Sarfraz Raja. 2022. "Framework for Sustainable Rural Development through Entrepreneurial Initiatives in Emerging Economies" Sustainability 14, no. 19: 11972. https://doi.org/10.3390/su141911972

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