Next Article in Journal
The Role of Citizen Science in Sustainable Agriculture
Previous Article in Journal
Adaptation to Extreme Hydrological Events by Javanese Society through Local Knowledge
Article

Between Fire and Ice: Experiences of the Persian Fire Festival in a Nordic Setting

1
Department of Environmental Science and Tourism Studies, Södertörn University, 14189 Huddinge, Sweden
2
Department of Thematic Studies, Linköping University, 581 83 Linköping, Sweden
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(24), 10374; https://doi.org/10.3390/su122410374
Received: 20 September 2020 / Revised: 4 December 2020 / Accepted: 7 December 2020 / Published: 11 December 2020
This exploratory research seeks to gain insight into the visitors of Persian Fire Festival in Stockholm, their motivation, level of satisfaction and loyalty to the festival. The overall methodology is mixed methods consisting of participant observation and 280 completed online surveys including close-ended and open-ended questions. A Grounded theory analysis has been employed. The most important reason behind the participation has been to strive for the recognition of ethnic cultural identity; to keep the ancient culture alive; to maintain their ancestors’ legacy and transfer it to the next generation. Most of the visitors experienced positive feelings, showed satisfaction and loyalty, believed that the festival fulfilled their expectations and it should be celebrated officially every year. A minority showed dissatisfaction mostly due to the lack of accessibility to the event venue and might are not loyal to the festival. The first conclusion here is that these motivators are totally different than those mentioned by earlier research (e.g., escape, socialization, novelty, rest, prestige, excitement). Even though the desire to preserve the ancient culture and tradition is very strong, a lack of accessibility to the venue would constitute disloyalty and a barrier to re-attend in such a festival. View Full-Text
Keywords: ethnic cultural festivals; Fire Festival; Chaharshanbe Suri; Eldfesten; Stockholm; Sweden ethnic cultural festivals; Fire Festival; Chaharshanbe Suri; Eldfesten; Stockholm; Sweden
Show Figures

Figure 1

MDPI and ACS Style

Abbasian, S.; Lundberg, A. Between Fire and Ice: Experiences of the Persian Fire Festival in a Nordic Setting. Sustainability 2020, 12, 10374. https://doi.org/10.3390/su122410374

AMA Style

Abbasian S, Lundberg A. Between Fire and Ice: Experiences of the Persian Fire Festival in a Nordic Setting. Sustainability. 2020; 12(24):10374. https://doi.org/10.3390/su122410374

Chicago/Turabian Style

Abbasian, Saeid, and Anna Lundberg. 2020. "Between Fire and Ice: Experiences of the Persian Fire Festival in a Nordic Setting" Sustainability 12, no. 24: 10374. https://doi.org/10.3390/su122410374

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop