Tourism Information Diffusion through SNSs: A Theoretical Investigation
1
Institute of Remote Sensing and Earth Sciences, Hangzhou Normal University, Hangzhou 311121, China
2
Zhejiang Provincial Key Laboratory of Urban Wetlands and Regional Change, Hangzhou 311121, China
3
School of Earth and Planetary Sciences, Curtin University, Perth 6845, Australia
4
Faculty of Business and Law, School of Marketing, Curtin University, Perth 6845, Australia
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(5), 1731; https://doi.org/10.3390/su12051731
Received: 16 December 2019 / Revised: 7 February 2020 / Accepted: 19 February 2020 / Published: 26 February 2020
(This article belongs to the Special Issue Social Media Influence on Consumer Behaviour)
Social networking sites (SNSs) are known to have a role in promoting tourism and influencing how it is marketed to consumers, but there seems to be few deep analyses of SNS’s efficacy in tourists’ decision making and destination promotion. To address this, we present Tourism Information Diffusion Ecosystem (TIDE), a novel theoretical framework to help understand this system of tourism SNS information diffusion. TIDE defines who participates in the system, what roles participants play in distributing tourist information contained within user-generated content, how content within a network is distributed, and if this user-generated information, once diffused, has been transferred into tourists’ visiting actions, and the reasons why these actions have been generated. We discovered user typologies and the powerful characteristics of this network structure to be important factors affecting visiting actions in choosing particular tourist destinations.
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Keywords:
tourism system theory; information network analysis; tourism information diffusion; user-generated content
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MDPI and ACS Style
Liu, T.; Xia, J.; Crowe-Delaney, L. Tourism Information Diffusion through SNSs: A Theoretical Investigation. Sustainability 2020, 12, 1731.
AMA Style
Liu T, Xia J, Crowe-Delaney L. Tourism Information Diffusion through SNSs: A Theoretical Investigation. Sustainability. 2020; 12(5):1731.
Chicago/Turabian StyleLiu, Ting; Xia, Jianhong; Crowe-Delaney, Lesley. 2020. "Tourism Information Diffusion through SNSs: A Theoretical Investigation" Sustainability 12, no. 5: 1731.
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