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What Affects Garment Lifespans? International Clothing Practices Based on a Wardrobe Survey in China, Germany, Japan, the UK, and the USA

Consumption Research Norway (SIFO), Oslo Metropolitan University, 0130 Oslo, Norway
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Sustainability 2020, 12(21), 9151; https://doi.org/10.3390/su12219151
Received: 24 September 2020 / Revised: 27 October 2020 / Accepted: 30 October 2020 / Published: 3 November 2020
(This article belongs to the Special Issue Better Product Lifetimes)
Increasing the length of clothing lifespans is crucial for reducing the total environmental impacts. This article discusses which factors contribute to the length of garment lifespans by studying how long garments are used, how many times they are worn, and by how many users. The analysis is based on quantitative wardrobe survey data from China, Germany, Japan, the UK, and the USA. Variables were divided into four blocks related respectively to the garment, user, garment use, and clothing practices, and used in two hierarchical multiple regressions and two binary logistic regressions. The models explain between 11% and 43% of the variation in clothing lifespans. The garment use block was most indicative for the number of wears, while garment related properties contribute most to variation in the number of users. For lifespans measured in years, all four aspects were almost equally important. Some aspects that affect the lifespans of clothing cannot be easily changed (e.g., the consumer’s income, nationality, and age) but they can be used to identify where different measures can have the largest benefits. Several of the other conditions that affect lifespans can be changed (e.g., garment price and attitudes towards fashion) through quality management, marketing strategies, information, and improved consumer policies. View Full-Text
Keywords: clothing lifespans; sustainability; use phase; consumer behavior; wardrobe survey; fashion consumption clothing lifespans; sustainability; use phase; consumer behavior; wardrobe survey; fashion consumption
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MDPI and ACS Style

Laitala, K.; Klepp, I.G. What Affects Garment Lifespans? International Clothing Practices Based on a Wardrobe Survey in China, Germany, Japan, the UK, and the USA. Sustainability 2020, 12, 9151. https://doi.org/10.3390/su12219151

AMA Style

Laitala K, Klepp IG. What Affects Garment Lifespans? International Clothing Practices Based on a Wardrobe Survey in China, Germany, Japan, the UK, and the USA. Sustainability. 2020; 12(21):9151. https://doi.org/10.3390/su12219151

Chicago/Turabian Style

Laitala, Kirsi; Klepp, Ingun G. 2020. "What Affects Garment Lifespans? International Clothing Practices Based on a Wardrobe Survey in China, Germany, Japan, the UK, and the USA" Sustainability 12, no. 21: 9151. https://doi.org/10.3390/su12219151

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