Review Reports

Round 1

Reviewer 1 Report

1. Some background information about the application of methodology need to be added in the introduction.
2. The theoretical framework should be presented and need to be justified more clearly in the introduction.

3. Survey data need to be explained clearly with details for each data set used in the study, need to add some examples or types of questions asked in survey.
4. Need to add additional discussion of justification of willingness to pay.
5. What is new in this study? The novelty of this research should be apparent in the manuscript.

1. The authors need to repackage the manuscript so as to make it more understandable, relevant and engaging to the intended readers. 

7. Results sections is better but clear interpretation of the results is missing.
8. Would be nice to provide limitations and recommendation for improvement in discussion section.

Author Response

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Author Response File: Author Response.docx

Reviewer 2 Report

The paper is well-written and focused. It could be improved on the quantitative ground such as adding a regression analysis. Otherwise, the paper makes it an average study.

Author Response

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