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Bio-Based Products in the Automotive Industry: The Need for Ecolabels, Standards, and Regulations
Open AccessArticle

Consumers’ Acceptance of a Bio-circular Automotive Economy: Explanatory Model and Influence Factors

1
Department of Innovation Economics, Technische Universität Berlin (TU Berlin), 10587 Berlin, Germany
2
Forschungsförderung und Tagungen, DECHEMA e.V., 60486 Frankfurt am Main, Germany
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(6), 2186; https://doi.org/10.3390/su12062186
Received: 29 November 2019 / Revised: 23 January 2020 / Accepted: 13 February 2020 / Published: 12 March 2020
(This article belongs to the Special Issue Sustainability and Standardization)
Sustainability in the automotive sector and appropriate end-of-life (EOL) management options for car tyres are important and constitute global issues. There is currently an oversupply of EOL tyres and the potential of circular economy (CE) tyres and for bio-based (BB) tyres warrants further investigation. Likewise, BB and CE tyres might be an interesting approach to improve the overall sustainability of the tyre life cycle. Research on drivers for the acceptance of CE and BB tyres is currently missing. In 1989, a socio-economy model was created to understand the acceptance of various products. This model is still popular in many areas but does not address sustainability questions of the 21st century appropriately. This article aims to provide a better understanding of the factors which drive acceptance of sustainable tyres. It presents an acceptance model and related influence factors in three areas: variables related to the consumers, perceived product characteristics and stimulating moderator variables. The third aspect refers in particular to labels and certification influencing consumer views on existing product characteristics. This article ends by discussing how availability of such labels could be promoted through eco-labelling of tyres and related standardization, addressing the industry and policy makers to make the automotive sector more sustainable. View Full-Text
Keywords: sustainability; bio-based products; automotive industry; eco-labels; tyres; cars sustainability; bio-based products; automotive industry; eco-labels; tyres; cars
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MDPI and ACS Style

Wurster, S.; Schulze, R. Consumers’ Acceptance of a Bio-circular Automotive Economy: Explanatory Model and Influence Factors. Sustainability 2020, 12, 2186. https://doi.org/10.3390/su12062186

AMA Style

Wurster S, Schulze R. Consumers’ Acceptance of a Bio-circular Automotive Economy: Explanatory Model and Influence Factors. Sustainability. 2020; 12(6):2186. https://doi.org/10.3390/su12062186

Chicago/Turabian Style

Wurster, Simone; Schulze, Rita. 2020. "Consumers’ Acceptance of a Bio-circular Automotive Economy: Explanatory Model and Influence Factors" Sustainability 12, no. 6: 2186. https://doi.org/10.3390/su12062186

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