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Journal: Sustainability, 2022
Volume: 14
Number: 9522

Article: Investigating the Effects of Video-Based E-Word-of-Mouth on Consumers’ Purchase Intention: The Moderating Role of Involvement
Authors: by Lingyun Zhai, Pengzhen Yin, Chenyang Li, Jingjing Wang and Min Yang
Link: https://www.mdpi.com/2071-1050/14/15/9522

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