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Article

Estimating the Impact of COVID-19 Pandemic on Customers’ Dining-Out Activities in South Korea

1
Department of Food Service & Culinary Management, Kyung Hee Cyber University, Seoul 02447, Korea
2
Department of Airline Service, Kwangju Women’s University, Gwangju 62396, Korea
3
Institute of Symbiotic Life-TECH (Technology, Ecology, Culture, Human), Yonsei University, Seoul 03722, Korea
*
Author to whom correspondence should be addressed.
Academic Editors: Elena Rada and Vincenzo Torretta
Sustainability 2022, 14(15), 9408; https://doi.org/10.3390/su14159408
Received: 26 June 2022 / Revised: 27 July 2022 / Accepted: 29 July 2022 / Published: 1 August 2022
This study classified the types of dining-out activities into three categories: visiting restaurants, using delivery services, and using take-out services to understand how customers’ various dining-out activities were carried out during the COVID-19 pandemic. The study used the Theory of Planed Behavior (TPB) model to analyze the structural relationship between the main factors and three dining-out activities. An online survey method was used to distribute and collect survey link addresses through respondents’ SNS and e-mail and a data analysis was performed on the final 429(85.8%) effective samples. A paired t-test and structural equation modeling (SEM) were used to investigate customers’ dining-out activities. This study is of significant contribution in that it compared and analyzed customers’ various dining-out activities using the TPB model, laid the theoretical foundation for related research, and suggested ways to help related industry workers establish marketing strategies under the pandemic. View Full-Text
Keywords: dining-out activity; COVID-19; theory of planned behavior; comparative method dining-out activity; COVID-19; theory of planned behavior; comparative method
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MDPI and ACS Style

Suh, B.; Kang, S.; Moon, H. Estimating the Impact of COVID-19 Pandemic on Customers’ Dining-Out Activities in South Korea. Sustainability 2022, 14, 9408. https://doi.org/10.3390/su14159408

AMA Style

Suh B, Kang S, Moon H. Estimating the Impact of COVID-19 Pandemic on Customers’ Dining-Out Activities in South Korea. Sustainability. 2022; 14(15):9408. https://doi.org/10.3390/su14159408

Chicago/Turabian Style

Suh, Bowon, Shinyoung Kang, and Hyeyoung Moon. 2022. "Estimating the Impact of COVID-19 Pandemic on Customers’ Dining-Out Activities in South Korea" Sustainability 14, no. 15: 9408. https://doi.org/10.3390/su14159408

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