Next Article in Journal
An Economic Risk Analysis in Wind and Pumped Hydro Energy Storage Integrated Power System Using Meta-Heuristic Algorithm
Previous Article in Journal
Is Organic Food Becoming Less Safe? A Longitudinal Analysis of Conventional and Organic Product Recalls
 
 
Article

Facilitating Servitization in Manufacturing Firms: The Influence of Strategic Orientation

by 1, 2,* and 3
1
Business School, Hohai University, Nanjing 211100, China
2
International Business School, Shaanxi Normal University, Xi’an 710119, China
3
School of Management, Tianjin University of Technology, Tianjin 300382, China
*
Author to whom correspondence should be addressed.
Academic Editor: Ermanno C. Tortia
Sustainability 2021, 13(24), 13541; https://doi.org/10.3390/su132413541
Received: 4 October 2021 / Revised: 29 November 2021 / Accepted: 2 December 2021 / Published: 7 December 2021
Servitization has significant implications for the sustainable development of manufacturing, the economy, and the environment. However, it does not always produce returns as the firms expect, which may discourage them from engaging in this transition. In this study, we examine the facilitating effects of two dimensions of strategic orientation (i.e., technology and market orientation) on two types of servitization (i.e., basic and advanced service provision), and further investigate the performance impacts of these servitization types contingent on firm size. By conducting an empirical study, using survey data comprising 210 samples, we confirm that both technology and market orientation are positively related to basic and advanced service provision. Moreover, while they have equal effects on basic services, market orientation is more important than technology orientation for providing advanced services. We also find that, for basic services, these two strategic orientations function independently, whereas they reinforce each other in the provision of advanced services. Finally, the relationship between servitization and firm performance is contingent on the size of the firm. Our results show that small firms can benefit from providing basic services, rather than advanced services, while only advanced services can improve the performance of large firms further. View Full-Text
Keywords: servitization; strategic orientation; firm performance; firm size servitization; strategic orientation; firm performance; firm size
Show Figures

Figure 1

MDPI and ACS Style

Zhang, Y.; Wang, Y.; Li, Y. Facilitating Servitization in Manufacturing Firms: The Influence of Strategic Orientation. Sustainability 2021, 13, 13541. https://doi.org/10.3390/su132413541

AMA Style

Zhang Y, Wang Y, Li Y. Facilitating Servitization in Manufacturing Firms: The Influence of Strategic Orientation. Sustainability. 2021; 13(24):13541. https://doi.org/10.3390/su132413541

Chicago/Turabian Style

Zhang, Yu, Yajuan Wang, and Yao Li. 2021. "Facilitating Servitization in Manufacturing Firms: The Influence of Strategic Orientation" Sustainability 13, no. 24: 13541. https://doi.org/10.3390/su132413541

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop