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Journal: Sustainability, 2020
Volume: 12
Number: 9609
Article:
A Systematic Review of Experimental Studies Investigating the Effect of Cause-Related Marketing on Consumer Purchase Intention
Authors:
by
Anran Zhang, Pamela Saleme, Bo Pang, James Durl and Zhengliang Xu
Link:
https://www.mdpi.com/2071-1050/12/22/9609
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