Mao, Y.; Lai, Y.; Luo, Y.; Liu, S.; Du, Y.; Zhou, J.; Ma, J.; Bonaiuto, F.; Bonaiuto, M.
Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone. Sustainability 2020, 12, 3391.
https://doi.org/10.3390/su12083391
AMA Style
Mao Y, Lai Y, Luo Y, Liu S, Du Y, Zhou J, Ma J, Bonaiuto F, Bonaiuto M.
Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone. Sustainability. 2020; 12(8):3391.
https://doi.org/10.3390/su12083391
Chicago/Turabian Style
Mao, Yanhui, Yao Lai, Yuwei Luo, Shan Liu, Yixin Du, Jing Zhou, Jianhong Ma, Flavia Bonaiuto, and Marino Bonaiuto.
2020. "Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone" Sustainability 12, no. 8: 3391.
https://doi.org/10.3390/su12083391
APA Style
Mao, Y., Lai, Y., Luo, Y., Liu, S., Du, Y., Zhou, J., Ma, J., Bonaiuto, F., & Bonaiuto, M.
(2020). Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone. Sustainability, 12(8), 3391.
https://doi.org/10.3390/su12083391