Factors Predicting Individuals’ Behavioural Intentions for Choosing Cultural Tourism: A Structural Model

Platania, Silvia; Woosnam, Kyle Maurice; Ribeiro, Manuel Alector

doi:10.3390/su131810347

Open AccessArticle

Factors Predicting Individuals’ Behavioural Intentions for Choosing Cultural Tourism: A Structural Model

by

Silvia Platania

¹

,

Kyle Maurice Woosnam

^2,3,* and

Manuel Alector Ribeiro

^3,4,5

¹

Department of Educational Science, Section of Psychology, University of Catania, 95131 Catania, Italy

²

Parks, Recreation and Tourism Management Program, Warnell School of Forestry and Natural Resources, University of Georgia, Athens, GA 30602, USA

³

School of Tourism and Hospitality Management, University of Johannesburg, Johannesburg 2006, South Africa

⁴

School of Hospitality and Tourism Management, University of Surrey, Guildford GU2 7XH, UK

⁵

Research Centre for Tourism, Sustainability and Well-Being (CinTurs), Faculty of Economics, Campus de Gambelas, University of Algarve, 8005 Faro, Portugal

^*

Author to whom correspondence should be addressed.

Sustainability 2021, 13(18), 10347; https://doi.org/10.3390/su131810347

Submission received: 7 July 2021 / Revised: 14 September 2021 / Accepted: 14 September 2021 / Published: 16 September 2021

(This article belongs to the Special Issue Cultural Heritage and Sustainable Development)

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Abstract

Drawing from the theory of self-regulation and a model of goal-directed behaviour, this study examines the determinants (i.e., attitudes, subjective norms, perceived behavioural control, desire, negative WOM coping strategies, and avoidance coping strategies) of visitors’ intentions to engage in cultural tourism within Sicily. Based on a sample of 469 visitors, the results revealed that 12 of the 14 proposed hypothesised direct effects were significant in explaining behavioural intentions to choose a cultural holiday. As for indirect effects, negative WOM coping strategies served as a more salient mediator in the model, as opposed to avoidance coping strategies.

Keywords: cultural tourism; negative word-of-mouth (WOM); avoidance; self-regulation theory; self-directed behaviour; mediation

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MDPI and ACS Style

Platania, S.; Woosnam, K.M.; Ribeiro, M.A. Factors Predicting Individuals’ Behavioural Intentions for Choosing Cultural Tourism: A Structural Model. Sustainability 2021, 13, 10347. https://doi.org/10.3390/su131810347

AMA Style

Platania S, Woosnam KM, Ribeiro MA. Factors Predicting Individuals’ Behavioural Intentions for Choosing Cultural Tourism: A Structural Model. Sustainability. 2021; 13(18):10347. https://doi.org/10.3390/su131810347

Chicago/Turabian Style

Platania, Silvia, Kyle Maurice Woosnam, and Manuel Alector Ribeiro. 2021. "Factors Predicting Individuals’ Behavioural Intentions for Choosing Cultural Tourism: A Structural Model" Sustainability 13, no. 18: 10347. https://doi.org/10.3390/su131810347

APA Style

Platania, S., Woosnam, K. M., & Ribeiro, M. A. (2021). Factors Predicting Individuals’ Behavioural Intentions for Choosing Cultural Tourism: A Structural Model. Sustainability, 13(18), 10347. https://doi.org/10.3390/su131810347

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Factors Predicting Individuals’ Behavioural Intentions for Choosing Cultural Tourism: A Structural Model

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